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Why Designers Do The Things They Do

Navjot Pawera
October 24, 2015

Why Designers Do The Things They Do

All designers, whether they're aware of it or not, have to be a bridge of sorts between a client and a development team. The process of creating a good product needs a design & development team that works well together.

As a designer at a client servicing studio, this is crucial for my work. I rely on a design process to ask the right questions and solve the important problems.

By going through my process and explaining the reasons behind why I choose the tools that I use, I hope to help fellow developers be able to incorporate some of these tools into their development process. I'll go into the details of some of the essential tools like user research, product testing and prototyping. Also, I'll try to debunk why sometimes that “simple colour change”, can be more complex than it appears to be on the surface.

Video of the talk — https://youtu.be/9psJBPUXNzs

Navjot Pawera

October 24, 2015
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Transcript

  1. Nav

  2. Why? Explore Create Build New Project! test! test! test! test!

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  3. • WHO WILL MAKE THE DECISIONS? • WHO IS THE

    AUDIENCE? • WHERE IS THE AUDIENCE?
  4. • WHAT IS THE PROBLEM? • WHY ARE WE TRYING

    TO SOLVE IT? • HOW WILL SUCCESS BE MEASURED?
  5. 20 second gut test • 20 OPTIONS • 20 SECONDS

    EACH • 1 — 2 — 3 — 4 — 5