Save 37% off PRO during our Black Friday Sale! »

Product Design Singapore

Product Design Singapore

At buUuk, a small studio in Singapore, we've built a culture where our own internal projects are a great channel to experiment, take a break & play around with new technology. We have, very intentionally, avoided putting the pressure of direct revenue generation on these projects.

I spoke at the Product Design Singapore meetup (as part of the Singapore Design Week) to share about why we make free apps & why you should be too!

Event details —


Navjot Pawera

March 16, 2016


  1. Your studio should be making free apps

  2. Hi. I’m Nav.

  3. None
  4. None
  5. None
  6. $$$ $$$ $$$ $$$

  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. Cool! But how do you make money from these apps?”

  16. You should really charge for this app!” “

  17. Yeah, but …

  18. … why do we build these products?

  19. None
  20. Business Exploration


  22. None

  24. “The cobra effect is where a solution to a problem

    could actually make it worse.”
  25. We run a client servicing business. Clients come to us

    because of our experience & expertise. We work very hard to run a profitable business. But putting the pressure of earning money on our experiments might not be the best move.
  26. Value •Best way to refresh between projects •Relevant marketing •Great

    portfolio pieces & client conversation starters
  27. Pressure •High bar to just build something •Too much pressure

    to succeed (less on experimenting) •Maintenance, upgrades — hinders new experiments.
  28. But … charge when •Audience is very focussed and you

    don’t need to compromise on quality or price •Running costs are too high •You get good traction externally as well as in-house
  29. Internal projects ! " # ❤ ☮ ❤ " !

    ☮ # ❤ ❤ ☮
  30. We’ll be making more free apps!

  31. helpustest @isnav