scope: – Rules for web accessibility compliance – Testing Intuit.com homepage – Selenium/Webdriver demo • Out of scope: – Deep dive into Accessibility rules – Guidelines for developers – Not an accessibility 101 session 4
to a wider range of people with disabilities, including: • Blindness or low vision • Deafness or hearing loss • Learning disabilities • Cognitive limitations • Limited movement • Combination of these
to a wider range of people with disabilities, including: • Blindness or low vision • Deafness or hearing loss • Learning disabilities • Cognitive limitations • Limited movement • Combination of these What Why How
makes business sense • Increased web use = increased market share • SEO benefits from accessibility - focus on H1 tags, Title and descriptive links • Increased usability for everyone, not just those with disabilities • Public relations benefit – seen as socially responsible • Reduced risks of legal action or negative image http://www.w3.org/WAI/Policy/#US What Why How
accessible? • The World Wide Web Consortium (W3C) has developed the Web Content Accessibility Guidelines (WCAG) 2.0 based on these principles: • Perceivable • Operable • Understandable • Robust 4 Principles from W3C 10 Rules for Accessibility 2 Test Strategies Selenium Automation What Why How
1. Alternative Text for Images 2. Clear and Meaningful Link Text 3. Accessible Forms 4. Keyboard Accessibility 5. H Tags and Skip Links 6. Accessible Tables 7. Closed Captioning for Multimedia 8. Color Perception, Contrast Ratio, and Flashing 9. Unique Title Tags for Pages and Frames 10. Page Zoom
scope: – A/B Testing Intuit.com homepage – Selenium/Webdriver demo • Out of scope: – Deep dive into A/B testing – How SiteSpect works – Details of in-house testing tool 19
simple way to test changes to a webpage against the current design and determine which ones produce positive results. • A/B Testing impact on site Quality – Frequent changes to Webpages – Multiple campaigns and promos on webpages – Impact on test automation – Increased cost of maintaining a stable automation suite – Revenue Impact – Time to production 20
a comprehensive optimization platform that enables you to conduct: • A/B and Multivariate Testing • Targeting & Personalization • Mobile Web and App • Front-End Optimization • Landing Page Optimization Intuit Case Study - SiteSpect http://www.sitespect.com/resources/case- studies/how-intuit-created-a-better- customer-experience-with-sitespect-by- improving
new figures released by the Census Bureau on July 25, 2012, 56.7 million Americans (18.7% of the U.S. population) have some type of disability and out of this number, an estimated 38.3 million (12.6%) have a severe disability. • Consider impairments that impact accessibility of online websites, applications, and documents. Number of people with specific impairments as follows: • 19.9 million (8.2%) have difficulty lifting or grasping. This could, for example impact their use of a mouse or keyboard. • 15.2 million (6.3%) have a cognitive, mental, or emotional impairment. • 8.1 million (3.3%) have a vision impairment. These people might rely on a screen magnifier or a screen reader, or might have a form of color blindness. • 7.6 million (3.1%) have a hearing impairment. They might rely on transcripts and / or captions for audio and video media. For more information, see the report "Americans with Disabilities: 2010," on the Census Bureau's website. http://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb12-ff16.html 31
33 Incidence of Disability by Age Reading, hearing and cognitive difficulties affect less than 5% of population under 55. Incidence increases with age: 10% of over 65s are affected, and more than 15% of over 75s are affected. Hearing and sight becomes poorer as people get older, but these same people often have large amounts of disposable income and leisure time. This presents particular challenges for web sites selling items which appeal to an older demographic, such as travel and cruises (source: census.gov & http://blog.powermapper.com/blog/post/Website- Accessibility-Disability-Statistics.aspx
compilation of disability statistics from government agencies and researchers in the US, UK and Canada. The statistics shown have most impact on website use, and help assess the impact of accessibility problems, in terms of numbers of people affected, and likely commercial impact.
508? • Section 508 is the outgrowth of a portion of the Rehabilitation Act of 1973, which was amended in 1998. Specifically it created a set of specific functional and technical requirements which are applicable to electronic and information technology, such as software applications and operating systems, websites, telecommunications equipment, desktop and portable computers, video and multimedia, and self contained and stand-alone products, as well as information, documentation and support products. 38
ohbarye
nagix
itkq
foursue
yasumuusan
lycorptech_jp
sansantech
chibiegg
tetsuyaooooo
qsona
kwappa
matsuihidetoshi
myddelton
geoffreycrofte
3n
bryan
jacobian
aarron
schacon
reverentgeek
jmmastey
thekraken
tanoku
erikaheidi
