Social Media for Beginners

Social Media for Beginners, includes Facebook and LinkedIn coverage. A presentation made for the North Santiam Chamber of Commerce.

Transcript

1. Social Media for Beginners Provided by Word’s Out PR, sponsored by the North Santiam Chamber of Commerce and hosted at the Gates Fire Hall. 1 1 Social Media for Beginners Presentation - March 12, 2015
2. Who We Are Nicole F. Miller • Public Relations (PR) Consultant • Social media, community relations, media relations • facebook.com/wordsoutpr • Twitter: @wordsoutpr Elaina Turpin • Stayton/Sublimity Chamber of Commerce (SSCOC) • Manages Facebook, Twitter, Pinterest & YouTube for SSCOC • facebook.com/StaytonSublimityChamberofCommerce • Twitter: @StaytonChamber 2 2 Social Media for Beginners Presentation - March 12, 2015
3. Social Media by the Numbers 3 3 Social Media for Beginners Presentation - March 12, 2015
4. 4 4 Social Media for Beginners Presentation - March 12, 2015
5. Social media “home base” Turned 10 this year 1.23 billion users Overall, internet users on social media: 71% use Facebook, 22% LinkedIn, 21% Pinterest, 18% Twitter, 17% Instagram More than half of all online adults 65+ (56%) use Facebook. This represents 31% of all seniors. 70% of FB users engage daily Starting with Facebook 5 5 Social Media for Beginners Presentation - March 12, 2015
6. Facebook Terminology Friend Like Tag Notification Timeline News feed Comment Status update Profile pic Cover image 6 6 Social Media for Beginners Presentation - March 12, 2015
7. FB: Personal Profiles Represent people Non-commercial use Share photos Organize events Remember birthdays Connect with friends, family, acquaintances Participate in the lives of people both near and far 7 7 Social Media for Beginners Presentation - March 12, 2015
8. Setting up your personal profile Go to www.facebook.com Fill in the Sign Up form Open the verification e-mail Set up your profile: Add a profile pic Add a cover image Add friends Set up privacy settings 8 8 Social Media for Beginners Presentation - March 12, 2015
9. Privacy Settings Customize your privacy settings 9 9 Social Media for Beginners Presentation - March 12, 2015
10. More on privacy You can set privacy settings for specific posts, status updates and photos! Research friend requests if needed. Hide/unfollow from your newsfeed to reduce “noise” and engage with the connections that matter most! 10 10 Social Media for Beginners Presentation - March 12, 2015
11. Using Facebook! Social media etiquette Status updates Photos, photo albums 3 ways to communicate: Chat/message, post on your own timeline, post to someone’s wall Engaging with others: Like, comment, share Create a personal event (birthday, reunion, party) Let’s try a post! Let’s start a chat! 11 11 Social Media for Beginners Presentation - March 12, 2015
12. FB: Personal vs. Business You may create FB Business Pages only to represent real organizations for which you are an authorized representative. 12 12 Social Media for Beginners Presentation - March 12, 2015
13. FB Pages for Businesses, Brands & Organizations Choose a classification Complete the basic info Creating your page name Selecting your profile pic Be wise with your cover photo Like other pages 13 13 Social Media for Beginners Presentation - March 12, 2015
14. Setting up your FB page 14 14 Social Media for Beginners Presentation - March 12, 2015
15. Creating Your Cover Photo Your branded image Use the right dimensions! canva.com No more than 20% text 15 15 Social Media for Beginners Presentation - March 12, 2015
16. FB Page Tips Post at the right time Create a posting schedule Use the 80/20 rule Use in-person etiquette Engage with fans Lift up other businesses, organizations (Tag them!) 16 16 Social Media for Beginners Presentation - March 12, 2015
17. Create an Event! Click Events Click Create Fill in event details Click invite friends Click create Join, invite, share!!! 17 17 Social Media for Beginners Presentation - March 12, 2015
18. Spelling & Grammar Matter! 18 18 Social Media for Beginners Presentation - March 12, 2015
19. Get the word out! Share the news about your Facebook page! Add the FB icon to: Business cards Website e-mail signature e-newsletter Marketing materials Add a link on your personal FB profile Check-in decal on your storefront Tag other businesses in your status updates Ask fans to share your page 19 19 Social Media for Beginners Presentation - March 12, 2015
20. Understand the Admin Panel 20 20 Social Media for Beginners Presentation - March 12, 2015
21. Measure your growth Monitor your: likes reach post reach engagement 21 21 Social Media for Beginners Presentation - March 12, 2015
22. LinkedIn: The Professional’s Platform The #1 social networking platform for professional growth and networking More than 135M users 79% are 35 or older 22 22 Social Media for Beginners Presentation - March 12, 2015
23. Why use LinkedIn? Brand yourself in headline & summary Increase your searchability: an optimized profile = optimized search results Benefit from your network! Referrals have great value Showcase your skills, experience Show you’re an “expert,” position yourself as a leader 23 23 Social Media for Beginners Presentation - March 12, 2015
24. Setting up your LinkedIn Profile 24 24 Social Media for Beginners Presentation - March 12, 2015
25. Complete your profile Profile photo Headline Websites Summary with keywords, keywords!!! Work experience Projects Skills, education Customize LI public profile URL: www.linkedin.com/in/nicolefmiller 25 25 Social Media for Beginners Presentation - March 12, 2015
26. 5 LinkedIn Tips Find meaningful contacts Answer questions Update your status Join a group Start a group for your industry (not your company, that would be a company page) 26 26 Social Media for Beginners Presentation - March 12, 2015
27. Join LinkedIn Groups Build influential relationships Engage w/ your target audience ID best group opportunities Target most popular discussions Start your own discussion 27 27 Social Media for Beginners Presentation - March 12, 2015
28. What’s Next? LinkedIn To-Do’s: Make a list of your keywords Write your summary Personalize your LinkedIn URL Organize the layout of your LinkedIN profile Ask for recommendations 28 28 Social Media for Beginners Presentation - March 12, 2015
29. How about Facebook? Facebook To-Do’s: Add friends Like FB pages Upload photos Write a status update… or 2, or 3 Comment on other people’s posts 29 29 Social Media for Beginners Presentation - March 12, 2015
30. Support One Another! 30 30 Social Media for Beginners Presentation - March 12, 2015