the conversion of newly registered users to first-time buyers in a specific time frame. We solve the problem for business department specifically and company overall If we don’t the solve problem, in the long run, there will be no growth and the revenue will stagnant. The worst case scenario, it’ll drop and we’ll lose to the competitor
Surabaya and earns roughly IDR 120 million/year working as a software engineer. He likes to watch videos of unboxing and reviewing gadgets. He reads extensively about gadget reviews from expert and notable influencer before choosing which one to buy. But because he lives in a big city, going to the mall to purchase a new phone means driving through hours of traffic. So he buys it online instead, comparing deals between marketplace. I values convenience & simplicity when it comes to buying things online, I don’t like to spend my time in traffic jam to just buy stuff. Budi Age 25 Education Bachelor Degree Status Single Occupation Software Engineer Location Indonesia TEch Literte High Personality Tech Savvy Discipline Punctual Pragmatic Platform Website Mobile App Interests Core needs • Need to buy stuff online for his needs • Need to variety of product choices • Need to receive the stuff faster • Need to buy stuff that the best value for money Frustrations • It’s annoying to spend hours in traffic jam to buy stuff offline • Product availability is still centered on sellers from Jakarta • Delivery fee is high when he buys stuff from Jakarta • It’s time consuming to compared stuff between marketplace Goals • To have stuff without hassle • To pick the best product in the category • To use the stuff as soon as possible • To save more money for other needs
provide objective product reviews in blog post format To add another SSO like login with Apple & Facebook account To enhance the algorithm on users query based on users’ city, product review, and price. To add expert review/comment on the product detail page about the product or/and the seller Users get an in-depth and non bias reviews about the products they interested in Users will be able to login seamlessly without the needed to type their email and password manually Users get the best search result for product they interested in Users will have a certainty about the quality of the product
add reviews feedback feature to determine whether it’s a genuine feedback or not To enhance the suggested item algorithm to recommend relevant item by brand’s name, and product category & accessorize To give hints to users if they have a promo that they can use Users will know whether other users’ give legit and genuine reviews about the product and they can give reaction to the product reviews Users will be able to add another relevant product to their cart without needing to do the product search process again Users will know directly whether they have unused and eligible vouchers to get discounts
add more bank as payment option for users To notify the users if they package already carried by the courier To give users a rough estimation for each delivery phase To send a push notification for users to confirm the package after it was delivered Users can pay the invoice using their preferred bank Users can define their action plan after get notified such as stand by at home, ask a help from their neighborhood Users will get an estimation when the goods will arrive at their place Users will know the package is arrive at their home immediately and confirm it without open the app
URGENT URGENT COURIER NOTIFICATION PRODUCT REVIEW ADD NEW SSO SUGGESTED ITEM ALGORITHM IMPROVEMENT SEARCH QUERY IMPROVMENT EXPERT REVIEW PROMO HINT FEEDBACK REVIEW ADD MORE BANK PAYMENT DELIVERY PHASE ESTIMATION PACKAGE DELIVERED NOTIFICATION THERE ARE 5 FEATURES THAT MEET THE CRITERAI
to use a discount voucher? How to pay the invoice with bank X via mobile banking/teller/internet banking? How to give feedback to product reviews? How to register with Facebook/Apple account? How to log in with Facebook/Apple account? Tokopedia’s Search Algorithm Bank X API Apple SSO API Facebook SSO API Vision Document
EPIC: Product Detail Page Revamp USER STORY REQUIRMENT STORY POINT IMPACT CONFIDENCE SCORE As a user, I want to know expert/ influencer opinion about the product, so that I know whether the product is worth it or not 1.The Expert Review is placed below the seller profile on the product detail page 2.There are will be a maximum of 3 expert reviews per product. With 1 review at least. 3.The design should consist reviewer’s name, opinion & picture, and their rating with start from 1 to 5. 3 1 80 26.6
EPIC: Product Detail Page Revamp USER STORY REQUIRMENT STORY POINT IMPACT CONFIDENCE SCORE As a user, I want to give feedback to others reviews on the product review section, so that people will know the review legitimacy 1. There will only 2 ways of giving feedback to upvote or downvote it 2. Each user is only able to vote 1 comment/ review 3. Every time the user send a feedback the button will be highlighted: for example: if users downvote a review, the downvote button will be highlighted. 4. Users can revote their reviews 5. There will be 2 view options 5.1.1Top Review: review with the most upvote will be showed in the top 5.1.2 Recent Review: newest review will be showed in the top 5.2 The default view is Top Review 5 2 80 32
Page Improvement USER STORY REQUIRMENT STORY POINT IMPACT CONFIDENCE SCORE As a user, I want to if I have eligible and unused voucher, so that I can use the voucher to get discount 1. If there’s eligible and unused voucher show the a tooltip that tells the users they have some. 2. Minimum the users have 1 eligible and unused voucher to show the tooltip with no maximum amount of voucher 3. The copy of tool tip 3.1 ID: kamu ada voucher discount loh..., jangan lupa supaya dapat potongan harga di bawah ini 3.2 ENG: you have a discount voucher, don't forget to get a discount below 4. If there’s no eligible and unused voucher hide the tooltip 3 1 80 26.6
Payment Page Improvement USER STORY REQUIRMENT STORY POINT IMPACT CONFIDENCE As a user, I want to use my preferred bank as a payment option, so that I can pay the invoice 1. Use the newest API from bank X that via this link www.bankx.com 2. There will be 3 ways to use pay via this bank: virtual account transfer, and bank transfer 5 1 80 16
the a roadmap in order from story with highest score to the lowest current long term Feedback Review Add More Bank as Payment Option Search Query Optimization mid term Expert Review Voucher Tool Tip
case-population segment mapping Feedback Review Search Query Optimization Expert Review Voucher Tool Tip Add More Bank as Payment Option Budi • Demographic data: Man, aged 25-40, lives in big city, income 120 mil/year, single • Psychographic data: loves new gadget, technology, digital product • Behavioral data: use Tokopedia more than 1 times/week • Technographic data: VSCode, Macbook, iPhone, Smartwatch,
Buy Stuff on Tokopedia expectatioq To visual the user experience after some improvent on the newly registered to first- time buyer funnel Source: figjam use case document
Query Optimization Expert Review current state future state gaps action plan A reviews section about particular product by the buyers A promo tab without any indication wheter the user have applicable voucher Several bank option as a payment method A reviews section by users and well-known person/expert about the product A promo tab with any indication wheter the user have applicable voucher Cover all Indonesia’s bank BOOK III and IV as a payment option We dont’ have dedicated experts yet There is no basic reference that will be used as a voucher indicator 9 banks remaining haven’t been integrated Hire experts in different product categories Define the requirement of the indicator Meet with each bank, have a collaboration, and integrate them into the payment system
Tip Add More Bank as Payment Option current state future state gaps action plan Users can’t give feedback to another users review Today’s query only shows result based on users keyword Users can upvote or downvote a review Query result should be showed based on users query, users location, product rating, and price The feature hasn’t been implemented. We haven’t developed the algorithm to accomadate the goal Implement reviews feedback feature Research and develop the artificial intelligence
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