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Design for Change NXNEi

Patrick Haney
January 03, 2011

Design for Change NXNEi

Patrick Haney

January 03, 2011
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  1. DESIGN FOR
    CHANGE
    It Makes Cents

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  2. HELLO.
    I’M PATRICK.
    and I’m @notasausage

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  5. CHANGE

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  6. DRUM LESSONS
    Regency A
    CIRCLE JERK
    Regency B

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  7. WHAT IS
    CHANGE?

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  8. CHANGING
    THE WORLD
    IS ABOUT
    MORE THAN
    JUST BEING
    GREEN

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  9. “TO MAKE THE FORM, NATURE,
    CONTENT, FUTURE COURSE, ETC., OF
    (SOMETHING) DIFFERENT FROM WHAT
    IT IS OR FROM WHAT IT WOULD BE IF
    LEFT ALONE”
    - dictionary.com

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  12. THE 50 CENT
    POPE COIN
    CHANGE WE CAN
    BELIEVE IN

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  13. WHY DO WE NEED IT?
    Because bad design sucks.

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  21. WHY CHANGE?
    For our users. And for profit.

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  23. THE THING I HATE THE
    MOST ABOUT
    ADVERTISING IS THAT IT
    ATTRACTS ALL THE
    BRIGHT, CREATIVE AND
    AMBITIOUS YOUNG
    PEOPLE, LEAVING US
    MAINLY WITH THE SLOW
    AND SELF-OBSESSED TO
    BECOME OUR ARTISTS.
    -Bansky

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  24. 1. PEOPLE ARE LAZY
    They just don’t “feel” like it.

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  28. “USERS DON’T WANT TO USE YOUR
    FORM. THEY WANT WHAT’S ON THE
    OTHER SIDE.”
    - Luke Wroblewski

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  31. 2. PEOPLE HAVE HABITS
    And they’re used to them, good or not.

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  34. 3. PEOPLE ARE WARY
    They don’t trust your web form.

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  35. “I GET SO IMPRESSED
    WHEN I CLICK
    ‘UNSUBSCRIBE’ IN
    EMAILS AND IT WORKS
    THAT I ALMOST WANT
    TO RE-SUBSCRIBE.”
    - Fred LeBlanc
    @fredleblanc

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  36. DON’T DECEIVE
    They WILL find out.

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  41. 4. PEOPLE GET DISTRACTED
    Oooh! Something shiny!

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  44. “BE THE CHANGE YOU SEEK IN THE
    WORLD.”
    - Gandhi

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  45. CHANGE IS
    HARD.
    Let’s go shopping!

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  46. 1. CREATE CHANGE AT WORK
    Even if you don’t have permission

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  55. 2. CHANGE YOUR TOOLS
    Make them better for you and others.

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  59. 3. MAKE CHANGE ON THE SIDE
    Personal projects are more personal.

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  63. 4. CHANGE THE WORLD
    One person at a time.

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  68. Text “notasausage” to 50500

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  73. TYPE="TEXT/JAVASCRIPT"
    SRC="HTTP://WWW.ONLINELEAF.COM/
    SAVETHEENVIRONMENT.JS">

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  75. OUR USERS
    Are lazy, so make it easy.
    Have habits, so take advantage.
    Are wary, so earn their trust.
    Get distracted, so keep them focused.

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  76. MAKE A CHANGE
    Create change at work, even if it isn’t approved.
    Help change the tools you use.
    Use side projects to do good.
    Be a “green” designer.

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  77. THANK YOU.
    Patrick Haney
    Designer/Developer at Hanerino
    @notasausage
    http://hanerino.com

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  78. QUESTIONS?

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  79. CHANGE THIS
    PRESENTATION
    Give your feedback, and make it better
    http://spkr8.com/t/3332

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