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Design for Change NXNEi
Patrick Haney
January 03, 2011
Design
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160
Design for Change NXNEi
Patrick Haney
January 03, 2011
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Transcript
DESIGN FOR CHANGE It Makes Cents
HELLO. I’M PATRICK. and I’m @notasausage
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CHANGE
DRUM LESSONS Regency A CIRCLE JERK Regency B
WHAT IS CHANGE?
CHANGING THE WORLD IS ABOUT MORE THAN JUST BEING GREEN
“TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ETC., OF
(SOMETHING) DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE” - dictionary.com
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THE 50 CENT POPE COIN CHANGE WE CAN BELIEVE IN
WHY DO WE NEED IT? Because bad design sucks.
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WHY CHANGE? For our users. And for profit.
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THE THING I HATE THE MOST ABOUT ADVERTISING IS THAT
IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky
1. PEOPLE ARE LAZY They just don’t “feel” like it.
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“USERS DON’T WANT TO USE YOUR FORM. THEY WANT WHAT’S
ON THE OTHER SIDE.” - Luke Wroblewski
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2. PEOPLE HAVE HABITS And they’re used to them, good
or not.
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3. PEOPLE ARE WARY They don’t trust your web form.
“I GET SO IMPRESSED WHEN I CLICK ‘UNSUBSCRIBE’ IN EMAILS
AND IT WORKS THAT I ALMOST WANT TO RE-SUBSCRIBE.” - Fred LeBlanc @fredleblanc
DON’T DECEIVE They WILL find out.
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4. PEOPLE GET DISTRACTED Oooh! Something shiny!
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“BE THE CHANGE YOU SEEK IN THE WORLD.” - Gandhi
CHANGE IS HARD. Let’s go shopping!
1. CREATE CHANGE AT WORK Even if you don’t have
permission
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2. CHANGE YOUR TOOLS Make them better for you and
others.
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3. MAKE CHANGE ON THE SIDE Personal projects are more
personal.
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4. CHANGE THE WORLD One person at a time.
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Text “notasausage” to 50500
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<SCRIPT LANGUAGE="JAVASCRIPT" TYPE="TEXT/JAVASCRIPT" SRC="HTTP://WWW.ONLINELEAF.COM/ SAVETHEENVIRONMENT.JS"></SCRIPT>
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OUR USERS Are lazy, so make it easy. Have habits,
so take advantage. Are wary, so earn their trust. Get distracted, so keep them focused.
MAKE A CHANGE Create change at work, even if it
isn’t approved. Help change the tools you use. Use side projects to do good. Be a “green” designer.
THANK YOU. Patrick Haney Designer/Developer at Hanerino @notasausage http://hanerino.com
QUESTIONS?
CHANGE THIS PRESENTATION Give your feedback, and make it better
http://spkr8.com/t/3332