Design for Change NXNEi

Transcript

1. DESIGN FOR
   CHANGE
   It Makes Cents
   

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2. HELLO.
   I’M PATRICK.
   and I’m @notasausage
   

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5. CHANGE
   

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6. DRUM LESSONS
   Regency A
   CIRCLE JERK
   Regency B
   

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7. WHAT IS
   CHANGE?
   

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8. CHANGING
   THE WORLD
   IS ABOUT
   MORE THAN
   JUST BEING
   GREEN
   

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9. “TO MAKE THE FORM, NATURE,
   CONTENT, FUTURE COURSE, ETC., OF
   (SOMETHING) DIFFERENT FROM WHAT
   IT IS OR FROM WHAT IT WOULD BE IF
   LEFT ALONE”
   - dictionary.com
   

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12. THE 50 CENT
    POPE COIN
    CHANGE WE CAN
    BELIEVE IN
    

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13. WHY DO WE NEED IT?
    Because bad design sucks.
    

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21. WHY CHANGE?
    For our users. And for profit.
    

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23. THE THING I HATE THE
    MOST ABOUT
    ADVERTISING IS THAT IT
    ATTRACTS ALL THE
    BRIGHT, CREATIVE AND
    AMBITIOUS YOUNG
    PEOPLE, LEAVING US
    MAINLY WITH THE SLOW
    AND SELF-OBSESSED TO
    BECOME OUR ARTISTS.
    -Bansky
    

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24. 1. PEOPLE ARE LAZY
    They just don’t “feel” like it.
    

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28. “USERS DON’T WANT TO USE YOUR
    FORM. THEY WANT WHAT’S ON THE
    OTHER SIDE.”
    - Luke Wroblewski
    

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31. 2. PEOPLE HAVE HABITS
    And they’re used to them, good or not.
    

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34. 3. PEOPLE ARE WARY
    They don’t trust your web form.
    

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35. “I GET SO IMPRESSED
    WHEN I CLICK
    ‘UNSUBSCRIBE’ IN
    EMAILS AND IT WORKS
    THAT I ALMOST WANT
    TO RE-SUBSCRIBE.”
    - Fred LeBlanc
    @fredleblanc
    

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36. DON’T DECEIVE
    They WILL find out.
    

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41. 4. PEOPLE GET DISTRACTED
    Oooh! Something shiny!
    

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44. “BE THE CHANGE YOU SEEK IN THE
    WORLD.”
    - Gandhi
    

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45. CHANGE IS
    HARD.
    Let’s go shopping!
    

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46. 1. CREATE CHANGE AT WORK
    Even if you don’t have permission
    

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55. 2. CHANGE YOUR TOOLS
    Make them better for you and others.
    

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59. 3. MAKE CHANGE ON THE SIDE
    Personal projects are more personal.
    

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63. 4. CHANGE THE WORLD
    One person at a time.
    

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68. Text “notasausage” to 50500
    

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73. TYPE="TEXT/JAVASCRIPT"
    SRC="HTTP://WWW.ONLINELEAF.COM/
    SAVETHEENVIRONMENT.JS">
    

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75. OUR USERS
    Are lazy, so make it easy.
    Have habits, so take advantage.
    Are wary, so earn their trust.
    Get distracted, so keep them focused.
    

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76. MAKE A CHANGE
    Create change at work, even if it isn’t approved.
    Help change the tools you use.
    Use side projects to do good.
    Be a “green” designer.
    

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77. THANK YOU.
    Patrick Haney
    Designer/Developer at Hanerino
    @notasausage
    http://hanerino.com
    

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78. QUESTIONS?
    

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79. CHANGE THIS
    PRESENTATION
    Give your feedback, and make it better
    http://spkr8.com/t/3332
    

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