Design for Change NXNEi

93d8e25dfa9ef60e40f3628a23528a1e?s=47 Patrick Haney
January 03, 2011

Design for Change NXNEi

93d8e25dfa9ef60e40f3628a23528a1e?s=128

Patrick Haney

January 03, 2011
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Transcript

  1. DESIGN FOR CHANGE It Makes Cents

  2. HELLO. I’M PATRICK. and I’m @notasausage

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  5. CHANGE

  6. DRUM LESSONS Regency A CIRCLE JERK Regency B

  7. WHAT IS CHANGE?

  8. CHANGING THE WORLD IS ABOUT MORE THAN JUST BEING GREEN

  9. “TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ETC., OF

    (SOMETHING) DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE” - dictionary.com
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  12. THE 50 CENT POPE COIN CHANGE WE CAN BELIEVE IN

  13. WHY DO WE NEED IT? Because bad design sucks.

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  21. WHY CHANGE? For our users. And for profit.

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  23. THE THING I HATE THE MOST ABOUT ADVERTISING IS THAT

    IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky
  24. 1. PEOPLE ARE LAZY They just don’t “feel” like it.

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  28. “USERS DON’T WANT TO USE YOUR FORM. THEY WANT WHAT’S

    ON THE OTHER SIDE.” - Luke Wroblewski
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  31. 2. PEOPLE HAVE HABITS And they’re used to them, good

    or not.
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  34. 3. PEOPLE ARE WARY They don’t trust your web form.

  35. “I GET SO IMPRESSED WHEN I CLICK ‘UNSUBSCRIBE’ IN EMAILS

    AND IT WORKS THAT I ALMOST WANT TO RE-SUBSCRIBE.” - Fred LeBlanc @fredleblanc
  36. DON’T DECEIVE They WILL find out.

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  41. 4. PEOPLE GET DISTRACTED Oooh! Something shiny!

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  44. “BE THE CHANGE YOU SEEK IN THE WORLD.” - Gandhi

  45. CHANGE IS HARD. Let’s go shopping!

  46. 1. CREATE CHANGE AT WORK Even if you don’t have

    permission
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  55. 2. CHANGE YOUR TOOLS Make them better for you and

    others.
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  59. 3. MAKE CHANGE ON THE SIDE Personal projects are more

    personal.
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  63. 4. CHANGE THE WORLD One person at a time.

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  68. Text “notasausage” to 50500

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  73. <SCRIPT LANGUAGE="JAVASCRIPT" TYPE="TEXT/JAVASCRIPT" SRC="HTTP://WWW.ONLINELEAF.COM/ SAVETHEENVIRONMENT.JS"></SCRIPT>

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  75. OUR USERS Are lazy, so make it easy. Have habits,

    so take advantage. Are wary, so earn their trust. Get distracted, so keep them focused.
  76. MAKE A CHANGE Create change at work, even if it

    isn’t approved. Help change the tools you use. Use side projects to do good. Be a “green” designer.
  77. THANK YOU. Patrick Haney Designer/Developer at Hanerino @notasausage http://hanerino.com

  78. QUESTIONS?

  79. CHANGE THIS PRESENTATION Give your feedback, and make it better

    http://spkr8.com/t/3332