The Laws of Design: From Principle to Practice

Transcript

1. The Laws of Design: From Principle to Practice Patrick Haney

2. http://www.flickr.com/photos/cc_chapman/1361197165

3. http://www.flickr.com/photos/extraketchup/749317332

4. Design principles are universal

5. “Like all man-made ‘laws’ they do not exist in the

   absolute sense - to break them is no sin.” John Maeda, on his Laws of Simplicity

6. Fitt’s Law The time required to move to a target

   is a function of the target size and distance to target
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9. Make clickable areas BIGGER

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12. Hick’s Law The time it takes to make a decision

    increases as the number of alternatives increase

13. http://www.flickr.com/photos/oobrien/7597395/

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16. Design for error. Donald Norman, Seven Principles for Transforming Difficult

    Tasks into Simple Ones

17. Affordance A property in which the physical characteristics of an

    object or environment influence its function
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22. Chunking or The Magic Number 7

23. Organization makes a system of many appear fewer. #2: Laws

    of Simplicity, John Maeda

24. 7035559682

25. (703) 555-9682

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32. Closure No, we’re not finished yet.

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37. “Suggest” the box. Dan Cederholm

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42. Signal-to-Noise Ratio The ratio of relevant to irrelevant information in

    a display

43. “There is no such thing as information overload, only bad

    design.” Edward Tufte
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46. Color More than just a way to make your design

    “pretty”
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49. Legibility The visual clarity of text, generally based on the

    size, typeface, contrast, text block, and spacing of the characters used
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51. Accessibility Objects and environments should be designed to be usable,

    without modification, by as many people as possible

52. http://www.flickr.com/photos/oobrien/7597395/

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57. Iteration A process of repeating a set of operations until

    a specific result is achieved

58. “Good Designers Redesign, Great Designers Realign” Cameron Moll

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61. Questions?

62. Thank You. http://patrickhaney.com