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The Laws of Design: From Principle to Practice

Patrick Haney
September 26, 2011

The Laws of Design: From Principle to Practice

Given at the DC Design Talks in February of 2008 in Washington DC.

Patrick Haney

September 26, 2011
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  1. The Laws of Design: From
    Principle to Practice
    Patrick Haney

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  2. http://www.flickr.com/photos/cc_chapman/1361197165

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  3. http://www.flickr.com/photos/extraketchup/749317332

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  4. Design principles are
    universal

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  5. “Like all man-made
    ‘laws’ they do not exist
    in the absolute sense - to
    break them is no sin.”
    John Maeda,
    on his Laws of Simplicity

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  6. Fitt’s Law
    The time required to move to a target is a
    function of the target size and distance to
    target

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  9. Make clickable areas
    BIGGER

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  12. Hick’s Law
    The time it takes to make a decision
    increases as the number of alternatives
    increase

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  13. http://www.flickr.com/photos/oobrien/7597395/

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  16. Design for error.
    Donald Norman,
    Seven Principles for Transforming
    Difficult Tasks into Simple Ones

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  17. Affordance
    A property in which the physical
    characteristics of an object or
    environment influence its function

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  22. Chunking
    or The Magic Number 7

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  23. Organization makes a system
    of many appear fewer.
    #2: Laws of Simplicity,
    John Maeda

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  24. 7035559682

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  25. (703) 555-9682

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  32. Closure
    No, we’re not finished yet.

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  37. “Suggest” the box.
    Dan Cederholm

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  42. Signal-to-Noise Ratio
    The ratio of relevant to irrelevant
    information in a display

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  43. “There is no such thing as
    information overload, only
    bad design.”
    Edward Tufte

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  46. Color
    More than just a way to make your design
    “pretty”

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  49. Legibility
    The visual clarity of text, generally based
    on the size, typeface, contrast, text block,
    and spacing of the characters used

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  51. Accessibility
    Objects and environments should be
    designed to be usable, without
    modification, by as many people as
    possible

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  52. http://www.flickr.com/photos/oobrien/7597395/

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  57. Iteration
    A process of repeating a set of operations
    until a specific result is achieved

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  58. “Good Designers Redesign,
    Great Designers Realign”
    Cameron Moll

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  61. Questions?

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  62. Thank You.
    http://patrickhaney.com

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