Given at the DC Design Talks in February of 2008 in Washington DC.
The Laws of Design: FromPrinciple to PracticePatrick Haney
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Design principles areuniversal
“Like all man-made‘laws’ they do not existin the absolute sense - tobreak them is no sin.”John Maeda,on his Laws of Simplicity
Fitt’s LawThe time required to move to a target is afunction of the target size and distance totarget
Make clickable areasBIGGER
Hick’s LawThe time it takes to make a decisionincreases as the number of alternativesincrease
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Design for error.Donald Norman,Seven Principles for TransformingDifficult Tasks into Simple Ones
AffordanceA property in which the physicalcharacteristics of an object orenvironment influence its function
Chunkingor The Magic Number 7
Organization makes a systemof many appear fewer.#2: Laws of Simplicity,John Maeda
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ClosureNo, we’re not finished yet.
“Suggest” the box.Dan Cederholm
Signal-to-Noise RatioThe ratio of relevant to irrelevantinformation in a display
“There is no such thing asinformation overload, onlybad design.” Edward Tufte
ColorMore than just a way to make your design“pretty”
LegibilityThe visual clarity of text, generally basedon the size, typeface, contrast, text block,and spacing of the characters used
AccessibilityObjects and environments should bedesigned to be usable, withoutmodification, by as many people aspossible
IterationA process of repeating a set of operationsuntil a specific result is achieved
“Good Designers Redesign,Great Designers Realign”Cameron Moll
Questions?
Thank You.http://patrickhaney.com