website to obtain high rankings in search engines, which will increase the number of visitors on the website. AN OPTIMIZED WEBSITE... ★ Will rank on the search engine results page for a relevant search query ★ Has a user-friendly interface for desktops, mobiles and tablets ★ If optimised well, will boost business.
entered into the searchbar. It contains keywords that tell search engine crawlers use to create results. ★ SERP: This stands for Search Engine Results Page. It is the page of results that is displayed following a search query. ★ PAID LISTINGS: Created with Google Adwords, these advertisements appear at the top and bottom of the SERP. Every time a paid listing is clicked on, a certain amount of money is deducted from the business owner’s Adwords account.
by search engine crawlers. Various ranking factors influence the positioning of these organic results. ★ KNOWLEDGE GRAPH: Also created by the search engine algorithm, it is a rich card of information presented in an intelligent format. Knowledge graphs can be optimised for with the help of schema. Knowledge graph for search query “friends”
information in the fastest time possible ★ World’s leading search engine with market share of 80.5% (as of 2017) ★ Ranking on first page of Google = ranking on first page of Bing, Yahoo, etc.
advertising service that allows business owners to advertise on Google ➔ The user can set a budget for their advertising campaign and money will only be deducted when their Ad is clicked on. ➔ Adwords is based on keywords: if a search query has relevant keywords to your Ad, it will be shown on the SERP. ➔ WATCH: What is Google Adwords? https://goo.gl/QEAWQm
method to gain exposure for new businesses ★ You can reach the right people and at the right time with advanced and customizable ad settings ★ You are shown exactly how much you earn from each ad, which helps you make economical choices for your business ★ Keyword research is facilitated with the keyword planner tool
Puts your business on the (Google) map ➔ Use this tool to provide Google with relevant information about your business ➔ Boosts the accessibility of your business: customers are more likely to visit your business if they know your office hours, your location, and can contact you easily ➔ WATCH: How to add or claim your business on Google https://goo.gl/Fe6aDJ
is a primary source of revenue for e-commerce businesses. 2. Leads: Generating traffic on your business website is one of the main objectives of SEO. 3. Advertising: Use Google Adwords and Adsense to promote your business on the internet.
by directing your customers to another website (usually an e-commerce website). If a sale is made using your affiliate link, you will receive a substantial commission. 5. Freelancing: Goods or services can be provided on freelancing platforms such as fiver, guru, and freelancer.
to the web, YOU MUST… 1. Identify business objectives: Do you want to expand your client base to an international scale? Do you want to remain local, but become more accessible? Or do you simply want to pick your business off the ground? Knowing your objectives will help you make smart and effective choices when marketing online.
they really interested in? And where do they hang out on the internet? Answering these questions will give you a comprehensive customer profile to target while carrying out digital marketing. BEFORE YOU BEGIN SEO
crucial to know what your target customers feel about your business idea. Use Google trends (https://trends.google.com/trends/) to understand growing and declining trends before making business decisions.
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