She Says UK

Building Skype in the classroom with teachers from around the world

Transcript

2. “Life’s too short to build something nobody wants” Ash Maurya
3. Skype came to us with a communications brief They had seen that teachers were using Skype in exciting and innovative ways and they wanted to use these stories to inspire other teachers
5. We thought we knew what the solution was: help teachers create lesson plans around using Skype in their classroom
6. We were wrong...
7. Finding out what teachers really want
8. What is the biggest obstacle to using Skype in your classroom? 30% 21% 16% 11.5% 10.3% 5% Finding another class or expert Putting together an effective lesson Lack of buy in from stakeholders Not comfortable using the tech No examples of how to use Skype Need help to get started
9. The solution was to create a rich directory that makes it easy to find and partner with other teachers
10. We launched a beta in 4 weeks 2,750 TEACHERS SIGNED UP 1,413 CONTACT REQUESTS 230 RESOURCES ADDED
11. Teachers loved the directory and there was early media interest
13. We watched what teachers were doing
14. It’s about continuous learning
15. ...and it works
16. 1. See the problem through your audience’s eyes 2. Prove how wrong you are fast, so you can find out what’s right 3. Articulating problems is more important than defining solutions 4. Keep learning all the time 5. Don’t be afraid of change