The Dark Side of Digital: Porn, Cyberwarfare & Telegraphy

What digital strategists & marketers can learn from porn, cyberwarfare and telegraphic hacking. Safe for work.

Transcript

1. THE DARK SIDE W H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M P O R N , C Y B E R W A R F A R E & T H E T E L E G R A P H B Y O L I V E R W O O D S D I G I T A L S T R A T E G I S T G P Y & R M E L B O U R N E
2. I’M FROM HERE NEW ZEALAND, THE LAND OF THE SHEEP ‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR
3. I WAS HERE SINGAPORE IS INCREDIBLY AWESOME PHOTO BY OLIVER WOODS ON FLICKR
4. PHOTO BY JOHN WOODS AND HERE I AM ATTEMPTING TO BE A MELBOURNE HIPSTER
5. C Y B E R W A R F A R E P O R N S T A R S T H E T E L E G R A P H
6. PHOTO FROM WIKIPEDIA PORN OFTEN GETS A BAD RAP THE INDUSTRY OFTEN GETS SLAMMED BY THE MEDIA, ACADEMICS & POLITICIANS.
7. PORN USERS AS DEGENERATES THOSE SAME CRITICS PORTRAY PORN USERS AS A TRAGIC MINORITY WITH DESPERATE, SWEATY PALMS WHO INDULGE IN EXTENDED LATE NIGHT IMAGE BOARD BINGES.
8. THE INTERNET MAP NOT ONLY IS IT A BEAUTIFUL VISUALISATION; IT ALSO IS A GREAT DIGITAL PLANNING TOOL AND INTERNATIONAL TAXONOMY OF THE INTERNET. CLICK HERE TO SEE IT
9. FACEBOOK 9% PORN 30% EVERYTHING ELSE 61% http://www.inquisitr.com/217700/30-of-online-traffic-is-dedicated-to-porn/
10. PORN INVENTED CONTENT STRATEGY CHECK OUT THE DATE ON THE ABOVE WIRED ARTICLE. ‘SHARE AND SNARE’ IS THE APPROACH THAT EVERY BRAND IN 2012 TAKES WITH DIGITAL.
11. “These content distributors sniffed out niche online audiences, feeding them custom content. As they fed and fed off these communities, they linked them to each other. One sub-interest led to another. Less about long tail; and more about long nose: sniff out small audiences, get fed, aggregate and feed them again.” Mark Beeching Worldwide Chief CSO for Digitas
12. PORN WINS INNOVATION BATTLES PORN WAS AN EARLY ADOPTER OF VHS OVER BETA, BLURAY OVER HD DVD, SOCIAL CONTENT STRATEGY INSTEAD OF DRM ... AND EVEN MURAL PAINTING AND THE PRINTING PRESS TOO.
13. AND PORN CONTINUES TO INNOVATE ANYONE WORKING IN MARKETING & ADVERTISING SHOULD DITCH THEIR MORALITY WHEN IT COMES TO DIGITAL STRATEGY - AND START IMITATING PORN.
14. T H E L O N G T A I L SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE S H A R E & S N A R E PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY I N N O V A T E O R D I E PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS
15. AMERICA HELPED.. PRO-WESTERN IRAN SETUP A NUCLEAR PROGRAM
16. THEN IN 1979.. IRAN WENT ‘ROGUE’ PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR
17. AND NOW.. IRAN’S GOVERNMENT IS ADVANCING A SERIOUS NUCLEAR PROGRAM
18. IRAN HAS A MISSILE PROGRAM TOO.. AND IT IS SHROUDED IN FEAR-MONGERING HYPE, IT’S ESTABLISHED NORTH KOREA HAS BEEN WORKING WITH IRAN ON MISSILE DEVELOPMENT.
19. STUXNET IS YESTERDAY’S NEWS THE UNITED STATES AND ITS ALLIES ARE FIGHTING A FULL SCALE CYBERWAR AGAINST IRAN AND ITS NUCLEAR PROGRAM USING INNOVATIVE STRATEGY.
20. Z E R O D A Y = W I N REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES M A S S T A R G E T I N G STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE C Y B E R W A R I S H E R E THE MACHINES WILL KILL US ALL
21. THE TELEGRAPH.. IS NEARLY DEAD
22. MOST PEOPLE.. CAN’T EVEN SEND THEM DUE TO SHUTDOWNS OF SERVICES
23. ONCE UPON A TIME.. THINGS WERE VERY DIFFERENT. HERE’S SOVIET LEADER LENIN BEING A GANGSTA & DICTATING A TELEGRAM
24. THE TELEGRAPH WAS AN ‘INTERNET’ INLITERAL SENSE OF AN INTERNATIONAL NETWORK THAT LINKED THE WORLD, REVOLUTIONISING SOCIETY THROUGH IMMEDIATE COMMUNICATIONS.
25. WOMEN MADE UP AROUND 1/3... OF LONDON’S TELEGRAPH OPERATORS IN THE LATE 19TH CENTURY. THERE WERE SIMILAR NUMBERS OF FEMALE HIGH TECH PIONEERS ALL OVER THE WORLD.
26. TELEGRAPHIC ROMANCE = LIT GENRE IN THE LATE 19TH CENTURY. IT ALSO CONTAINED THE FIRST EVER REFERENCE TO HACKING IN AMERICAN LITERATURE (WHO WAS A WOMAN!). FOR MORE INFORMATION ON THIS AWESOMENESS, CHECK OUT HTTP://WWW.UH.EDU/ENGINES/ EPI2635.HTM (WHICH IS WHERE THE IMAGES ARE FROM TOO - THANKS!)
27. HERE’S A SALACIOUS SAMPLE
28. REUTER = HIGH TECH STARTUP GURU “HE LATER DEVELOPED A PROTOTYPE NEWS SERVICE IN 1849 IN WHICH HE USED ELECTRIC TELEGRAPHY AND CARRIER PIGEONS. THE REUTER’S TELEGRAM COMPANY WAS LATER LAUNCHED. THE COMPANY INITIALLY COVERED COMMERCIAL NEWS, SERVING BANKS, BROKERAGE HOUSES AND BUSINESS FIRMS”. IMAGE & TEXT FROM WIKIPEDIA
29. - - - - - - PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH T H E N E T A I N ’ T N E W WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE W O M E N I N T E C H HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY
30. BEFORE I FINISH, I JUST WANT TO SALUTE SLIDESHARE’S AWESOMENESS MY VISUAL CV HAS BEEN ONE OF THE MOST USEFUL JOB DISCOVERY TOOLS EVER. AND I’VE HAD A LOT OF FUN USING SLIDESHARE OVER THE YEARS
31. THANKS! FOLLOW ME ON TWITTER @oliverwoodssgnz