Teen Events Deck post launch - May 2013

The Teen Events deck post beta launch of the website.

Transcript

1. teen events Oliver Meakings e: ollymeakings@gmail.com t: @helloitsolly w: olivermeakings.com
2. 11,436,011 One Direction Twitter followers
3. Some People Have Real Problems So they want know about... Real World Online Releases TV Radio Print • Fan gigs • Concerts / tour / gig dates • Pop roadshows • Signings • Christmas light switch on • Radio tour appearances • Birthdays • Anniversaries • Promo periods • Fan meet ups • Twitter chats / QnAs • Twitter take overs • Twitcams • Videos going onto YouTube / Vevo • Website changes and launches • Other live chats • Unconfirmed online 'announcements' • Upcoming competitions online • Single release • Album release • Books • Calendars • Other merchandise • DVD release • Tour pre-sale open • Tour tickets open • Pre-recorded interview • Live appearance • Show about • Panel appearance • Award show presenting • Give away details • Pre-recorded interview • First radio play • Acoustic • Standard interview • Pop in for a chat • Give away details • Show about • Features • Covers • Interviews ...my complete relationship
4. Some People Have Real Problems And to find these things they need to look here... Radio guide, TV guide, Facebook events, mates’ feeds, fan and official page listings, official websites, listing websites, fan websites, publisher websites, etail websites, Songkick, magazines, newspapers, Twitter artist accounts, brand accounts and mates’ accounts, YouTube subscriptions, Tumblr, mates and family, school noticeboards..... wow.
5. At Last Teen Events. Discover, follow, be alerted to and explore content from all the things you love directly from your PC, phone or tablet. Vision: A platform that aggregates, sorts, categorises and makes available for discovery, and following billions of event listings.
6. Let’s Get It On
7. At Last Aggregate millions of listings Standardise millions of listings User: Follow what you love and want to see UGC APIs Record labels Managers Fansite owners Employees & Partners: Who What When Where Follow topics See what I care about
8. Bills Bills Bills Show me the money: Freemium Sponsored Data Affiliate Users are limited to following 3 Topics (artists). They can pay £1.50/month through their mobile for ‘Super Powers’ and follow as many events as they like. Marketplace for promoted event listings paid for by record labels / management and publishers. Massive aggregated user data of value to major record labels and brands. Affiliate links when user is alerted to etail events such as album releases, DVD releases, and merchandise on-sale dates.
9. Can’t Say No @1DUpdates2 360,217 Twitter follows Grace Medford Social Media Exec, Global Talent Maxwell Smalley Producer The Hits, heat, Smash Hits, Key103 Radio “ “ “ A brilliant and easy way for fans to keep up-to-date without having to traipse the Internet and search through magazines to find all the gossip and news they're after. We’ll be adding content! Teen Events’ value as a tool for both artists and their fanbases is immeasurable. For me it will ensure maximum impact both online and in the real world. A perfect match!
10. The A Team Oliver Meakings Founder Owner of music marketing agency WeAreJolly, worked with every major UK record label Organiser of real world fan event and gigs Digital P/M at National Magazine Company for Cosmopolitan and Company Magazines Startup and agency marketing consultant including Wayra- incubated BuddyBounce Owner of pop music destination MP! with 150,000 monthly visits, 20,000 Twitter followers, 13,000 mailer subscribers
11. Progress 20 days in beta 500 users testing the site 2177 event follows 102 event follows on most popular listing 6102 website visits between April 10th and 17th, 31% return visits 366 events listed including signings, webchats, radio and TV appearances and online events 5687 pre-registrations through launchrock.com 13400 Twitter followers on @teenevents 200+ content / ‘today’s events’ emails sent a day 67% open rate on mailer 0 unsubscribes
12. £100,000 For: 6 months.full time developer.freelance designer.office space.saas.mailchimp.sendgrid.web hosting.event approval intern. To: continue functional dev of site, grow userbase over 200,000 users, implement rev generating functionality, first 1,000,000 listings, multiple Partners in place SEIS Eligible
13. teen events Oliver Meakings e: ollymeakings@gmail.com t: @helloitsolly w: olivermeakings.com