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メディア運営の失敗談あれこれ_20230121
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Hiroki Matsumoto
January 20, 2023
Marketing & SEO
0
200
メディア運営の失敗談あれこれ_20230121
メディア運営を仕事にしていますが、数々の失敗を繰り返してきました。
そのときの話をスライドにしています。
Hiroki Matsumoto
January 20, 2023
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Transcript
גࣜձࣾ0/8" দຊതथ ϝσΟΞӡӦͷࣦഊஊ͋Ε͜Ε
দຊതथ ·ͭͱͻΖ͖ ࣗݾհ גࣜձࣾ0/8"ද !QFUFS JOBLBGSFF
ܦྺࣄͳͲ w ݄ੜ·Εਆށࢢࡏॅ w ऩೖͳ͠ࣄͳ͠Ͱಠཱ w ෳۀ͍ͯ͠Δ͏ͪʹϒϩά͕ࣄʹ w ϒϩΨʔɺฤूऀɺσΟϨΫλʔ w
ϒϩάͷࣄۀͰձࣾʹͳͬͨ
ͲΜͳαΠτΛӡӦ͍ͯ͠Δͷʁ ϊϚυతઅज़ IUUQTOPNBETBWJOHDPN
ͲΜͳαΠτΛӡӦ͍ͯ͠Δͷʁ ͓Έ IUUQTPNJZBEBUBDPNKQ
ͲΜͳαΠτΛӡӦ͍ͯ͠Δͷʁ 0/8"Πϥετ IUUQTPOXBJMMVTUDPN
ϊϚυతઅज़ͷ17 ݄ʹ ສ17Λه
ϊϚυతઅज़ͷ17 ࠓ͔ͳΓམͪ·ͨ͠ʜٽ
ຊʹೖΓ·͢
ࣦഊஊ͋Ε͜Ε w αΠτͰࣈສԁ w αΠτʹҰுΓͰࣦഊ w རӹ͋Δͱ͖ʹࠂඅ͍͗͢ w ࣄͰਓ͕ΕΔ w
Ոఉ͕͏·͍͔͘ͳ͍
αΠτͰࣈສԁ
αΠτͰࣈສԁ w ऩࢧΛؾʹͤͣӡӦ͍ͯͨ͠ w 4&0Λ͋·Γߟ͑ͣʹهࣄೖΕ w ϚχϡΞϧͷඋ͕ෆे w ༗໊Ͳ͜ΖΛ༏ઌͤͣ w
ݱࡏ΄Μͷগ͠ࣈݮͬͨ
αΠτʹҰுΓͰࣦഊ
αΠτʹҰுΓͰࣦഊ w ΞϑΟϦΤΠτΛ༏ઌ͗ͨ͢͠ w ऩೖΞοϓΛࢦ͗ͨ͢͠ w ୲ͱͷΓऔΓʹർΕͨ w αΠτߪೖͱ౷߹Ͱࣦഊ w
"E4FOTFͷྑ͞ʹؾ͔ͮͣ
རӹ͋Δͱ͖ʹࠂඅ͍͗͢
རӹ͋Δͱ͖ʹࠂඅ͍͗͢ w ඞཁҎ্ʹεϙϯαʔ͗ͨ͢͠ w ͞͠͞ʹ͚ͭࠐΉਓଟ w ৽نϏδωεαΠτʹग़ͦ͏ w ਓΛҭͯΔͷʹ͏ͷ͍͍
ࣄͰਓ͕ΕΔ
ࣄͰਓ͕ΕΔ w ച্ݮΔˠࣄݮΔ w ࣾһ࠷େਓࠓਓ w ۀҕୗ΄΅͍ͳ͘ͳͬͨ w ࣄਓݫબ͢ΔΑ͏ʹ
Ոఉ͕͏·͍͔͘ͳ͍
Ոఉ͕͏·͍͔͘ͳ͍ w ԿͷͨΊʹϒϩάΛ͢Δͷ͔ʁ w ۙͳਓΛେʹͨ͠΄͏͕͍͍ w ࣗͷͤԿͰ͔͢ʁ w ԿΛ͍ͨ͠ʁԿΛͨ͘͠ͳ͍ʁ w
୭ͱա͍͖͍ͯͨ͝͠ͷ͔
ؾܰʹ࣭͍ͯͩ͘͠͞ʂ
͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ