Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
メディア運営の失敗談あれこれ_20230121
Search
Hiroki Matsumoto
January 20, 2023
Marketing & SEO
0
200
メディア運営の失敗談あれこれ_20230121
メディア運営を仕事にしていますが、数々の失敗を繰り返してきました。
そのときの話をスライドにしています。
Hiroki Matsumoto
January 20, 2023
Tweet
Share
More Decks by Hiroki Matsumoto
See All by Hiroki Matsumoto
いなフリ卒業生向け 固定費見直しセミナー
onwainc
0
250
月の半分旅しながら仕事する方法 ノマドワーキングの実態を公開!
onwainc
0
1.4k
20180714超実践セミナー「クライアントから見た頼りになるライターとは」
onwainc
0
840
WordCamp Kansai 2016 ノマド的節約術 個人からチームへ。
onwainc
3
4.4k
Other Decks in Marketing & SEO
See All in Marketing & SEO
Google's AI Overviews - The New Search
badams
0
840
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
joao_f_pereira
1
410
The B2B funnel & how to create a winning content strategy
katarinadahlin
PRO
0
150
採用広報強化サービス 「ななごータレントプール」ご紹介 / nanago_talentpool
nanago
0
720
What the f*ck is the GA4 data model?
nathanless
PRO
1
370
Heros Not Villains - Modern SEO in the Generative IR Era
dawnieando
4
1.3k
Adapting to the new era of search everywhere optimization - brightonSEO San Diego
nikkilamseo
1
310
勉強会から始まった僕のDevRel~新卒エンジニアがつないだ2年間の軌跡~
ohmori_yusuke
1
280
Digital PR's Dirty Little Secret: Most of the Links You're Earning Have No Impact on Metrics That Actually Matter
brockbankjames
PRO
0
460
Efficient Content Optimization with Google Search Console & Apps Script
katarinadahlin
PRO
0
200
Crafting your authority engine: E-E-A-T & machine-readable SEO for AI
cristianow
PRO
0
300
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
aleyda
1
990
Featured
See All Featured
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.2k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
Navigating Team Friction
lara
190
15k
The Pragmatic Product Professional
lauravandoore
36
7k
Documentation Writing (for coders)
carmenintech
76
5.1k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
37
2.6k
GraphQLとの向き合い方2022年版
quramy
49
14k
Speed Design
sergeychernyshev
32
1.2k
How STYLIGHT went responsive
nonsquared
100
5.9k
Six Lessons from altMBA
skipperchong
29
4.1k
Making the Leap to Tech Lead
cromwellryan
135
9.6k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
27k
Transcript
גࣜձࣾ0/8" দຊതथ ϝσΟΞӡӦͷࣦഊஊ͋Ε͜Ε
দຊതथ ·ͭͱͻΖ͖ ࣗݾհ גࣜձࣾ0/8"ද !QFUFS JOBLBGSFF
ܦྺࣄͳͲ w ݄ੜ·Εਆށࢢࡏॅ w ऩೖͳ͠ࣄͳ͠Ͱಠཱ w ෳۀ͍ͯ͠Δ͏ͪʹϒϩά͕ࣄʹ w ϒϩΨʔɺฤूऀɺσΟϨΫλʔ w
ϒϩάͷࣄۀͰձࣾʹͳͬͨ
ͲΜͳαΠτΛӡӦ͍ͯ͠Δͷʁ ϊϚυతઅज़ IUUQTOPNBETBWJOHDPN
ͲΜͳαΠτΛӡӦ͍ͯ͠Δͷʁ ͓Έ IUUQTPNJZBEBUBDPNKQ
ͲΜͳαΠτΛӡӦ͍ͯ͠Δͷʁ 0/8"Πϥετ IUUQTPOXBJMMVTUDPN
ϊϚυతઅज़ͷ17 ݄ʹ ສ17Λه
ϊϚυతઅज़ͷ17 ࠓ͔ͳΓམͪ·ͨ͠ʜٽ
ຊʹೖΓ·͢
ࣦഊஊ͋Ε͜Ε w αΠτͰࣈສԁ w αΠτʹҰுΓͰࣦഊ w རӹ͋Δͱ͖ʹࠂඅ͍͗͢ w ࣄͰਓ͕ΕΔ w
Ոఉ͕͏·͍͔͘ͳ͍
αΠτͰࣈສԁ
αΠτͰࣈສԁ w ऩࢧΛؾʹͤͣӡӦ͍ͯͨ͠ w 4&0Λ͋·Γߟ͑ͣʹهࣄೖΕ w ϚχϡΞϧͷඋ͕ෆे w ༗໊Ͳ͜ΖΛ༏ઌͤͣ w
ݱࡏ΄Μͷগ͠ࣈݮͬͨ
αΠτʹҰுΓͰࣦഊ
αΠτʹҰுΓͰࣦഊ w ΞϑΟϦΤΠτΛ༏ઌ͗ͨ͢͠ w ऩೖΞοϓΛࢦ͗ͨ͢͠ w ୲ͱͷΓऔΓʹർΕͨ w αΠτߪೖͱ౷߹Ͱࣦഊ w
"E4FOTFͷྑ͞ʹؾ͔ͮͣ
རӹ͋Δͱ͖ʹࠂඅ͍͗͢
རӹ͋Δͱ͖ʹࠂඅ͍͗͢ w ඞཁҎ্ʹεϙϯαʔ͗ͨ͢͠ w ͞͠͞ʹ͚ͭࠐΉਓଟ w ৽نϏδωεαΠτʹग़ͦ͏ w ਓΛҭͯΔͷʹ͏ͷ͍͍
ࣄͰਓ͕ΕΔ
ࣄͰਓ͕ΕΔ w ച্ݮΔˠࣄݮΔ w ࣾһ࠷େਓࠓਓ w ۀҕୗ΄΅͍ͳ͘ͳͬͨ w ࣄਓݫબ͢ΔΑ͏ʹ
Ոఉ͕͏·͍͔͘ͳ͍
Ոఉ͕͏·͍͔͘ͳ͍ w ԿͷͨΊʹϒϩάΛ͢Δͷ͔ʁ w ۙͳਓΛେʹͨ͠΄͏͕͍͍ w ࣗͷͤԿͰ͔͢ʁ w ԿΛ͍ͨ͠ʁԿΛͨ͘͠ͳ͍ʁ w
୭ͱա͍͖͍ͯͨ͝͠ͷ͔
ؾܰʹ࣭͍ͯͩ͘͠͞ʂ
͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ