Deciphering the Code of Media Measurement

As consumers, we enjoy the convenience of connected experiences across channels, devices and locations. As businesses, we are challenged with organizing our marketing team's efforts to meet consumers where they are and we want to understand how the media investments we’re making impact the path to purchase.

Measuring media investments comes with several challenges. Whether it’s finding the best-suited measurement solution, unifying data from multiple sources, defining key performance indicators or deciding which insights should be acted upon. Each of these challenges come with their own unique set of problems to solve.

A challenge oftentimes overlooked is making sure the data and insights we gather are interpreted and communicated in a meaningful way to stakeholders. When done right, we’re able to make better decisions about where we should be investing and why.

During this session at MinneAnalytics, Brandon emphasized the importance of a stakeholder-led approach to measurement and how it’s unlocked newly-found insights for businesses. He followed this up by talking about how these insights inspired action and results for a varying level of stakeholders at large organizations.

Transcript