Brand Building in a Digital World

Long gone are the days of creating a brand house and relying on campaigns to kickstart top-line revenue growth. Modern brand building is a craft rooted in consumer empathy, business fundamentals, product iteration and beautifully designed [digital] experiences that drive profit. This presentation was given by Craig Pladson, Senior Director, Marketing at Ovative Group at the Digital Summit in Minneapolis on August 22, 2018.

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