Connecting Gen Z’s Digital Media Habits to Commerce

Gen Z’s digital media preferences are particularly unique and brands must be more planful than ever to keep up with their elusiveness as they hop around from one channel to another. The interactions Gen Z has with brands throughout this experience is visually-driven, bite-sized, influenced by others and oftentimes ends up in-store to ask for feedback and make a purchase.

This presentation was given by Andy Pierce, Director of Paid Social at Ovative Group during an event at Zeus Jones on November 25, 2019.

Transcript

1. I’m Andy Pierce.
2. We’re a digital media company transforming the measure of marketing success.
3. Services
4. Services Clients
5. 1. Facebook: Still in the Game 2. Purpose > Product or Price 3. Digital to In-Store 4. Connect Quickly or Else
6. Gen Z Media Behavior
7. 1. Facebook: Still in the Game 2. Purpose > Product or Price 3. Digital to In-Store 4. Connect Quickly or Else
12. Social Media: Thought Starters
13. 1. Facebook: Still in the Game 2. Purpose > Product or Price 3. Digital to In-Store 4. Connect Quickly or Else
14. Corporate Social Responsibility
16. Purpose > Product or Price: Thought Starters
17. 1. Facebook: Still in the Game 2. Purpose > Product or Price 3. Digital to In-Store 4. Connect Quickly or Else
18. Gen Z Shopping: Digital to In-Store
20. Digital to In-Store: Thought Starters
21. 1. Facebook: Still in the Game 2. Purpose > Product or Price 3. Digital to In-Store 4. Connect Quickly or Else
23. Gen Z Shopping: Expectations
25. Connect Quickly or Else: Thought Starters