UX

Transcript

1. UX
2. WHAT IS UX?
3. WHAT IS UX? How a web site is perceived, learned & used
4. •Human-computer interaction •Information architecture •Usability •User centred design WHAT IS UX?
5. HUMAN - COMPUTER INTERACTION •Inputs, outputs •Use of real world metaphors •Understand human cognitive process •Emotive reactions
6. INFORMATION ARCHITECTURE •Structure & presentation of data •Allow users to navigate large datasets easily •Choose appropriate layout for data
7. USABILITY •Learnability •Efficiency •Memorability •Errors •Satisfaction
8. USER CENTRED DESIGN •Simple, clean interfaces •Consistency & guidance •Strong calls to action •Don’t make the user think
9. SELL IT TO CLIENTS
10. •Only for certain clients & projects •Where there are clear, user achievable goals • Sign up • Buy something • Find information WHEN TO OFFER UX?
11. HOW DOES UX BENEFIT OUR CLIENTS?
12. REDUCE USER DROP OFF
13. INCREASE CONVERSIONS
14. LOWER BOUNCE RATES
15. HOW DO WE PERFORM USER TESTING?
16. USER TESTING METHODS •Plan, build, test cycle •During alpha, beta, post launch development •Immediate and deferred methods
17. USER TESTING METHODS •Screen (and user) recording •Observation •Workshops •UserTesting.com
18. USER TESTING METHODS •A/B Testing •Follow up surveys
19. USER ACCEPTANCE TESTING (UAT) •User stories •One to many acceptance tests •Story complete when all tests passed •Evaluate failures & inefficiencies
20. WHAT WE SHOULD OFFER OUR CLIENTS •Usability audits on existing sites •UX focused design & development • Usability audits • User testing • UAT • Workshops • During alpha, beta, post launch phases
21. THAT’S IT. ANY QUESTIONS? Slides at slideshare.net/paulspringett