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Intro to Firebase Analytics
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Steven Hsieh
June 29, 2016
Technology
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Intro to Firebase Analytics
@0629 Web Analytics 101
@0721 Firebase meetup
Steven Hsieh
June 29, 2016
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Transcript
Intro to Firebase Analytics - 從產品營運的觀點出發
Gogolook Sr. Product Planner, Growth Team HTC Sr. Engineer, Data
Insight Management StorySense Web Developer & Project Manager Hi, I’m Steven 2
V.S. 3
Firebase Analytics BigQuery 匯出原始資料 只要一個開關 4
Firebase Analytics • 事件記錄總數量無上限 (500 個 unique 事件) • 專為
App 設計的自動事件 (Android & iOS) • first_open, in_app_purchase • app_update, app_remove, os_update, app_exception • notification_receive, notification_open, notification_dismiss 5
Case: Uninstall Detection Mar 8, 2013 #stackoverflow “It’s not possible”
Workaround: 自己定義「用戶流失」,例如:7天無任何活動 如果 user 出國 / 都沒電話? 6
Case: Uninstall Detection Device Not Registered è Uninstalled Mar 6,
2014 #hackfindings “A quick answer is GCM” Workaround: 每天發送數千萬個 silent push 若要深入到每小時? 7 • As-is: 利用 GCM server 的回覆狀態判定
Case: Uninstall Detection • 只要整合 SDK,自動記錄 • Android only •
想算每微秒的用戶流失率也可以唷 8 • To-be: Firebase auto collected events
Firebase 9
Firebase Analytics 與它的快樂夥伴們! 10
Firebase Analytics Analysis Action 與它的快樂夥伴們! 11
Firebase Analytics • 切分目標受眾 (Audience Segmentation) • By user properties
(國家、地區、語言、版本、型號…) • By events 12
Remote Config • App 不需改版即可從後台快速更改內容/ 設定 • 根據目標受眾賦予不同值 • 傳遞不同訊息
• A/B testing • 精準的 percentile 抽樣 13
Case: Suggest Update • 只能同時對所有 user 設定 • PM 沒有修改
DB 的權限 • As-is: 在自己的 DB 內設定,透過 API 回給 client Developer API Show 14
Case: Suggest Update • To-be: Firebase Remote Config • 彈性的
user group 設定 • Web 後台修改 15
Game over 不想等? 買金幣 看廣告 邀請朋友 不願意花錢的人 應用:依據行為模式 傳遞最適合的訊息 16
Notification • 鎖定 目標受眾 • 追蹤 轉換事件 • 自定義參數 •
在地化 • 語言 / 國家 • 當地時間 17
Dynamic Links • Dynamic Link: 根據平台,導至不同頁面 • iOS - 開
app or App Store (未安裝) • Android - 開 app or Google Play (未安裝) • Desktop - 官網 • Deep Link: 安裝前後不中斷體驗 • 個人化初次開啟流程 • Attribution Analysis 18
Firebase Analytics 與它的快樂夥伴們! 19
Firebase Analytics • 免費,無總數上限 • App 專屬的自動事件記錄 • 支援原始資料匯出 •
分析 çè 行動 (Actionable metrics) • 推播訊息 • A/B testing • 分眾內容 • Deep links 20
[email protected]
Thank you J