Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Нарисувай ми овца
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Petya Raykovska
April 12, 2014
Design
0
540
Нарисувай ми овца
За клиентите, дизайнерите и опитомяването
Petya Raykovska
April 12, 2014
Tweet
Share
More Decks by Petya Raykovska
See All by Petya Raykovska
Developing Cultural Intelligence
petya
1
340
Contributing to WordPress: contributor day intro slides
petya
0
130
Prepare your non developers for a REST API Project
petya
1
740
Growing together - Thoughts on the Global WordPress Community WCBKK '17
petya
0
150
The WP REST API Guide for Non-Developers
petya
0
880
The Open Source Agency and The Future of Work
petya
0
570
Growing Together - Thoughts on the Global WordPress Community
petya
1
310
The Remote Agency Toolbox
petya
3
330
Master Remote Work by Contributing to Open Source Projects
petya
0
1.8k
Other Decks in Design
See All in Design
セブンデックス プロジェクト事例 / innovation Scenes
sevendex
1
380
AIネイティブスタートアップにおけるプロダクト開発の新常識 / Product Development Tips in AI-Native Startups
saka2jp
2
1.1k
【pmconf2025】PdMの頭の中を見える化する体験構造図
kamechi7222222
1
2.1k
Vibe Coding デザインシステム
poteboy
3
1.7k
Rethinking IFUs: What Board Game Rulebooks Contribute to IFU Usability
deadlinepoet
0
120
「使いやすさ」だけでは、「勝てる」サービスにはならない。〜KPIとUXの分断を埋める、サービス戦略という「指針」〜
nbkouhou
2
250
体験負債を資産に変える組織的アプローチ
hikarutakase
0
960
設計と制作 意図を形に表す / Design and Making: Intent Made Form
usagimaru
3
1.2k
プラットフォームに馴染むモバイルアプリデザイン / Mobile App UI Design Lunch LT
pixyzehn
0
160
AI時代に求められるUXデザインのアプローチ
xtone
0
1.4k
2026_01_07_3DプリントはじめましたLT.pdf
hideakitakechi
0
140
Franks Myth
gfht1
2
450
Featured
See All Featured
Self-Hosted WebAssembly Runtime for Runtime-Neutral Checkpoint/Restore in Edge–Cloud Continuum
chikuwait
0
420
Odyssey Design
rkendrick25
PRO
2
560
職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position
madoxten
62
53k
Marketing Yourself as an Engineer | Alaka | Gurzu
gurzu
0
160
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
37
6.3k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
sarafernandez
0
150
Large-scale JavaScript Application Architecture
addyosmani
515
110k
Prompt Engineering for Job Search
mfonobong
0
230
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
aleyda
1
1.9k
Accessibility Awareness
sabderemane
0
85
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
250
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
4.2k
Transcript
ÍНàаðрèиñсóуâвàаéй ìмèи îоâвöцàа ÊКëлèиåеíнòтèиòтåе, äдèиçзàаéйíнåеðрèиòтåе èи îоïпèиòтîоìмÿяâвàаíнåеòтîо
2007 Workshop çзàа äдèиçзàаéйíнåеðрèи
ÐРàаäдîо ÁБèиìмáбàаëлîоâв ÊКðрèиåеéйòтèиâв äдèиðрåеêкòтîоðр íнàа ãгîоëлÿяìмàа ðрåеêкëлàаìмíнàа àаãгåеíнöцèиÿя
ÈИñсòтîоðрèиÿяòтàа
ÍНàаðрèиñсóуâвàаéй ìмèи îоâвöцàа
None
ÈИçзâвèиíнÿяâвàаéй, òтàаçзèи åе òтåеæжêкîо áбîоëлíнàа, íнàаðрèиñсóуâвàаéй äдðрóуãгàа!
None
ÀАìмàа òтîоâвàа íнåе åе îоâвöцàа, àа îоâвåеíн, èиìмàа ðрîоãгàа!
None
ÒТàаçзèи åе ìмíнîоãгîо ñсòтàаðрàа, èиñсêкàаìм îоâвöцàа, êкîоÿяòтîо äдàа æжèиâвåеåе äдúъëлãгîо
ÄДîоñсàаäдåеíн ÌМàаëлúъêк ÐРóуñс ÍНåеùщàаñсòтíнèиêк
ÒТîоâвàа åе ñсàаíнäдúъêкúъòт. ÎОâвöцàаòтàа, êкîоÿяòтîо èиñсêкàаøш, åе âвúъòтðрåе!
ÏПèиëлîоòт
ÄДèиçзàаéйíнåеðр ÏПèиëлîоòт
ÂВñсèи÷чêкîо çзàаïпîо÷чâвàа ïпîо ñсúъùщèиÿя íнàа÷чèиíн…
ÍНàаðрèиñсóуâвàаéй ìмèи îоâвöцàа ÒТàаçзèи åе òтåеæжêкîо áбîоëлíнàа, íнàаðрèиñсóуâвàаéй äдðрóуãгàа! ÀАìмàа
òтîоâвàа íнåе åе îоâвöцàа, àа îоâвåеíн, èиìмàа ðрîоãгàа… ÌМíнîоãгîо åе ñсòтàаðрàа, òтðрÿяáбâвàа äдàа æжèиâвåеåе äдúъëлãгîо.
ÄДèиçзàаéйíнåеðрúъòт… ïпðрîоäдúъëлæжàаâвàа äдàа ðрèиñсóуâвàа îоâвöцåе ÏПèиëлîоòт
ÌМíнîоãгîо åе ìмàаëлêкàа, íнàаïпðрàаâвèи ÿя ïпîо- ãгîоëлÿяìмàа… ïпðрèиìмåеðрíнîо 20% ÍНåеùщîо
íнåе ìмèи õхàаðрåеñсâвàа êкàаêк åе çзàаñсòтàаíнàаëлàа òтàаÿя îоâвöцàа.
ÏПðрàаâвèиòтåе âвñсèи÷чêкîо âвúъçзìмîоæжíнîо îоâвöцàаòтàа äдàа çзàаñсòтàаíнåе ïпîо äдðрóуãг íнàа÷чèиíн
ÂВåе÷чåе íнåе ìмèи åе ìмíнîоãгîо ÿяñсíнîо êкàаêкâвîо åе òтîоâвàа.
ÂВåе÷чåе íнåе ìмèи åе ìмíнîоãгîо ÿяñсíнîо êкàаêкâвîо åе òтîоâвàа. ÎОÂВÖЦÀА
ÎОÂВÖЦÀА ÅЕ òтàаÿя îоâвöцàа ñсúъìм ÿя âвèиæжäдàаëл íнÿяêкúъäдåе!
Clients from hell Clients from hell?
Clients from hell ÏПðрîоáбëлåеìмúъòт íнàа äдèиçзàаéйíнåеðрèиòтåе
Clients from hell ÊКëлèиåеíнòтèиòтåе íнåе çзíнàаÿяòт êкàаêкâвîо èиñсêкàаòт, íнîо âвèиíнàаãгèи
èиñсêкàаòт íнåеùщîо ðрàаçзëлèи÷чíнîо îоòт òтîоâвàа, êкîоåеòтîо èиìм ïпîоêкàаçзâвàаòтåе.
Clients from hell ÊКëлèиåеíнòтèиòтåе íнÿяìмàаòт ïпîоíнÿяòтèиåе îоòт äдèиçзàаéйíн, íнîо âвèи
êкàаçзâвàаòт êкàаêк äдàа ñсèи âвúъðрøшèиòтåе ðрàаáбîоòтàаòтàа.
Clients from hell ÍНåе èиñсêкàаòт äдàа ñсèи ïпëлàаùщàаòт çзàа äдîоïпúъëлíнèиòтåеëлíнàаòтàа
ðрàаáбîоòтàа, êкîоÿяòтîо âвúъðрøшèиòтåе çзàа òтÿяõх.
Clients from hell ÒТúъïпèи ñсàа. ÒТðрÿяáбâвàа äдàа èиìм ñсåе îоáбÿяñсíнÿяâвàа
íнåеïпðрåеêкúъñсíнàаòтîо!
WTF!
ÄДèиçзàаéйíнåеðрèиòтåе íнåе ìмîоãгàаòт äдàа íнÿяìмàаòт êкëлèиåеíнòтèи.
None
Designers from hell? ÏПðрîоáбëлåеìмúъòт íнàа êкëлèиåеíнòтèиòтåе
Designers from hell? ÍНåе çзíнàаÿяòт êкàаêк ñсåе ïпðрàаâвèи. ÍНåе èиìм
åе ðрàаáбîоòтàа äдàа çзíнàаÿяòт. ÒТîоâвàа íнåе åе òтåеõхíнèиÿяòт çзàаíнàаÿяòт.
Designers from hell? ÍНåе çзíнàаÿяòт êкîоëлêкîо ñсòтðрóуâвàа èи çзàа êкàаêкâвîо
òтîо÷чíнîо ïпëлàаùщàаòт.
Designers from hell? ÎОöцåеíнÿяâвàаòт îоñсíнîоâвíнîо òтîоâвàа, êкîоåеòтîо âвèиæжäдàаòт. ÈИ òтîоâвàа
åе íнîоðрìмàаëлíнîо.
Designers from hell? ×Чóуâвñсòтâвàаòт ñсåе òтúъïпèи.
Designers from hell? ÍНåе ñсàа äдèиçзàаéйíнåеðрèи.
ÃГðрåеøшêкèиòтåе
ÃГðрåеøшêкèиòтåе Single points of failure ÇЗàаùщîо ïпðрîоåеêкòтèиòтåе ñсåе äдúъíнÿяòт.
ÃГðрåеøшêкèиòтåе ÊКàаæжèи ìмèи êкàаêк ãгîо èиñсêкàаøш.
ÃГðрåеøшêкèиòтåе Design is not just how it looks like and
feels like. Design is how it works.
ÃГðрåеøшêкèиòтåе ÎОêк, ùщåе âвèи ïпðрàаòтèиìм ïпðрèиìмåеðрåеíн äдèиçзàаéйíн íнàа homepage.
ÃГðрåеøшêкèиòтåе ÀАçз ñсúъìм åеêкñсïпåеðрòтúъòт!
ÃГðрåеøшêкèиòтåе Comic Sans? ÀАáбñсóуðрäд!
ÃГðрåеøшêкèиòтåе ÒТðрèи øшàаáбëлîоíнàа çзàа 1000 ëлâв.
ÃГðрåеøшêкèиòтåе ÎОêк, àаêкîо òтàаêкàа íнåе òтèи õхàаðрåеñсâвàа, êкàаæжèи ìмèи êкàаêк
ãгîо èиñсêкàаøш
ÃГðрåеøшêкèиòтåе ÍНàаëлèи ãгîо èиñсêкàаõхòтåе èиçз÷чèиñсòтåеíнîо?
None
None
ÊКàаêк äдàа „ïпðрîоäдàаäдåеìм“ ñсàаíнäдúъêкàа äдîоðрèи äдàа èиñсêкàаòт îоâвöцàа?
None
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÎОïпèиòтîоìмÿяâвàаíнåеòтîо
ÊКàаêкâвîо çзíнàа÷чèи äдàа îоïпèиòтîоìмèиøш?
ÒТîо åе íнåеùщîо îоòтäдàаâвíнàа çзàаáбðрàаâвåеíнîо.
ÎОçзíнàа÷чàаâвàа äдàа ñсúъçзäдàаäдåеøш âвðрúъçзêкèи
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÏПàаðрòтíнüьîоðр, íнåе èиçзïпúъëлíнèиòтåеëл
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÂВêкëлþю÷чâвàаíнåе íнàаâвðрåеìмåе
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÇЗàаäдàаíнèиåеòтîо ÏПðрîоöцåеñсúъòт ÎО÷чàаêкâвàаíнèиÿяòтàа
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо The brief
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÁБþюäдæжåеòт èи äдîоãгîоâвîоðр
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÐРàаçзïпðрåеäдåеëлåеíнèиåе íнàа çзàаäдàа÷чèи + âвêкëлþю÷чåеòтåе êкëлèиåеíнòтàа âв ïпðрîоöцåеñсàа
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо Outline & Timeline
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÊКðрàаòтúъêк feedback loop
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÏПîоäдõхîоäдÿяùщèи ïпðрîоåеêкòтèи
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÁБåеçз ÷чåеòтåеíнåе íнàа ìмèиñсëлèи
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÁБúъäдåеòтåе ãгîоòтîоâвèи äдàа èиíнâвåеñсòтèиðрàаòтåе âвðрåеìмåе, çзàа äдàа ðрàаçзáбåеðрåеòтåе êкàаêк
ðрàаáбîоòтèи äдðрóуãгèиÿя.
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÐРàаáбîоòтåеòтåе ñс õхîоðрàа, ñс êкîоèиòтîо ìмîоæжåеòтåе äдàа ñсïпîоðрèиòтåе
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо Underpromise. Overdeliver.
ÊКîоëлêкîо âвðрåеìмåе ùщåе ñсåе îоïпèиòтîоìмÿяâвàаìмåе?
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо — ÊКàаêкâвîо òтðрÿяáбâвàа äдàа íнàаïпðрàаâвÿя? ! — ÒТðрÿяáбâвàа äдàа
áбúъäдåеøш ìмíнîоãгîо òтúъðрïпåеëлèиâв. ÎОòтíнàа÷чàаëлîо ùщåе ñсåеäдíнåеøш ìмàаëлêкîо ïпîо-äдàаëлåе÷чêкîо îоòт ìмåеíнåе, åеéй òтàаêкàа, âв òтðрåеâвàаòтàа. [] ÍНîо âвñсåеêкèи íнîоâв ïпúъòт òтèи ùщåе ìмîоæжåеøш äдàа ñсÿяäдàаøш ìмàаëлêкîо ïпîо-áбëлèиçзêкîо…
ÄДîоñсàаäдåеíн. ÌМàаëлúъêк. ÐРóуñс. ÍНåеùщàаñсòтíнèиêк ÑСïпîоêкîоåеíн. ÓУâвåеðрåеíн. ÄДîоâвîоëлåеíн. ÊКëлèиåеíнòт.
ÁБëлàаãгîоäдàаðрÿя @petyeah