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Petya Raykovska
April 12, 2014
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Petya Raykovska
April 12, 2014
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Transcript
ÍНàаðрèиñсóуâвàаéй ìмèи îоâвöцàа ÊКëлèиåеíнòтèиòтåе, äдèиçзàаéйíнåеðрèиòтåе èи îоïпèиòтîоìмÿяâвàаíнåеòтîо
2007 Workshop çзàа äдèиçзàаéйíнåеðрèи
ÐРàаäдîо ÁБèиìмáбàаëлîоâв ÊКðрèиåеéйòтèиâв äдèиðрåеêкòтîоðр íнàа ãгîоëлÿяìмàа ðрåеêкëлàаìмíнàа àаãгåеíнöцèиÿя
ÈИñсòтîоðрèиÿяòтàа
ÍНàаðрèиñсóуâвàаéй ìмèи îоâвöцàа
None
ÈИçзâвèиíнÿяâвàаéй, òтàаçзèи åе òтåеæжêкîо áбîоëлíнàа, íнàаðрèиñсóуâвàаéй äдðрóуãгàа!
None
ÀАìмàа òтîоâвàа íнåе åе îоâвöцàа, àа îоâвåеíн, èиìмàа ðрîоãгàа!
None
ÒТàаçзèи åе ìмíнîоãгîо ñсòтàаðрàа, èиñсêкàаìм îоâвöцàа, êкîоÿяòтîо äдàа æжèиâвåеåе äдúъëлãгîо
ÄДîоñсàаäдåеíн ÌМàаëлúъêк ÐРóуñс ÍНåеùщàаñсòтíнèиêк
ÒТîоâвàа åе ñсàаíнäдúъêкúъòт. ÎОâвöцàаòтàа, êкîоÿяòтîо èиñсêкàаøш, åе âвúъòтðрåе!
ÏПèиëлîоòт
ÄДèиçзàаéйíнåеðр ÏПèиëлîоòт
ÂВñсèи÷чêкîо çзàаïпîо÷чâвàа ïпîо ñсúъùщèиÿя íнàа÷чèиíн…
ÍНàаðрèиñсóуâвàаéй ìмèи îоâвöцàа ÒТàаçзèи åе òтåеæжêкîо áбîоëлíнàа, íнàаðрèиñсóуâвàаéй äдðрóуãгàа! ÀАìмàа
òтîоâвàа íнåе åе îоâвöцàа, àа îоâвåеíн, èиìмàа ðрîоãгàа… ÌМíнîоãгîо åе ñсòтàаðрàа, òтðрÿяáбâвàа äдàа æжèиâвåеåе äдúъëлãгîо.
ÄДèиçзàаéйíнåеðрúъòт… ïпðрîоäдúъëлæжàаâвàа äдàа ðрèиñсóуâвàа îоâвöцåе ÏПèиëлîоòт
ÌМíнîоãгîо åе ìмàаëлêкàа, íнàаïпðрàаâвèи ÿя ïпîо- ãгîоëлÿяìмàа… ïпðрèиìмåеðрíнîо 20% ÍНåеùщîо
íнåе ìмèи õхàаðрåеñсâвàа êкàаêк åе çзàаñсòтàаíнàаëлàа òтàаÿя îоâвöцàа.
ÏПðрàаâвèиòтåе âвñсèи÷чêкîо âвúъçзìмîоæжíнîо îоâвöцàаòтàа äдàа çзàаñсòтàаíнåе ïпîо äдðрóуãг íнàа÷чèиíн
ÂВåе÷чåе íнåе ìмèи åе ìмíнîоãгîо ÿяñсíнîо êкàаêкâвîо åе òтîоâвàа.
ÂВåе÷чåе íнåе ìмèи åе ìмíнîоãгîо ÿяñсíнîо êкàаêкâвîо åе òтîоâвàа. ÎОÂВÖЦÀА
ÎОÂВÖЦÀА ÅЕ òтàаÿя îоâвöцàа ñсúъìм ÿя âвèиæжäдàаëл íнÿяêкúъäдåе!
Clients from hell Clients from hell?
Clients from hell ÏПðрîоáбëлåеìмúъòт íнàа äдèиçзàаéйíнåеðрèиòтåе
Clients from hell ÊКëлèиåеíнòтèиòтåе íнåе çзíнàаÿяòт êкàаêкâвîо èиñсêкàаòт, íнîо âвèиíнàаãгèи
èиñсêкàаòт íнåеùщîо ðрàаçзëлèи÷чíнîо îоòт òтîоâвàа, êкîоåеòтîо èиìм ïпîоêкàаçзâвàаòтåе.
Clients from hell ÊКëлèиåеíнòтèиòтåе íнÿяìмàаòт ïпîоíнÿяòтèиåе îоòт äдèиçзàаéйíн, íнîо âвèи
êкàаçзâвàаòт êкàаêк äдàа ñсèи âвúъðрøшèиòтåе ðрàаáбîоòтàаòтàа.
Clients from hell ÍНåе èиñсêкàаòт äдàа ñсèи ïпëлàаùщàаòт çзàа äдîоïпúъëлíнèиòтåеëлíнàаòтàа
ðрàаáбîоòтàа, êкîоÿяòтîо âвúъðрøшèиòтåе çзàа òтÿяõх.
Clients from hell ÒТúъïпèи ñсàа. ÒТðрÿяáбâвàа äдàа èиìм ñсåе îоáбÿяñсíнÿяâвàа
íнåеïпðрåеêкúъñсíнàаòтîо!
WTF!
ÄДèиçзàаéйíнåеðрèиòтåе íнåе ìмîоãгàаòт äдàа íнÿяìмàаòт êкëлèиåеíнòтèи.
None
Designers from hell? ÏПðрîоáбëлåеìмúъòт íнàа êкëлèиåеíнòтèиòтåе
Designers from hell? ÍНåе çзíнàаÿяòт êкàаêк ñсåе ïпðрàаâвèи. ÍНåе èиìм
åе ðрàаáбîоòтàа äдàа çзíнàаÿяòт. ÒТîоâвàа íнåе åе òтåеõхíнèиÿяòт çзàаíнàаÿяòт.
Designers from hell? ÍНåе çзíнàаÿяòт êкîоëлêкîо ñсòтðрóуâвàа èи çзàа êкàаêкâвîо
òтîо÷чíнîо ïпëлàаùщàаòт.
Designers from hell? ÎОöцåеíнÿяâвàаòт îоñсíнîоâвíнîо òтîоâвàа, êкîоåеòтîо âвèиæжäдàаòт. ÈИ òтîоâвàа
åе íнîоðрìмàаëлíнîо.
Designers from hell? ×Чóуâвñсòтâвàаòт ñсåе òтúъïпèи.
Designers from hell? ÍНåе ñсàа äдèиçзàаéйíнåеðрèи.
ÃГðрåеøшêкèиòтåе
ÃГðрåеøшêкèиòтåе Single points of failure ÇЗàаùщîо ïпðрîоåеêкòтèиòтåе ñсåе äдúъíнÿяòт.
ÃГðрåеøшêкèиòтåе ÊКàаæжèи ìмèи êкàаêк ãгîо èиñсêкàаøш.
ÃГðрåеøшêкèиòтåе Design is not just how it looks like and
feels like. Design is how it works.
ÃГðрåеøшêкèиòтåе ÎОêк, ùщåе âвèи ïпðрàаòтèиìм ïпðрèиìмåеðрåеíн äдèиçзàаéйíн íнàа homepage.
ÃГðрåеøшêкèиòтåе ÀАçз ñсúъìм åеêкñсïпåеðрòтúъòт!
ÃГðрåеøшêкèиòтåе Comic Sans? ÀАáбñсóуðрäд!
ÃГðрåеøшêкèиòтåе ÒТðрèи øшàаáбëлîоíнàа çзàа 1000 ëлâв.
ÃГðрåеøшêкèиòтåе ÎОêк, àаêкîо òтàаêкàа íнåе òтèи õхàаðрåеñсâвàа, êкàаæжèи ìмèи êкàаêк
ãгîо èиñсêкàаøш
ÃГðрåеøшêкèиòтåе ÍНàаëлèи ãгîо èиñсêкàаõхòтåе èиçз÷чèиñсòтåеíнîо?
None
None
ÊКàаêк äдàа „ïпðрîоäдàаäдåеìм“ ñсàаíнäдúъêкàа äдîоðрèи äдàа èиñсêкàаòт îоâвöцàа?
None
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÎОïпèиòтîоìмÿяâвàаíнåеòтîо
ÊКàаêкâвîо çзíнàа÷чèи äдàа îоïпèиòтîоìмèиøш?
ÒТîо åе íнåеùщîо îоòтäдàаâвíнàа çзàаáбðрàаâвåеíнîо.
ÎОçзíнàа÷чàаâвàа äдàа ñсúъçзäдàаäдåеøш âвðрúъçзêкèи
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÏПàаðрòтíнüьîоðр, íнåе èиçзïпúъëлíнèиòтåеëл
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÂВêкëлþю÷чâвàаíнåе íнàаâвðрåеìмåе
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÇЗàаäдàаíнèиåеòтîо ÏПðрîоöцåеñсúъòт ÎО÷чàаêкâвàаíнèиÿяòтàа
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо The brief
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÁБþюäдæжåеòт èи äдîоãгîоâвîоðр
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÐРàаçзïпðрåеäдåеëлåеíнèиåе íнàа çзàаäдàа÷чèи + âвêкëлþю÷чåеòтåе êкëлèиåеíнòтàа âв ïпðрîоöцåеñсàа
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо Outline & Timeline
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÊКðрàаòтúъêк feedback loop
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÏПîоäдõхîоäдÿяùщèи ïпðрîоåеêкòтèи
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÁБåеçз ÷чåеòтåеíнåе íнàа ìмèиñсëлèи
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÁБúъäдåеòтåе ãгîоòтîоâвèи äдàа èиíнâвåеñсòтèиðрàаòтåе âвðрåеìмåе, çзàа äдàа ðрàаçзáбåеðрåеòтåе êкàаêк
ðрàаáбîоòтèи äдðрóуãгèиÿя.
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо ÐРàаáбîоòтåеòтåе ñс õхîоðрàа, ñс êкîоèиòтîо ìмîоæжåеòтåе äдàа ñсïпîоðрèиòтåе
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо Underpromise. Overdeliver.
ÊКîоëлêкîо âвðрåеìмåе ùщåе ñсåе îоïпèиòтîоìмÿяâвàаìмåе?
ÎОïпèиòтîоìмÿяâвàаíнåеòтîо — ÊКàаêкâвîо òтðрÿяáбâвàа äдàа íнàаïпðрàаâвÿя? ! — ÒТðрÿяáбâвàа äдàа
áбúъäдåеøш ìмíнîоãгîо òтúъðрïпåеëлèиâв. ÎОòтíнàа÷чàаëлîо ùщåе ñсåеäдíнåеøш ìмàаëлêкîо ïпîо-äдàаëлåе÷чêкîо îоòт ìмåеíнåе, åеéй òтàаêкàа, âв òтðрåеâвàаòтàа. [] ÍНîо âвñсåеêкèи íнîоâв ïпúъòт òтèи ùщåе ìмîоæжåеøш äдàа ñсÿяäдàаøш ìмàаëлêкîо ïпîо-áбëлèиçзêкîо…
ÄДîоñсàаäдåеíн. ÌМàаëлúъêк. ÐРóуñс. ÍНåеùщàаñсòтíнèиêк ÑСïпîоêкîоåеíн. ÓУâвåеðрåеíн. ÄДîоâвîоëлåеíн. ÊКëлèиåеíнòт.
ÁБëлàаãгîоäдàаðрÿя @petyeah