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Culture change: how to make better user experiences a priority in your organisation

5efecf1ab796b265639688a5825dc449?s=47 Frances
April 25, 2013

Culture change: how to make better user experiences a priority in your organisation

Building amazing digital services is a dream we all have, but many of us are working for companies that aren't quite with the programme yet. With a few examples from how we're making huge and lasting changes within the UK Government's digital services, I'll show you a few ways you can help steer your products onto better seas through simple culture change tricks, challenging expectations, and practical tips for engaging your whole team in building better sites.

5efecf1ab796b265639688a5825dc449?s=128

Frances

April 25, 2013
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  1. Culture change Frances Berriman @phae Front-trends 2013 Monday, 29 April

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  2. HELLO I’m @phae Monday, 29 April 13

  3. Monday, 29 April 13

  4. Monday, 29 April 13

  5. Monday, 29 April 13

  6. www.gov.uk Monday, 29 April 13

  7. Monday, 29 April 13

  8. www.gov.uk/mod Monday, 29 April 13

  9. www.gov.uk/foreign-travel-advice/poland Monday, 29 April 13

  10. www.gov.uk/government/world/egypt Monday, 29 April 13

  11. www.gov.uk/performance Monday, 29 April 13

  12. www.gov.uk/performance Monday, 29 April 13

  13. www.gov.uk/service-manual Monday, 29 April 13

  14. We’re not done yet Monday, 29 April 13

  15. 2000 Monday, 29 April 13

  16. 1 Monday, 29 April 13

  17. Monday, 29 April 13

  18. Culture shift is hard Monday, 29 April 13

  19. www.gov.uk/designprinciples Monday, 29 April 13

  20. User experience Monday, 29 April 13

  21. What is the absence of user experience? Monday, 29 April

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  22. User experience is your responsibility Monday, 29 April 13

  23. Better for users or GTFO Monday, 29 April 13

  24. 1START WITH USER NEEDS Monday, 29 April 13

  25. What is the user trying to achieve? Monday, 29 April

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  26. Monday, 29 April 13

  27. Monday, 29 April 13

  28. 2DO LESS Monday, 29 April 13

  29. Monday, 29 April 13

  30. “The government should only do what the government can do”

    Monday, 29 April 13
  31. Monday, 29 April 13

  32. 3DESIGN WITH DATA Monday, 29 April 13

  33. Monday, 29 April 13

  34. Monday, 29 April 13

  35. 4DO THE HARD WORK TO MAKE IT SIMPLE Monday, 29

    April 13
  36. "The quest for simplicity has to pervade every part of

    the process. It really is fundamental." - Jonathan Ive Monday, 29 April 13
  37. 5ITERATE. THEN ITERATE AGAIN Monday, 29 April 13

  38. MVP ↓ Alpha ↓ Beta ↓ Live Monday, 29 April

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  39. 6BUILD FOR INCLUSION Monday, 29 April 13

  40. User research > Academic ideals Monday, 29 April 13

  41. www.digital.cabinetoffice.gov.uk/2013/02/11/beyond-box-ticking/ Monday, 29 April 13

  42. 7UNDERSTAND CONTEXT Monday, 29 April 13

  43. Hidden waterfalls Monday, 29 April 13

  44. Design in browser Monday, 29 April 13

  45. Jekyll + Heroku = easy, sharable, prototyping Monday, 29 April

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  46. Monday, 29 April 13

  47. Monday, 29 April 13

  48. 8BUILD DIGITAL SERVICES, NOT WEBSITES Monday, 29 April 13

  49. Your site isn’t the destination Monday, 29 April 13

  50. 9BE CONSISTENT, NOT UNIFORM Monday, 29 April 13

  51. Monday, 29 April 13

  52. MAKE THINGS OPEN: IT MAKES THINGS BETTER 10 Monday, 29

    April 13
  53. Commit to better experiences Monday, 29 April 13

  54. Be part of the team Monday, 29 April 13

  55. THANKS @phae Monday, 29 April 13