MicrosoftのGenerative AIとKARTE Craftで広がる次世代の顧客体験

203.07.12 ʛ KARTE CX Conference 2023 ʛɹ ɹɹʛɹɹ© PLAID Inc.
1 MicrosoftͷGenerative AIͱ KARTE CraftͰ޿͕Δ ࣍ੈ୅ͷސ٬ମݧ

ࣗݾ঺հ 2 ஑্ ७ฏ גࣜձࣾϓϨΠυ Customer Engineer KARTEྺ7೥ ݩ෋࢜௨SE ࣾ಺Bizϝϯόʔ100ਓʹSQLݚम ݩYouTuber 1ࡀͷ່͕ՄѪ͗͢Δ twitter : @jumpei_ikegami 33

ຊ೔ͷςʔϚ 3 MicrosoftͷGenerative AIͱ KARTE CraftͰ޿͕Δ ࣍ੈ୅ͷސ٬ମݧ “Copilot” in Craft Functions 👉 ࿩͢͜ͱ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ ͜Ε·Ͱͷ KARTE ͷ ՝୊ KARTE Craft ͱ͸ʁ

4 ͸͡Ίʹ ※৽৘ใ ଟΊͰ͢ 🎉

• ػೳ֦ுʹ࢖͑ΔAPI΍hook Λ૿΍͖ͯͨ͠ • ֎෦γεςϜͱKARTEΛϦΞ ϧλΠϜ࿈ܞՄೳ • ࣮ݱͰ͖ΔιϦϡʔγϣϯ΋ ແ਺ʹ͋Δ ͜Ε·Ͱͷ KARTE ͷ ՝୊ 5 ϦΞϧλΠϜ࿈ܞͷՄೳੑ

6 ͔͠͠ ͜Ε·Ͱͷ KARTE ͷ ՝୊

• ϦΞϧλΠϜ࿈ܞͷ࣮ݱʹ͸ ސ٬͕ಠࣗʹαʔόʔΛ༻ҙ ͢Δඞཁ͕͋Δ • ϋʔυϧߴ͗ͯ͢શવ࢖ΘΕ ͳ͍... ͜Ε·Ͱͷ KARTE ͷ ՝୊ 7 ϦΞϧλΠϜ࿈ܞͷ՝୊

ຊ೔ͷςʔϚ 8 MicrosoftͷGenerative AIͱ KARTE CraftͰ޿͕Δ ࣍ੈ୅ͷސ٬ମݧ 👉 ࿩͢͜ͱ “Copilot” in Craft Functions ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ ͜Ε·Ͱͷ KARTE ͷ ՝୊ KARTE Craft ͱ͸ʁ

9 KARTE Craft ͱ͸ʁ

10 KARTE Craft KARTE ͷػೳΛ֦ு͢ΔͨΊͷ։ൃϓϥοτϑΥʔϜɻಛʹ Craft FunctionsΛར༻͢Δͱɺಠࣗ αʔόʔΛཱͯͳͯ͘΋֎෦αʔϏεͱͷϦΞϧλΠϜ࿈ܞΛ࣮ݱͰ͖Δɻ KARTE Craft ͱ͸ʁ

12 ސ٬ଆͰαʔόʔߏங͕ෆཁʹʂ KARTE Craft ͱ͸ʁ

13 Functionͷ࣮ߦλΠϛϯά ʮ઀٬αʔϏε࣮ߦ࣌ʯɺʮδϣϒϑϩʔ࣮ߦ࣌ʯɺʮνϟοτड৴࣌ʯͳͲKARTEଆτϦΨʔ΍ɺʮεέδϡʔ ϧ࣮ߦʯɺʮHTTPϦΫΤετʹΑΔىಈʯʹ΋ରԠɻ KARTE Craft ͱ͸ʁ

15 KARTEͰ࣮ݱ͍ͯͨ͠ ސ٬ମݧ΍ۀ຿ϑϩʔʹ ೚ҙͷॲཧΛࠩ͠ڬΊΔʂ KARTE Craft ͱ͸ʁ

16 [ΞΠσΞ] ఱؾ༧ใαʔϏε࿈ܞ ΞϓϦདྷ๚࣌ʹ Craft Functions Λىಈ͠ɺఱؾ༧ใαʔϏεͷ API Λ࢖ͬͯϢʔβʔॴࡏ஍ͷఱؾ৘ใΛऔಘɻͦ ΕΛ KARTE ʹ࿈ܞͯ͠ΞϓϦ಺ΞΫγϣϯͷϦΞϧλΠϜग़͠෼͚ʹར༻ɻ KARTE Craft ͱ͸ʁ

17 ͋ΒΏΔιϦϡʔγϣϯ͕ ։ൃͰ͖ͦ͏ʂ KARTE Craft ͱ͸ʁ

18 ͔͠͠ KARTE Craft ͱ͸ʁ

19 KARTEར༻ऀͷଟ͘͸Ϛʔέλʔ KARTE Craft ͱ͸ʁ

20 ϚʔέςΟϯά໨తͷࢪࡦʹ ΤϯδχΞϦιʔεΛ֬อ͢Δͷ͸೉͍͠ KARTE Craft ͱ͸ʁ

21 Craft Functionsͷ࣮૷ɺ୭͕͢Δͷʁ KARTE Craft ͱ͸ʁ

23 Craft Assistant Craft Functions ্Ͱػೳ։ൃ͢ΔσϕϩούʔΛࢧԉ͢ΔͨΊͷAIΞγελϯτɻ ཪଆͰ͸ Azure OpenAI Service ΍ Azure Cognitive Search Λར༻͍ͯ͠Δɻ “Copilot” in Craft Functions ※ݱࡏ։ൃதͷػೳͰ͢ɻఏڙ࣌͸࢓༷͕มߋʹͳΔՄೳੑ͕͋Γ·͢ɻ

Craft Assistantͷ࢖͍ํ 1. ࣮૷͍ͨ͠Functionͷ࢓༷Λೖྗ 2. ʮαϯϓϧίʔυݕࡧʯ 3. αϯϓϧίʔυDB͔Β࠷΋͍ۙ΋ ͷ͕දࣔ͞ΕΔ 4. ҙਤͱҧ͏৔߹͸ʮ࣭໰಺༰ΑΓ ࣗಈੜ੒ʯ 5. ίʔυ͕ࣗಈੜ੒͞ΕΔ 6. ίʔυΛΤσΟλʹίϐϖ 7. ίʔυʹ໰୊͕͋Δ৔߹͸ࢦఠ಺ ༰Λೖྗͯ͠ʮίʔυվળʯ 8. मਖ਼͞Εͨίʔυ͕ੜ੒͞ΕΔ 24 ࢖͍ํ ※ݱࡏ։ൃதͷػೳͰ͢ɻఏڙ࣌͸࢓༷͕มߋʹͳΔՄೳੑ͕͋Γ·͢ɻ “Copilot” in Craft Functions

25 ※ͪͳΈʹ Vector Search in Azure Cognitive Search ͸ Private Preview ͷࠒ͔Βٕज़ݕূ͍͍͍ͤͯͨͩͯ͞·ͨ͠ “Copilot” in Craft Functions

26 Craft Functions ͷ࣮૷ɺ୭͕͢Δͷʁ “Copilot” in Craft Functions

27 “Copilot” ͕ࢧԉ͠·͢ “Copilot” in Craft Functions

28 Ϣʔβʔͷ੠ Craft AssistantΛ࢖͏ PLAID Customer Engineerͷ੠ • ʮຊ֨తʹAIʹґଘͯ͠࢓ࣄ࢝͠Ίͯ· ͢ʯ • ʮݩηʔϧεͰJavaScriptॳ৺ऀͰ΋ Craft Functions Ͱ৽ιϦϡʔγϣϯΛα Ϋοͱ։ൃͰ͖·ͨ͠ʯ • … “Copilot” in Craft Functions

29 ࣮ࡍʹ PLAIDࣾ಺ͷΤϯδχΞͷ Craft ։ൃ޻਺Λେ෯ʹ࡟ݮ “Copilot” in Craft Functions

30 PLAIDࣾ಺ͷ Craft ։ൃνʔϜ͸ “Copilot” Λ࢖ͬͨମݧ޲্ͷΠϯύΫτʹ িܸΛड͚Δ “Copilot” in Craft Functions

31 ͦͯ͠ “Copilot” in Craft Functions

32 ʮ “Copilot” Λ࢖ͬͨମݧ޲্ʯΛ ͓٬༷ͷࣄۀͰ΋ʂ “Copilot” in Craft Functions

34 Craft AI Modules Craft Functions ͔Β Azure OpenAI Service ͷϞσϧΛ؆୯ʹར༻Ͱ͖ΔɻΤϯλʔϓϥΠζ Ϩϕϧ ͷηΩϡϦςΟ͕୲อ͞ΕɺηϯγςΟϒͳσʔλ΋औΓѻ͍Մೳɻ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

35 ॲཧͷྲྀΕ 1. AIϞσϧʹ౉͢ϓϩϯϓτΛ ༻ҙ͢Δ 2. ར༻͢ΔϞσϧ໊ͳͲ֤छϓ ϩύςΟ஋Λઃఆ 3. AI Modules ͷ API Λcall͠AI Ϟσϧͷճ౴Λऔಘ 4. ͦͷճ౴݁ՌΛ׆༻͢Δ Craft AI Modules ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

36 ͳͥ KARTE ͷػೳͱͯ͠ AI ModulesΛఏڙ͢Δͷ͔ʁ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

37 AI׆༻ʹ͓͍ͯ͸ɺ ΞϓϦέʔγϣϯʹͲ͏૊ΈࠐΉ͔ ͕೉͍͠ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

38 KARTE ΍ Craft ͷػೳʹ৐͔ͬΔͱʁ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

39 Ξϯέʔτͷࣗಈ෼ྨ • KARTE͔ΒWeb/Appʹࣗ༝ ೖྗΞϯέʔτΛ഑৴ • Craft AI ModulesͰ෼ྨ • ͦͷ෼ྨΛݩʹϢʔβʔʹη άϝϯτ෇༩ • ͦͷޙͷ෼ੳ΍ΞΫγϣϯͩ ࢓෼͚ʹར༻ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ Craft AI Modulesར༻ྫ

40 ΞϓϦέʔγϣϯʹඞཁͳ UI΍αʔόʔαΠυͷ࣮૷Λ KARTEʹدͤΒΕΔʂ + PLAIDͷCE΋ٕज़ࢧԉ͠·͢ʂ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

41 νϟοτͷࣗಈཁ໿ • KARTEͷ΢ΣϒνϟοτͰ ΤϯυϢʔβʔ͔Βϝοηʔ δΛड৴ • Craft AI ModulesͰཁ໿ • ν ϟ ο τ Φ ϖ Ϩ ʔ λ ʔ ʹ ʮϊʔτʯػೳͰఏࣔ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ Craft AI Modulesར༻ྫ

42 “Copilot” ʹΑΔैۀһମݧʢEXʣͷ޲্Ͱ ސ٬ʹ޲͖߹͏࣌ؒΛ૿΍͠ ސ٬ମݧʢCXʣͷ޲্΁ ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

43 ੜ੒AIͰ޿͕Δ৽ͨͳސ٬ମݧ

Craftͷ֤ػೳͷఏڙʹ͍ͭͯ • Craft Functions ◦ ͢ͰʹΦʔϓϯβఏڙத • Craft Assistant ◦ ݱࡏ։ൃதɻۙ೔தʹެ։༧ఆ • Craft AI Modules ◦ ຊ೔ே9:00ʹϓϨεϦϦʔεͱLPΛެ։ɻ΢ΣΠτϦετ΁ͷਃ੥Λड෇த 44 ৽ػೳͷఏڙʹ͍ͭͯ

PLAID Solution Blog ( solution.plaid.co.jp ) Ͱ΋ٕज़৘ใΛൃ৴தͰ͢ʂ 45 ৽ػೳͷఏڙʹ͍ͭͯ

·ͱΊ • KARTE Craft ͷొ৔ʹΑΓKARTE্ͰιϦϡʔγϣϯ։ൃ͕Ͱ͖ΔΑ͏ʹͳͬͨ • Craft Assistant ʹΑΔ with “Copilot” ͳ։ൃͰ Craft ͷ࣮૷ίετ͕ܶతʹվળʂ • ͞ΒʹCraft AI Modules Ͱސ٬ʹ޲͖߹͏ۀ຿ͷ “Copilot” Λ؆୯ʹ࣮૷Մೳʹʂ ࠓޙ΋PLAID͸Microsoftࣾͱڠྗ͠ͳ͕ΒAI׆༻ʹ͍ͭͯຊؾͰऔΓ૊ΜͰ͍͖·͢ʂ 46 ·ͱΊ

MicrosoftのGenerative AIとKARTE Craftで広がる次世代の顧客体験

MicrosoftのGenerative AIとKARTE Craftで広がる次世代の顧客体験

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