Can You Outrun the Algorithm

In 2021, Google launched 4,366 changes to search -- nearly 12 per day! That doesn't even count the impact of Machine Learning, which is literally reshaping Google search in real-time. How can you possibly keep pace with the algorithm? Join Dr. Pete to learn how to stop chasing the algorithm, see the bigger patterns, and future-proof your SEO.

Transcript

1. Can You Outrun The Algorithm?
2. peter@moz.com @dr_pete NOPE Movie ©2022 Universal Pictures
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9. peter@moz.com @dr_pete 4,369?
10. Should We Even Try?
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12. peter@moz.com @dr_pete IT ALL Starts Here
13. peter@moz.com @dr_pete Rules Change
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15. peter@moz.com @dr_pete SERPS Change
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18. peter@moz.com @dr_pete WE’RE #1!
19. What Really Matters?
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30. peter@moz.com @dr_pete https://moz.com/blog/nine-years-of-google-algorithm
31. Should We Believe Google?
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40. When Should We Panic?
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59. What Should We Do?!
60. peter@moz.com @dr_pete 1. Pay Attention
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62. peter@moz.com @dr_pete https://moz.com/google-algorithm-change
63. peter@moz.com @dr_pete 2. Play the long game
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66. peter@moz.com @dr_pete 3. Praise Skynet!
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68. peter@moz.com @dr_pete SEO?
69. There is no point in driving yourself mad trying to stop yourself going mad. You might just as well give in and save your sanity for later.” peter@moz.com @dr_pete “ —Ford Prefect
70. Any more questions? Contact: peter@moz.com peter@moz.com @dr_pete
71. Thanks peter@moz.com @dr_pete