Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Can You Outrun the Algorithm

Dr. Pete
March 16, 2023
Marketing & SEO
0
37

Can You Outrun the Algorithm

In 2021, Google launched 4,366 changes to search -- nearly 12 per day! That doesn't even count the impact of Machine Learning, which is literally reshaping Google search in real-time. How can you possibly keep pace with the algorithm? Join Dr. Pete to learn how to stop chasing the algorithm, see the bigger patterns, and future-proof your SEO.

Dr. Pete

March 16, 2023
Tweet

Other Decks in Marketing & SEO

See All in Marketing & SEO
Faites passer vos audits SEO au niveau supérieur ! SEO Camp'Us 2022
diije
PRO
1
420
継続的コミュニティマネジメントとアウトプット 〜大切にしてきたこと、成功、失敗〜/Continuous Community Management and Output ~What We Cherished, Successes, and Failures~
syoshie
1
640
SEOloger naživo: Tomáš Zahálka, Michal Binka: Co bychom v Shoptetu udělali jinak?
pavelungr
0
670
Affective Engineering
takumikato
0
170
長谷川翔一のキャリアポートフォリオ2022版
hasesho
0
170
Ecommerce SEO in 2023
wayneb77
0
410
Why SEOs should think about CRO when expanding internationally
veruska_anconitano
1
360
SalesAnalytics｜営業データ分析の基本ステップ
visiontalk25
0
700
[クラウドお遍路2022] 日本とグローバルの AWSコミュニティ支援プログラム
awsjcpm
0
270
駒谷と学ぶコミュニティ論01 With コミュカル Mitz
comucal
PRO
0
1.5k
0.6 seconds is the new slow
jonoalderson
0
230
How to Develop Successful SEO Reports #SEOKomm
aleyda
5
2.5k

Featured

See All Featured
Rebuilding a faster, lazier Slack
samanthasiow
69
7.6k
Automating Front-end Workflow
addyosmani
1351
200k
Building a Scalable Design System with Sketch
lauravandoore
451
31k
Art, The Web, and Tiny UX
lynnandtonic
284
18k
Stop Working from a Prison Cell
hatefulcrawdad
264
18k
Why Our Code Smells
bkeepers
PRO
326
55k
How New CSS Is Changing Everything About Graphic Design on the Web
jensimmons
214
12k
Web Components: a chance to create the future
zenorocha
304
41k
Ruby is Unlike a Banana
tanoku
93
9.6k
How STYLIGHT went responsive
nonsquared
89
4.2k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
182
15k
jQuery: Nuts, Bolts and Bling
dougneiner
57
6.7k

Transcript

  1. Can You Outrun
    The Algorithm?

    View Slide

  2. [email protected] @dr_pete
    NOPE Movie ©2022 Universal Pictures

    View Slide

  3. [email protected] @dr_pete

    View Slide

  4. [email protected] @dr_pete

    View Slide

  5. [email protected] @dr_pete

    View Slide

  6. [email protected] @dr_pete

    View Slide

  7. [email protected] @dr_pete

    View Slide

  8. [email protected] @dr_pete

    View Slide

  9. [email protected] @dr_pete
    4,369?

    View Slide

  10. Should We Even Try?

    View Slide

  11. [email protected] @dr_pete

    View Slide

  12. [email protected] @dr_pete
    IT ALL
    Starts Here

    View Slide

  13. [email protected] @dr_pete
    Rules
    Change

    View Slide

  14. [email protected] @dr_pete

    View Slide

  15. [email protected] @dr_pete
    SERPS
    Change

    View Slide

  16. [email protected] @dr_pete

    View Slide

  17. [email protected] @dr_pete

    View Slide

  18. [email protected] @dr_pete
    WE’RE #1!

    View Slide

  19. What Really Matters?

    View Slide

  20. [email protected] @dr_pete

    View Slide

  21. [email protected] @dr_pete

    View Slide

  22. [email protected] @dr_pete

    View Slide

  23. [email protected] @dr_pete

    View Slide

  24. [email protected] @dr_pete

    View Slide

  25. [email protected] @dr_pete

    View Slide

  26. pe[email protected] @dr_pete

    View Slide

  27. [email protected] @dr_pete

    View Slide

  28. [email protected] @dr_pete

    View Slide

  29. [email protected] @dr_pete

    View Slide

  30. [email protected] @dr_pete
    https://moz.com/blog/nine-years-of-google-algorithm

    View Slide

  31. Should We Believe Google?

    View Slide

  32. [email protected] @dr_pete

    View Slide

  33. [email protected] @dr_pete

    View Slide

  34. [email protected] @dr_pete

    View Slide

  35. [email protected] @dr_pete

    View Slide

  36. [email protected] @dr_pete

    View Slide

  37. [email protected] @dr_pete

    View Slide

  38. [email protected] @dr_pete

    View Slide

  39. [email protected] @dr_pete

    View Slide

  40. When Should We Panic?

    View Slide

  41. [email protected] @dr_pete

    View Slide

  42. [email protected] @dr_pete

    View Slide

  43. [email protected] @dr_pete

    View Slide

  44. [email protected] @dr_pete

    View Slide

  45. [email protected] @dr_pete

    View Slide

  46. [email protected] @dr_pete

    View Slide

  47. [email protected] @dr_pete

    View Slide

  48. [email protected] @dr_pete

    View Slide

  49. [email protected] @dr_pete

    View Slide

  50. [email protected] @dr_pete

    View Slide

  51. [email protected] @dr_pete

    View Slide

  52. [email protected] @dr_pete

    View Slide

  53. [email protected] @dr_pete

    View Slide

  54. [email protected] @dr_pete

    View Slide

  55. [email protected] @dr_pete

    View Slide

  56. [email protected] @dr_pete

    View Slide

  57. [email protected] @dr_pete

    View Slide

  58. [email protected] @dr_pete

    View Slide

  59. What Should We Do?!

    View Slide

  60. [email protected] @dr_pete
    1. Pay Attention

    View Slide

  61. [email protected] @dr_pete

    View Slide

  62. [email protected] @dr_pete
    https://moz.com/google-algorithm-change

    View Slide

  63. [email protected] @dr_pete
    2. Play the long game

    View Slide

  64. [email protected] @dr_pete

    View Slide

  65. [email protected] @dr_pete

    View Slide

  66. [email protected] @dr_pete
    3. Praise Skynet!

    View Slide

  67. [email protected] @dr_pete

    View Slide

  68. [email protected] @dr_pete
    SEO?

    View Slide

  69. There is no point in driving yourself
    mad trying to stop yourself going mad.
    You might just as well give in and save
    your sanity for later.”
    [email protected] @dr_pete
    “
    —Ford Prefect

    View Slide

  70. Any more questions?
    Contact: [email protected]
    [email protected] @dr_pete

    View Slide

  71. Thanks
    [email protected] @dr_pete

    View Slide