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Check-In_Document_BEFORE.pdf

Paul M
June 30, 2021
94

 Check-In_Document_BEFORE.pdf

Paul M

June 30, 2021
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Transcript

  1. STRATEGYU PROJECT – SECOND PERIOD
    REPORT & EXPLANATIONS

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  2. CAMPAIGN EXPLANATION
    In second period of project we decided to invest more budget in Google Ads
    campaigns and use Social media just for remarketing on users who visit
    Strategyu website.
    We decided to remove India from targeting (low purchase power) and include
    countries which show more search and purchase potential such as US, Canada
    and Australia.
    Those countries has higher CPC then India so we decided to target them now
    when we inverst more budget in Google Ads.
    Google Ads:
    SEARCH ads
    - we use search text ads to target users who are searching for specific solution
    on google search network.
    Using data from first period, we decided to narrow keywords targeting to go
    more specificly, not to waste budget on too broad keywords.
    DISPLAY ads
    - we used display ads for remarketing.
    -we use display ads for target users intent on web (for example – users who
    show intent of buying course)
    Social Media
    We use Facebook and Instagram as a placement to target users who are:

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  3. • Remarketing - users who interact with website but didnt make a
    purchase.
    Metrics by platforms:
    Facebook:
    • Budget invest: 462,45$
    • Impressions: 478 249
    • Clicks: 1491
    Google:
    • Budget invest: 1447,38$
    • Impress: 275 432
    • Clicks: 10.067
    Conversions metrics:
    • Course purchase – 14
    • Template purchase – 10
    • Subscribers – 3873
    GENERAL:
    Budget invest: 1909,83$
    Purchase: 14 (Course) + 10 (templates) = 24 purchase = +6.496,00$
    + 3873 subscribers

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  4. Further suggestions
    - Rise budget on Social Media and use Google Ads only for remarketing
    - With rise budget on social media we will target users who:
    o Subscribe
    o Show high intent of purchase
    o Users similar to high intent and purchase audience
    o Users 30 – 180 days back who show interests for stratergyu
    products
    - We will use best performing ads (videos and images) on social media for
    targeting segregate audience
    - Use Google Ads for remarketing (Search & Display) to target users who:
    o Visit our website and continue to search on Google Search
    network and trough the web.
    ***NOTICE
    We start our marketing at 16.3.2021.
    In this month and 14 days we get:
    24 course purchase
    18 template purchase
    +5715 subscribers
    Its too short period for bigger improvements, like we said we would need at
    least 3 months.
    But ok, we would just like to try one more month stratégy where we invest
    more in Social media.
    If is ok with you, we would like to start asap and then by the end of the May
    we will talk further.

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