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Thought Experiments for 21st Century Associatio...
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principledinnovation
September 27, 2011
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Thought Experiments for 21st Century Association Leaders (TSAE11).pdf
principledinnovation
September 27, 2011
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Transcript
http://pinnovat.es/ newideas11resources http://pinnovat.es/ jeffdskanzsite CAPTURE THESE NOW! USE A QR
CODE READER OR CAMERA
Thought Experiments for 21st Century Association Leaders Jeff De Cagna
FRSA FASAE, Chief Strategist and Founder Principled Innovation LLC
@pinnovation #newideas11
the central imperative for 21st century association leaders is to
build their organizations to thrive
what is it going to take for associations to thrive
over the next decade?
associating vs. the association
the future of associating is changing
consider the following Facebook heading to 1B users 6B+ people
on mobile devices Gen Y: digital natives Gen X: tech savvy seniors Identity/privacy issues Societal health issues
“No problem can be solved from the same level of
consciousness that created it.”
if we’re going to build associations to thrive, we need
new mental models
a mental model is a deeply-held thought process we construct
about how something works in the real world
we can question the assumptions on which we base our
mental models through thought experiments
three thought experiments
“There is no such thing as a failed experiment, only
experiments with unexpected outcomes.” --Buckminster Fuller
this is an opportunity to do some serious thinking about
challenging questions
resolve tensions and uncertainties in ways that create maximum difficulty
for your association
focus on what you can imagine, not what you know
three thought experiments
how will we lead our organizations when our stakeholders stop
responding to surveys?
which is more important to your association’s future success: building
membership or creating radical new value?
if you could choose your association’s next failure, what would
it be?
if we’re going to build associations to thrive, we need
new mental models
build to thrive
institutional vs. platform thinking
intimacy drives value creation
design for the loss of control
“what if we…”
“Imagination is more important than knowledge.”
jeff
[email protected]
www.principledinnovationblog.com www.facebook.com/principledinnovation www.linkedin.com/in/principledinnovation www.facebook.com/jeff329 Twitter: @pinnovation