maybe it’s not hopeless Wow, what is happening Help! Too many customers! We are all going to be rich! We are doomed! What went wrong? Growth Time & Effort
STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC Primary Responsibility Find product-market fit with an audience Typical PMM Profile for Stage Marketing generalist (may not have a PMM title)
STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC Primary Responsibility Find product-market fit with an audience Test distribution channels to reach target customers Typical PMM Profile for Stage Marketing generalist (may not have a PMM title) Marketing generalist with channel experience
STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC Primary Responsibility Find product-market fit with an audience Test distribution channels to reach target customers Scale GTM to grow market share Typical PMM Profile for Stage Marketing generalist (may not have a PMM title) Marketing generalist with channel experience Experience with space or core audience
STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC Primary Responsibility Find product-market fit with an audience Test distribution channels to reach target customers Scale GTM to grow market share Go deeper & expand into new markets Typical PMM Profile for Stage Marketing generalist (may not have a PMM title) Marketing generalist with channel experience Experience with space or core audience Deep understanding of market dynamics, vertical needs or new audiences
MID STAGE LATE STAGE & PUBLIC Little specialization across the entire marketing team Product marketing wears many hats Brand & Content development Sales enablement & training International and new markets Analyst relations
Little specialization across the entire marketing team Product marketing wears many hats Brand & Content development Scaling sales International and new markets Analyst relations Market intelligence / competitive Verticals and solutions Investor relations Research capabilities Marketing operations Pricing and forecasting sophistication Specialization of Product Marketing related activities
on LinkedIn SEED STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC PMM Staffing Few, if any, marketers A few marketers, perhaps one or two PMMs Example Companies & PMM-to-PM Ratio • Bolt (1 : 3) • Clearbit (2 : 3) • Front (2 : 4)
on LinkedIn SEED STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC PMM Staffing Few, if any, marketers A few marketers, perhaps one or two PMMs Small teams, ratios vary widely based on GTM approach Example Companies & PMM-to-PM Ratio • Bolt (1 : 3) • Clearbit (2 : 3) • Front (2 : 4) • Nextdoor (2 : 5) • Lookout (3 : 7) • Flexport (3 : 12) • Blend (5 : 13) • Confluent (6 : 18)
on LinkedIn SEED STAGE EARLY STAGE MID STAGE LATE STAGE & PUBLIC PMM Staffing Few, if any, marketers A few marketers, perhaps one or two PMMs Small teams, ratios vary widely based on GTM approach Generally see a ratio of 2:1 to 3:1 of product managers to product marketers Varies based on business model and GTM Example Companies & PMM-to-PM Ratio • Bolt (1 : 3) • Clearbit (2 : 3) • Front (2 : 4) • Nextdoor (2 : 5) • Lookout (3 : 7) • Flexport (3 : 12) • Blend (5 : 13) • Confluent (6 : 18) • Slack (12 : 27) • Snap (12 : 42) • Mailchimp (14 : 32) • Box (21 : 36) • LinkedIn (174 : 419) • Adobe (236 : 517) • Salesforce (343 : 317)