「サービス開発におけるデザインの取り組み方」
αʔϏε։ൃʹ͓͚ΔσβΠϯͷऔΓΈํHiroaki WAKATSUKI @puzzeljp2017/01/21 @ Ebisu the Garden Room.Cookpad TechConf 2017
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$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ"HFOEBw ࣗݾհw ߘ։ൃ෦ͰऔΓΜͩ͜ͱw ՁݕূͷͨΊͷϓϩτλΠϐϯάw ϓϩμΫτ։ൃͱվળw 9DPEFͷσβΠϯௐw ·ͱΊ2
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 3ࣗݾհ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQए݄ܒ૱ )JSPBLJ8","546,*!QV[[FMKQ৽ଔσβΠφʔ J04ΞϓϦɾߘ෦ͷσβΠϯw 5FDI$POG৽ଔͷαΠτͷ੍࡞w தֶੜͷࠒ͔Β8FCαΠτ࡞ɻw झຯɺະ։෧ͷΧηοτςʔϓΛूΊΔ͜ͱʮΧηοτςʔϓίϨΫλʔʯͰݕࡧʂ4ࣗݾհ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQࣗݾհ݄ೖࣾϢʔβʔϑΝʔετਪਐࣨଐ ΞϧόΠτ5
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQࣗݾհ݄ೖࣾϢʔβʔϑΝʔετਪਐࣨଐ ΞϧόΠτ݄৽ଔͱͯࣾ͠һʹ6
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQࣗݾհ݄ೖࣾϢʔβʔϑΝʔετਪਐࣨଐ ΞϧόΠτ݄৽ଔͱͯࣾ͠һʹ݄ߘ։ൃ෦ଐ7
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 8σβΠφʔͷࣄʺը໘σβΠϯຊͷ͓
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 9ΫοΫύου৽ଔߘ։ൃ෦ଐ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQϨγϐΛॻ͘ը໘ͷվળ৽ػೳͷ։ൃΫοΫύου৽ଔߘ։ൃ෦ଐ10
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ։ൃϑϩʔ11ߘ։ൃ෦શһͰϒϨετ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ։ൃϑϩʔ12ߘ։ൃ෦શһͰϒϨετ,1*ʹج͍ͮͯΔ͔Βͳ͍͔Λδϟοδ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ։ൃϑϩʔ13ߘ։ൃ෦શһͰϒϨετ,1*ʹج͍ͮͯΔ͔Βͳ͍͔ΛδϟοδΞαΠϯ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ։ൃϑϩʔ14ߘ։ൃ෦શһͰϒϨετ,1*ʹج͍ͮͯΔ͔Βͳ͍͔ΛδϟοδΞαΠϯ༷ܾఆ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ։ൃϑϩʔ15ߘ։ൃ෦શһͰϒϨετ,1*ʹج͍ͮͯΔ͔Βͳ͍͔ΛδϟοδΞαΠϯ༷ܾఆϓϩτλΠϐϯάɾσβΠϯ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ։ൃϑϩʔ16ߘ։ൃ෦શһͰϒϨετ,1*ʹج͍ͮͯΔ͔Βͳ͍͔ΛδϟοδΞαΠϯ༷ܾఆϓϩτλΠϐϯάɾσβΠϯ࣮
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 17ߘ։ൃ෦ՁݕূͷͨΊͷϓϩτλΠϐϯά
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 18ՁݕূͷͨΊͷϓϩτλΠϐϯάߘ։ൃ෦NEW!ʮϨγϐΛۙʹײ͡Δʯ͜ͱ͕Ͱ͖Δʮ৽͍͠Ϩγϐʯͱͷग़ձ͍ͷ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 19ߘ։ൃ෦ՁݕূͷͨΊͷϓϩτλΠϐϯά
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 20࣮ࡍͷϨγϐσʔλΛͬͨ͜ͱͰw ಈ͖ͷΠϝʔδ͕ͭ͘͜ͱw ։ൃͷίετͳͲ͕໌֬ʹw εϐʔυײ͋Δ։ൃ͕Մೳʹ J04൛ΫοΫύουͷʮΈΜͳͷߘʯλϒ͔Β͑Δߘ։ൃ෦NEW!ՁݕূͷͨΊͷϓϩτλΠϐϯά͔Βͷֶͼ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 21ߘ։ൃ෦ϓϩμΫτ։ൃͱվળࢪࡦ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 22w ڞ༗ൣғΛ༑ਓՈʹݶఆͯ͠ϨγϐΛڞ༗Ͱ͖ΔΑ͏ʹ w ࠓ·ͰɺʮΫοΫύουʹެ։ʯ͔ʮԼॻ͖อଘʯͷͭͷঢ়ଶ͔͠ͳ͔ͬͨݶఆެ։Ϩγϐߘը໘ ڞ༗͞ΕͨϨγϐը໘ߘ։ൃ෦ݶఆެ։ػೳϓϩμΫτ։ൃݶఆެ։ͷߘJ04ΞϓϦͷΈ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 23ߘ։ൃ෦ݶఆެ։ػೳར༻γʔϯϝϞͷ༷ͳެ։͢Δ΄Ͳ͡Όͳ͍ ϨγϐΛۙͳਓʹڭ͍͑ͨ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 24ݶఆެ։ػೳվળࢪࡦw ݱঢ়Ѳw ఆྔௐࠪʢϩάͳͲʣw ఆੑௐࠪʢϢʔβʔΠϯλϏϡʔʣ ߘ։ൃ෦
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 25ݶఆެ։ػೳվળࢪࡦw ݱঢ়Ѳw ఆྔௐࠪʢϩάͳͲʣw ఆੑௐࠪʢϢʔβʔΠϯλϏϡʔʣ w Ϣʔβʔೝ֦େw ΞϓϦ͓Βͤw ϝʔϧ৴w հϖʔδͷ࡞ߘ։ൃ෦
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 26ݶఆެ։ػೳ͔ΒͷֶͼΤϯδχΞͱίϛϡχέʔγϣϯΛऔΓ ඞཁͳ෦͚ͩσβΠϯΛ੍࡞͢Δ͜ͱͰ ࣌ؒॖΛߦ͑ͨσβΠφʔඞཁͳσβΠϯͲ͜Ͱ͔͢σβΠφʔ༻ҙ͠·͢ΤϯδχΞ͜͜ͷσβΠϯͱૉࡐ͕΄͍͠Ͱ͢
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 27ݶఆެ։ػೳ͔ΒͷֶͼվળࢪࡦఆྔతʹஅͤͣఆੑతͳҙݟΛऔΓೖΕΔ͜ͱͰɺ ࣍ͷΞΫγϣϯ͕໌֬ʹͳΓɺޮՌ͕ग़ͨ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 28ߘ։ൃ෦9DPEFͰσβΠϯௐ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 299DPEFͰσβΠϯௐw ΤϯδχΞͷۤखͳ࡞ۀͷݮw σβΠϯௐͷίϛϡχέʔγϣϯʹ͔͚Δ࣌ؒͷॖత
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 309DPEFͰσβΠϯௐͷྲྀΕ1 2 3 4 5࠷ॳʹ 4UPSZCPBSEͷ આ໌Λฉ͘ࢼ͠ʹ )FMMP8PSME ͯ͠ΈΔ࣮ࡍʹ4UPSZCPBSEͷมߋΛߦ͏13Λग़ͯ͠ ϨϏϡʔͯ͠Β͏-(5.
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 319DPEFͰσβΠϯௐؾΛ͚ͭͨ͜ͱίʔυॻ͔ͳ͍ɻ ˠมͳίʔυΛॻ͍ͯ͠·͏ͱ͔͑ͬͯΤϯδχΞ͕ϨϏϡʔ͢Δͷେมʹͳͬͯ͠·͏ͨΊ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 32˔ΤϯδχΞͷεέδϡʔϧʹ༨༟͕Ͱ͖Δ˔ࣗͰσβΠϯௐ͕Ͱ͖Δ9DPEFͰσβΠϯௐ͔Βͷֶͼ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 33·ͱΊ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 34·ͱΊՁݕূͷͨΊͷϓϩτλΠϐϯάϓϩμΫτ։ൃͱվળࢪࡦ9DPEFͰσβΠϯௐσβΠφʔͷࣄʺը໘ͷσβΠϯ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 35σβΠφʔͷࣄʹ ྉཧ͢Δਓͷʮָ͍͠ʂʯΛٕज़Ͱ࣮ݱ͍ͯ͘͜͠ͱ·ͱΊՁݕূͷͨΊͷϓϩτλΠϐϯάϓϩμΫτ։ൃͱվળࢪࡦ9DPEFͰσβΠϯௐ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 36͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ