What to Write in a Creative Brief for a Logo Designer

Often designers become confused when they are given insufficient information about a company and asked to make a logo design. This results in a botched up design and unsatisfied clients. Some rules to follow about making a proper creative brief is given in the document!

Transcript

1. What To Write in a Creative Brief For a Logo Designer The first step a company takes when asking a designer to make its logo designs is to give a brief explanation of its company. This is called a creative brief and through it, a designer can gauge what kind of company is designing for and what type of logo will be appropriate for it. Below are a few important things that should be given considerable attention when compiling a creative brief. Company Name: Many new entrepreneurs expect the designer to revise the name of their company for them. They see companies with creative names and believe that a designer can help them create a better name for the company. However that is not the purpose of a logo design service. The entrepreneur should do the research on the name himself, see which name is most suited for the company, add whatever hyphens, dashes and dots he want to include in the name and then send the finalized company’s name to the designer. Company Information: Many entrepreneurs think that a logo designer need not know about their company; all they should know is the name and the industry which the company belongs to, however that is not correct; in order to make a logo design that best portrays the company’s image, a designer needs to know about the company’s purpose, its core competencies, its customer and demographics and anything else that he thinks is essential to create a logo design. Company’s History: If it is an existing company and simply needs a logo revamp, or an existing company which is looking to diversify its processes, an entrepreneur should also include the company’s history in the creative brief. A logo designer should take a look at its past logos and determine whether he wants to go in the same direction or take a different route to creating the company’s logo. Company’s Logo Style: An entrepreneur should write down whether he expects its logo to be a wordmark, symbol or a combination of both. If he is not sure which will be best for his company, he should give the logo designer an idea about the kind of logos he like by attaching a few sample illustrations. Seeing those can help the designer determine what type of logo styles the entrepreneur likes and can go a long way in helping him decide the logo design. Company Colors: An entrepreneur should also write down the colors of the organization, if any has been decided upon. The colors of Pepsi are red and blue; if its logo designer had designed a logo with green and pink colors, it would have completely missed the point and can confuse the customer into believing they are dealing with some other company. Company Objects: A designer must also be clear about what type of objects he wants to portray as his logo. Logo icons can be of two types: representational and abstract. A representational logo can be a thing, animal, person or any identifiable object that is related to the company. An abstract logo can be geometrical shapes, lines, swooshes or splatters that can
2. be used to represent the company. An entrepreneur should have a discussion with his logo designer to make him understand exactly the kind of icon he desires. The best logos are the ones that give you the essence of the business and are memorable and timeless. Giving a detailed creative brief to logo or website design companies can help an entrepreneur achieve this.