Digital agency roles for Creatives & Coders

A talk that gives guys & girls starting out in the industry a flavour of the diversity of directions their careers in digital could take. Plus an insight into how creatives are involved in winning pitches and delivering projects.

Transcript

10. ux consultant Desktop research Analytics & data Competitor analysis Persona generation
11. creative director Creative direction Strategic vision High level concepts Client presentation
12. head of innovation Cultural insight Emerging tech Pushing ideas Client presentation
13. Account director Bus dev manager Support manager also:
15. ux strategist Stakeholder interviews End user engagement Persona development Card sorting & test IA
16. senior designer Participatory design Team leadership Client collaboration
17. senior developer Technology stack Functional spec Requirements
18. content strategist Content audit Tone of voice Messaging Copywriting
19. Account executive also: Search manager Infrastructure manager
21. ux practitioner Interactive prototypes Audience testing Define user journeys
22. interface designer Interaction layer Input considerations Engagement
23. visual designer Brand guidelines Style tiles Page concepts Component design
24. front end developer HTML & CSS JavaScript Responsive & adaptive
25. accessibility designer AAA compliance RNID WCAG Assistive technology
26. web editor Migration planning Web guidelines Content population
27. web engineer Environment set up Base build Work flow streams
28. lead developer Bespoke functionality APIs & 3rd party tools Engagement
29. Account team also: Search team Project manager Training manager
31. quality assurance Test script creation Browser testing Device testing
32. Bug tracking Deployment Handover BAU support
33. creative director Campaigns Road map Next phases
34. head of innovation Brainstorming Ongoing ideas Hack projects