Taking content rich websites mobile

Presentation given at in the Mobile World theatre at Internet World 2012 at Earls Court, London

Transcript

1. Taking content rich websites mobile. Damian Proctor Redweb
2. Taking content rich websites mobile. Damian Proctor Redweb
3. Taking content rich websites mobile. Damian Proctor Redweb
4. Taking content rich websites mobile. Damian Proctor Redweb
5. mobile website
7. Mobile is fragmented and its not getting any better.
8. Mobile changes quickly and it is hard to predict.
9. Mobile devices get replaced faster than PCs.
10. People use any platform to do anything.
11. Read reviews Compare prices Compare product info Search store inventory Look for discounts Contact a retailer 70% 61% 61% 53% 46% 42% 77% 63% 65% 31% 49% 34% 67% 79% 60% 53% 73% 35% Source: Google & Ipsos Digital connections study - Life of the mobile/PC user (January 2012)
12. Support all activities on all devices.
14. By making sites context aware. Responsive web design
15. 320px 768px 1024px 1680px
16. Mobile is fragmented and its not getting any better. 960px 960px 90 per 1440p Fixed Flu
18. 1 2 3 4
19. How does this work for content rich websites?
20. Focus on your content.
21. Create once publish everywhere
22. Get your content management system right
23. Easier and quicker to build.
24. Go where your users are.
25. Consider a mobile first approach.
26. Have an immediate need?
27. What does this mean in practice?
28. Your digital experience is critical
29. Talk to your key stakeholders and your core users.
30. Plan for all types of testing.
31. Don’t just wireframe it, build a prototype.
32. Consistent visual vocabulary.
33. Continuous review Build Build Build Design Design Design
34. Identify your breakpoints.
35. T E T O Test Early, Test Often.
36. It doesn’t have to be all or nothing.
37. What does the future look like?
38. Fickle, fast paced and fragmented.
39. Thank you Damian Proctor @randomapricot