Test

Test

Transcript

1. WE ARE RAPP An Introduction to Our Financial Services Research and Experience prepared by: Rockford Hunt VP of Business Development (310) 993-7625 Dec 2016
2. A TRUSTED PARTNER 2 WITH RELATED EXPERIENCE IN FINANCE AND PAYMENT SERVICES FINANCIAL SERVICES To Iconic Brands
3. FINANCIAL INDUSTRY DISRUPTION DRIVERS AND DIRECT MARKETING TRENDS 3
4. 4 THERE IS A POPULATION TSUNAMI APPROACHING 361,000 Babies are born in the world each day DIGITAL NATIVES FLUENT ON 5 SCREENS
5. TECHNOLOGY HAS REDEFINED HOW WE SHOP, HOW WE TRAVEL, EVEN HOW WE DATE 73% would rather handle their financial services needs with Google, Amazon, Apple, PayPal or Square than with their own nationwide bank http://www.forbes.com/sites/shamahyder/2015/02/25/millennials-and-money-how-banks-are-missing-the-mark/#674a05ab788a According to eMarketer’s latest U.S. mobile phone banking usage forecast, 74% of U.S. adult millennial Internet users will bank digitally via any device, vs. 59.4% of baby boomer Internet users 84% of affluent millennials turn to social networks for reviews of financial products provided by current customers, vs. 38% of affluent Gen Xers We Expect The Same for Banking 5
6. 6 SHIFTING DEMOGRAPHICS & BEHAVIORS THE RISE OF FINTECH INTERRUPTIVE MODELS ARE BEING CHALLENGED GREATER EXPECTATIONS MORE CHOICES MORE CONTROL THREE MACRO TRENDS DISRUPTING THE CATEGORY
7. 
8. “Silicon Valley is coming…they all want to eat our lunch, I mean every single one of them, and they’re going to try.” 
9. 
10. 
11. 
12. 
13. BE RELEVANT IN THE MOMENT: ADDITIVE VS. INTERRUPTIVE Our Financial Services Clients “WINNING WITH CONTENT” 13
14. ▪ Bank of America wanted a fresh and efficient approach to the LenderOffice weekly newsletter ▪ The newsletter primarily consisted of generalized news articles and engagement was low ▪ RAPP created a flexible, data-driven content solution based upon mortgage loan officer and real estate agent input reports, delivered via dynamic templates Exponential increase in site traffic 739% Repeat traffic increased 583% 14 CREATIVE USES OF DATA TO ADD VALUE
15. 15 Organically transitioning customers from content consumption to product exploration 52% HIGH-VALUE TASK CONVERSION Organizing Content by Themes Content, when organized correctly, can be a great driver for lead generation and purchase. For Hewlett-Packard Enterprise, RAPP developed a way to make their products and solutions more relevant to customers by building a content strategy that tracked key trends in the industry, and laddered content up to those trends. INCREASING HIGH-VALUE ENGAGEMENTS Dynamic Content Hubs
16. ▪ Citibank noticed large number of conversations happening online between women about their careers ▪ LinkedIn was the platform for these conversations, but there wasn’t a way to unite them ▪ Connect now consists of over 400,000 members, and Citibank has a platform to deliver paid social product advertising to a captive audience DON’T BUILD COMMUNITIES, BUILD EMBASSIES 16
17. 1 7 THANK YOU