Analytics

An Intro to a few key concepts

Transcript

1. Analytics
2. • CEO & Co-Founder PureMetrics • X-Product & MoEngage • Co-organizer @ Blrdroid • Twitter : @ravivyas84 • Email: ravi@puremetrics.io • Medium: medium.com/ravivyas • WWW: ravivyas.com About Me
3. • CEO & Co-Founder PureMetrics • VP Product & MoEngage • Co-organizer @ Blrdroid • Twitter : @ravivyas84 • Email: rravi@puremetrics.io • Medium: medium.com/ravivyas • WWW: Ravivyas.com About Me
4. What is analytics?
5. r t
6. r t Analytics is the discovery and communication of meaningful patterns in data
7. What is Analytics Trying to Figure out: • What is working • What is not working • Who are your users • What are they doing
8. Agenda Concepts • Churn • Funnels • Cohorts Metrics • Vanity Metrics • Counter Metrics • Counter Dimensions Principles • Simpson's Law • Goodhart's Law • Pareto’s Principle
9. Churn
10. 70-80 % of the users Abandon the App in 1 to 3 days
12. Funnels
13. Cohorts
14. Cohorts
15. Vanity Metrics
16. Vanity Metrics
17. Counter Metrics For each success metric, come up with a good counter metric that would convince you that you’re not simply plugging one hole with another. — Julie Zhuo
18. Counter Metrics • Acquisitions • Activation • Single Sessions
19. Counter Dimensions
20. Goodhart's law 
 "When a measure becomes a target, it ceases to be a good measure."
21. Goodhart's law 
 "When a measure becomes a target, it ceases to be a good measure."
22. Simpsons Paradox A trend that appears in different groups of data but disappears or reverses when these groups are combined
23. Simpsons Paradox
24. Pareto’s Principle The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
25. Pareto’s Principle Average Email Campaign Stats of MailChimp Customers by Industry
26. Pareto’s Principle Also - 90:9:1 Rule - 10% Downloads Ratings Hotstar 50000000 1000000 2% Amazon 10000000 1000000 10% Flipkart 50000000 2430000 4.86% Paytm 10000000 1600000 16% Snapdeal 10000000 1100000 11% Ola 10000000 480000 4.8% ShopClues 10000000 257000 2.57% Wynk 10000000 348000 3.48% Myntra 10000000 550000 5.5%
27. ravi@puremetrics.io www.puremetrics.io