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Ravi Vyas
October 15, 2016
Technology
2
150
Analytics
An Intro to a few key concepts
Ravi Vyas
October 15, 2016
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Transcript
Analytics
• CEO & Co-Founder PureMetrics • X-Product & MoEngage •
Co-organizer @ Blrdroid • Twitter : @ravivyas84 • Email:
[email protected]
• Medium: medium.com/ravivyas • WWW: ravivyas.com About Me
• CEO & Co-Founder PureMetrics • VP Product & MoEngage
• Co-organizer @ Blrdroid • Twitter : @ravivyas84 • Email:
[email protected]
• Medium: medium.com/ravivyas • WWW: Ravivyas.com About Me
What is analytics?
r t
r t Analytics is the discovery and communication of meaningful
patterns in data
What is Analytics Trying to Figure out: • What is
working • What is not working • Who are your users • What are they doing
Agenda Concepts • Churn • Funnels • Cohorts Metrics •
Vanity Metrics • Counter Metrics • Counter Dimensions Principles • Simpson's Law • Goodhart's Law • Pareto’s Principle
Churn
70-80 % of the users Abandon the App in 1
to 3 days
None
Funnels
Cohorts
Cohorts
Vanity Metrics
Vanity Metrics
Counter Metrics For each success metric, come up with a
good counter metric that would convince you that you’re not simply plugging one hole with another. — Julie Zhuo
Counter Metrics • Acquisitions • Activation • Single Sessions
Counter Dimensions
Goodhart's law "When a measure becomes a target, it
ceases to be a good measure."
Goodhart's law "When a measure becomes a target, it
ceases to be a good measure."
Simpsons Paradox A trend that appears in different groups of
data but disappears or reverses when these groups are combined
Simpsons Paradox
Pareto’s Principle The Pareto principle (also known as the 80/20
rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
Pareto’s Principle Average Email Campaign Stats of MailChimp Customers by
Industry
Pareto’s Principle Also - 90:9:1 Rule - 10% Downloads Ratings
Hotstar 50000000 1000000 2% Amazon 10000000 1000000 10% Flipkart 50000000 2430000 4.86% Paytm 10000000 1600000 16% Snapdeal 10000000 1100000 11% Ola 10000000 480000 4.8% ShopClues 10000000 257000 2.57% Wynk 10000000 348000 3.48% Myntra 10000000 550000 5.5%
[email protected]
www.puremetrics.io