Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Analytics
Search
Ravi Vyas
October 15, 2016
Technology
2
140
Analytics
An Intro to a few key concepts
Ravi Vyas
October 15, 2016
Tweet
Share
Other Decks in Technology
See All in Technology
APIファースト、そしてTime To First Call削減への道筋
nagix
1
110
Road to Single Activity
yurihondo
2
240
Oracle Base Database Service 技術詳細
oracle4engineer
PRO
5
46k
watsonx.ai Dojo 環境準備について
oniak3ibm
PRO
0
360
あなたの知らないiOS開発の世界
recruitengineers
PRO
3
190
なにもしてないのにNew Relicのデータ転送量が増えていたときに確認したこと
tk3fftk
2
230
タイミーのレコメンドにおける ABテストの運用
ozeshun
1
220
フロントエンド開発事例① LINEギフト
lycorptech_jp
PRO
0
110
Analytics-Backed App Widget Development - Served with Jetpack Glance
miyabigouji
0
640
開発者の定量・定性データを組み合わせて開発者体験を把握するための取り組み
ham0215
1
180
eBPFのこれまでとこれから
yutarohayakawa
10
3.3k
グイグイ系QAマネージャーの仕事
sadonosake
0
400
Featured
See All Featured
Designing for Performance
lara
604
68k
Fontdeck: Realign not Redesign
paulrobertlloyd
80
5.1k
Producing Creativity
orderedlist
PRO
340
39k
It's Worth the Effort
3n
182
27k
How GitHub Uses GitHub to Build GitHub
holman
472
290k
The Mythical Team-Month
searls
218
43k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
26
1.9k
A designer walks into a library…
pauljervisheath
201
24k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
363
22k
Automating Front-end Workflow
addyosmani
1365
200k
The Brand Is Dead. Long Live the Brand.
mthomps
53
38k
Infographics Made Easy
chrislema
239
18k
Transcript
Analytics
• CEO & Co-Founder PureMetrics • X-Product & MoEngage •
Co-organizer @ Blrdroid • Twitter : @ravivyas84 • Email:
[email protected]
• Medium: medium.com/ravivyas • WWW: ravivyas.com About Me
• CEO & Co-Founder PureMetrics • VP Product & MoEngage
• Co-organizer @ Blrdroid • Twitter : @ravivyas84 • Email:
[email protected]
• Medium: medium.com/ravivyas • WWW: Ravivyas.com About Me
What is analytics?
r t
r t Analytics is the discovery and communication of meaningful
patterns in data
What is Analytics Trying to Figure out: • What is
working • What is not working • Who are your users • What are they doing
Agenda Concepts • Churn • Funnels • Cohorts Metrics •
Vanity Metrics • Counter Metrics • Counter Dimensions Principles • Simpson's Law • Goodhart's Law • Pareto’s Principle
Churn
70-80 % of the users Abandon the App in 1
to 3 days
None
Funnels
Cohorts
Cohorts
Vanity Metrics
Vanity Metrics
Counter Metrics For each success metric, come up with a
good counter metric that would convince you that you’re not simply plugging one hole with another. — Julie Zhuo
Counter Metrics • Acquisitions • Activation • Single Sessions
Counter Dimensions
Goodhart's law "When a measure becomes a target, it
ceases to be a good measure."
Goodhart's law "When a measure becomes a target, it
ceases to be a good measure."
Simpsons Paradox A trend that appears in different groups of
data but disappears or reverses when these groups are combined
Simpsons Paradox
Pareto’s Principle The Pareto principle (also known as the 80/20
rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.
Pareto’s Principle Average Email Campaign Stats of MailChimp Customers by
Industry
Pareto’s Principle Also - 90:9:1 Rule - 10% Downloads Ratings
Hotstar 50000000 1000000 2% Amazon 10000000 1000000 10% Flipkart 50000000 2430000 4.86% Paytm 10000000 1600000 16% Snapdeal 10000000 1100000 11% Ola 10000000 480000 4.8% ShopClues 10000000 257000 2.57% Wynk 10000000 348000 3.48% Myntra 10000000 550000 5.5%
[email protected]
www.puremetrics.io