Business Model Generation

The Ruby language powers some of the most successful startups on the web. Products by 37signals, Groupon, Shopify, GitHub, and Twitter are among the best known. Of course, Ruby isn't the sole reason for the success of these ventures. Each is based on a sound business model.

This talk features an overview of Business Model Generation, one methodology for creating a business model that works. Ray Hightower delivered this presentation at the Lean Startup Machine Conference in Chicago, IL in January 2012.

Transcript

2. @RayHightower http://wisdomgroup.com
4. Why? Canvas & SWOT Examples Q & A
5. Why?
6. 26 Letters Model, View, Controller Business Model Canvas
7. Business Model Canvas Shared Language =
8. It's painful, expensive, time-consuming, stressful and ultimately pointless to work overtime to preserve your dying business model. ~Seth Godin Jan 18, 2012
9. Blank Canvas
10. Value Propositions
11. Customer Segments
12. Key Partnerships
13. Cost Structure
14. Revenue Streams
15. Key Activities/Resources
16. Customer Relationships & Channels
17. Uncertainty Clarity/Focus Damien Newman, Designer Central, Inc. Design Attitude A B
18. Strengths Weaknesses Opportunities Threats
19. Kodak
20. Kodak
21. Kodak Partnerships Nikon Canon Value Props Snapshots Pro Photos Revenue Film Chemicals
22. Crisp Fuzzy Expensive Cheap Digital vs. Kodak
23. Crisp Fuzzy Expensive Cheap Digital vs. Kodak
24. Crisp Fuzzy Expensive Cheap Digital vs. Kodak Today 1990s
25. iBooks Author vs. Publishers?
26. Lots of Content Zero Content Expensive Cheap iBooks vs. Publishers
27. Lots of Content Zero Content Expensive Cheap iBooks vs. Publishers Publishers are Partners
28. When Your Back is Against the Wall...
29. debrouillard System D ~Robert Neuwirth Wired Magazine Jan2012
30. Video Games
31. Sony & Microsoft Subsidized Consoles
32. Video Game Industry Customer Segments Avid Gamers Value Props Entertainment
33. Video Game Industry Customer Segments Avid Gamers Casual Gamers Value Props Entertainment Exercise
34. Video Game Industry Customer Segments Avid Gamers Casual Gamers Value Props Entertainment Exercise Opportunity
35. Nintendo Wii Subsidized Consoles
36. LEGO: 50%
37. Obstacles
38. Obstacles Belief that models must control every detail.
39. Obstacles Organizational antibodies.
40. Obstacles Fear Uncertainty Greed
41. Opportunities Bioinformatics Pharmcogenomics
42. Business Model Canvas Shared Language =
44. Build a canvas. Build a team. Get started.
45. All planning must eventually degenerate into work. ~Peter Drucker
46. Q & A @RayHightower http://wisdomgroup.com