This is a cross post from Juan's previously shared talk, you can view that here https://speakerdeck.com/juandg/app-indexing-blurring-the-lines-between-your-website-and-app.
You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).
Don’t you wish there was a way to send those users back to your app instead?
Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.