Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Ruthia He: Identifying Innovative Product Opportunities

1fa9cb8c7997c8c4d3d251fb5e41f749?s=47 Realm
March 01, 2017

Ruthia He: Identifying Innovative Product Opportunities

Video: https://www.youtube.com/watch?v=aG3yuu0_fXw

Speaker: Ruthia He is a Product Designer at Facebook in Menlo Park, California. She led the design of a range of Facebook creative products including Quick Camera and Slideshow. She also worked on Facebook’s R&D lab, Building 8, and a bunch of standalone apps including Messenger and Moments.

Abstract: Innovation is hard, but not mysterious. The session will be focused on how to identify opportunities to create innovative products, from the perspective of design.
At the end of the session, attendees will be able to more masterfully:
1. Identify and evaluate a product opportunity
2. Conduct a design sprint effectively
3. Collaborate with a team from diverse background

1fa9cb8c7997c8c4d3d251fb5e41f749?s=128

Realm

March 01, 2017
Tweet

Transcript

  1. Bridging Design & Technology, Identify Innovative Product Opportunity Ruthia He

  2. 1 Identify Opportunity for Innovation

  3. Innovation is obvious All design is re-design

  4. Focus on people’s problem

  5. 2 Approach the Opportunity

  6. What you need A.Constraint product goals, technology, creativity, and user

    experience…
  7. B.Diversity https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf

  8. C.Time to explore “Brainstorm 10, 20, 50 solutions for the

    problem before getting into the mindset of picking a ‘winner’. The first 5 ideas will be the obvious ones. Creativity happens when you start to explore the 11th, 20th, or 50th idea.” https://medium.com/the-year-of-the-looking-glass/building- products-91aa93bea4bb#.csyigad96
  9. Design Sprint https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf

  10. Preparation Plan & Goal https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf

  11. Define User Journey Design Principle The First Tweet http://www.lettingpeoplein.com/airbnb-open-part-3- hospitality-beyond-hotel/

  12. Define User Journey Design Principle The First Tweet

  13. Diverge Crazy 8s in 5 min 1 big idea in

    5 min 1 storyboard in 5 min https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf
  14. Converge Zen voting Position Map

  15. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle,

    Flinto Collaborative Prototyping Sketch
  16. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle,

    Flinto Collaborative Prototyping moon
  17. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle,

    Flinto Collaborative Prototyping
  18. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle,

    Flinto Collaborative Prototyping
  19. User Testing Summary https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf

  20. Pitfalls

  21. 1 Leverage technologies that are too early/new

  22. 95% Rule Example Frames

  23. Example (Concept)

  24. Example (Concept)

  25. Example Moments face recognition

  26. 2 Feature overload

  27. Example Slideshow Entrypoint

  28. Example Slideshow Entrypoint

  29. To do for designers Keep an eye on latest trends

    in tech. Don’t be afraid to talk with engineers. Learn some coding skills. Start from “Inspect” on Chrome.
  30. To do for engs Keep an eye on latest trends

    on design&product. Pay attention to design details : https://twitter.com/littlebigdetail Be prepared - “The last 10% it takes to launch something takes as much energy as the first 90%.” Don’t hold back to ask designers questions - designers love it!
  31. Q & A