Ruthia He: Identifying Innovative Product Opportunities

Video: https://www.youtube.com/watch?v=aG3yuu0_fXw

Speaker: Ruthia He is a Product Designer at Facebook in Menlo Park, California. She led the design of a range of Facebook creative products including Quick Camera and Slideshow. She also worked on Facebook’s R&D lab, Building 8, and a bunch of standalone apps including Messenger and Moments.

Abstract: Innovation is hard, but not mysterious. The session will be focused on how to identify opportunities to create innovative products, from the perspective of design.
At the end of the session, attendees will be able to more masterfully:
1. Identify and evaluate a product opportunity
2. Conduct a design sprint effectively
3. Collaborate with a team from diverse background

Transcript

1. Bridging Design & Technology, Identify Innovative Product Opportunity Ruthia He
2. 1 Identify Opportunity for Innovation
3. Innovation is obvious All design is re-design
4. Focus on people’s problem
5. 2 Approach the Opportunity
6. What you need A.Constraint product goals, technology, creativity, and user experience…
7. B.Diversity https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf
8. C.Time to explore “Brainstorm 10, 20, 50 solutions for the problem before getting into the mindset of picking a ‘winner’. The first 5 ideas will be the obvious ones. Creativity happens when you start to explore the 11th, 20th, or 50th idea.” https://medium.com/the-year-of-the-looking-glass/building- products-91aa93bea4bb#.csyigad96
9. Design Sprint https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf
10. Preparation Plan & Goal https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf
11. Define User Journey Design Principle The First Tweet http://www.lettingpeoplein.com/airbnb-open-part-3- hospitality-beyond-hotel/
12. Define User Journey Design Principle The First Tweet
13. Diverge Crazy 8s in 5 min 1 big idea in 5 min 1 storyboard in 5 min https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf
14. Converge Zen voting Position Map
15. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle, Flinto Collaborative Prototyping Sketch
16. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle, Flinto Collaborative Prototyping moon
17. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle, Flinto Collaborative Prototyping
18. Prototyping Static Mock Wireframes, Sketch Animated Prototype Keynote, Origami, Principle, Flinto Collaborative Prototyping
19. User Testing Summary https://developers.google.com/design-sprint/downloads/ DesignSprintMethods.pdf
20. Pitfalls
21. 1 Leverage technologies that are too early/new
22. 95% Rule Example Frames
23. Example (Concept)
24. Example (Concept)
25. Example Moments face recognition
26. 2 Feature overload
27. Example Slideshow Entrypoint
28. Example Slideshow Entrypoint
29. To do for designers Keep an eye on latest trends in tech. Don’t be afraid to talk with engineers. Learn some coding skills. Start from “Inspect” on Chrome.
30. To do for engs Keep an eye on latest trends on design&product. Pay attention to design details : https://twitter.com/littlebigdetail Be prepared - “The last 10% it takes to launch something takes as much energy as the first 90%.” Don’t hold back to ask designers questions - designers love it!
31. Q & A