regandavis.com ACQUISITION how do people fi nd you and (eventually) turn into customers? how good is their fi rst customer experience? ACTIVATION (Credit:Melanie Blake via Medium)
regandavis.com User/Logo retention: % of new users who are still active 3-6 mo. later
L7/L30 retention: Number of days that users are active per week/month RETENTION REFERRAL Invite rate: % of new users who sent at least one invite in the fi rst X days
Invite conversion: % of received invites that sign-up in the next X days
Virality factor: % of new users who have come from an invite (Credit:Melanie Blake via Medium)
regandavis.com We hypothesize that showing Quick Rebook to guest users will help customers [see the value of an account] and increase [account signup X%*] • Quick Rebook Click-through Rate (from home screen)
• Account sign-up rate METRIC BET (HYPOTHESIS) (*Note: numbers are obfuscated.) Quick Rebook
“Experiment with multiple solutions. When one of those experiments is a failure, you're not starting from scratch again.” —Shannon Rashedi, Sr. PM, Mobile regandavis.com
regandavis
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