regandavis.com ACQUISITION how do people fi nd you and (eventually) turn into customers? how good is their fi rst customer experience? ACTIVATION (Credit:Melanie Blake via Medium)
regandavis.com User/Logo retention: % of new users who are still active 3-6 mo. later
L7/L30 retention: Number of days that users are active per week/month RETENTION REFERRAL Invite rate: % of new users who sent at least one invite in the fi rst X days
Invite conversion: % of received invites that sign-up in the next X days
Virality factor: % of new users who have come from an invite (Credit:Melanie Blake via Medium)
regandavis.com Users can’t run a quick search for a frequent destination.
Improve conversion rate and create a personalized app experience. We hypothesize that Saved Addresses will help customers [search more quickly] and increase [conversion 50%*] • Search Landing Conv. Rate
• Adoption Rate (from home screen) PROBLEM OPPORTUNITY METRIC HYPOTHESIS (*Note: numbers are obfuscated.) saved places
regandavis
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