A Day in the Life of a Product Manager

Interested in a role in Product Management? This talk will cover the day to day responsibilities of a Product Manager role at a high-growth startup, SpotHero, as well as what traits make a successful PM.

Transcript

1. a day* in the life of
   a product manager
   regan davis
   *more like a month-ish
   

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2. regan davis
   product leader from chicago, il
   HISTORY
   Sr. Director of Product @ SpotHero
   Teacher @ 1871
   Advisor @ Topstep
   regandavis.com
   VP of Product @ Jellyvision
   VP of Product @ info.com
   

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3. solve the last
   quarter mile
   of your
   journey.
   

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5. curiosity
   empathy
   storytelling
   juggling.
   &
   regandavis.com
   

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6. meet Shannon.
   regandavis.com
   Shannon Rashedi
   Sr. Product Manager, Mobile
   

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7. curiosity
   monday
   

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9. account holders
   1. higher conversion rates
   2. more frequent customers
   3. better customer service
   

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10. regandavis.com
    what,
    not why
    analytics tell you
    

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11. empathy
    tuesday
    

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12. (credit: Design Thinking, British Design Council) regandavis.com
    Opportunities Solutions
    double diamond
    

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13. talk to people
    

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14. regandavis.com
    

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15. regandavis.com
    

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16. regandavis.com
    make your user
    successful
    • What is the heart of this idea?
    • How does the user derive value from this idea?
    • What is the smallest piece of work we can do to
    capture that value?
    (credit: Teresa Torres — "How you Build Matters", Product Talk)
    

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17. what makes our
    user successful?
    “And it kind of remembers my
    history. So I know I can just
    book very easily from there.”
    

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18. wednesday
    storytelling
    

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19. regandavis.com
    explain yourself
    

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20. regandavis.com
    “Double down on the core of
    what makes your product great.”
    —Emmet Shear, Co-Founder of Twitch
    

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21. regandavis.com
    • faster, easier customer service
    • quicker booking
    • personalization & convenience
    The key to better experiences
    for our app users is to
    remember them.
    

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22. (credit: Design Thinking, British Design Council) regandavis.com
    Opportunities Solutions
    what could we try?
    

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23. regandavis.com
    ten
    ideas.
    3 experiments.
    

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24. thursday
    juggling
    

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25. (credit: Design Thinking, British Design Council) regandavis.com
    Problems Solutions
    let’s code something
    

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26. regandavis.com
    “The only difference between
    screwing around and science is
    writing down your results.“
    — Adam Savage, Mythbusters
    

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27. regandavis.com
    

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28. regandavis.com
    

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29. regandavis.com
    time to
    launch
    

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30. friday
    curiosity
    

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31. regandavis.com
    so did it work?
    

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32. “Experiment with multiple
    solutions. When one of those
    experiments is a failure, you're
    not starting from scratch again.”
    —Shannon Rashedi, Sr. PM, Mobile
    regandavis.com
    

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33. rinse and repeat
    

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34. curiosity
    empathy
    storytelling
    juggling.
    &
    regandavis.com
    

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35. put the user at the heart of your ideas
    use analytics to measure if your guess was right
    keep learning — talk to your users often
    focus on who
    measure what
    ask why
    regandavis.com
    

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36. FAILURE SUCCESS
    regandavis.com
    

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37. regandavis.com
    “genius” actual genius
    

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38. thanks.
    

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