A Day in the Life of a Product Manager

Interested in a role in Product Management? This talk will cover the day to day responsibilities of a Product Manager role at a high-growth startup, SpotHero, as well as what traits make a successful PM.

Transcript

1. a day* in the life of a product manager regan davis *more like a month-ish
2. regan davis product leader from chicago, il HISTORY Sr. Director of Product @ SpotHero Teacher @ 1871 Advisor @ Topstep regandavis.com VP of Product @ Jellyvision VP of Product @ info.com
3. solve the last quarter mile of your journey.
5. curiosity empathy storytelling juggling. & regandavis.com
6. meet Shannon. regandavis.com Shannon Rashedi Sr. Product Manager, Mobile
7. curiosity monday
9. account holders 1. higher conversion rates 2. more frequent customers 3. better customer service
10. regandavis.com what, not why analytics tell you
11. empathy tuesday
12. (credit: Design Thinking, British Design Council) regandavis.com Opportunities Solutions double diamond
13. talk to people
14. regandavis.com
15. regandavis.com
16. regandavis.com make your user successful • What is the heart of this idea? • How does the user derive value from this idea? • What is the smallest piece of work we can do to capture that value? (credit: Teresa Torres — "How you Build Matters", Product Talk)
17. what makes our user successful? “And it kind of remembers my history. So I know I can just book very easily from there.”
18. wednesday storytelling
19. regandavis.com explain yourself
20. regandavis.com “Double down on the core of what makes your product great.” —Emmet Shear, Co-Founder of Twitch
21. regandavis.com • faster, easier customer service • quicker booking • personalization & convenience The key to better experiences for our app users is to remember them.
22. (credit: Design Thinking, British Design Council) regandavis.com Opportunities Solutions what could we try?
23. regandavis.com ten ideas. 3 experiments.
24. thursday juggling
25. (credit: Design Thinking, British Design Council) regandavis.com Problems Solutions let’s code something
26. regandavis.com “The only difference between screwing around and science is writing down your results.“ — Adam Savage, Mythbusters
27. regandavis.com
28. regandavis.com
29. regandavis.com time to launch
30. friday curiosity
31. regandavis.com so did it work?
32. “Experiment with multiple solutions. When one of those experiments is a failure, you're not starting from scratch again.” —Shannon Rashedi, Sr. PM, Mobile regandavis.com
33. rinse and repeat
34. curiosity empathy storytelling juggling. & regandavis.com
35. put the user at the heart of your ideas use analytics to measure if your guess was right keep learning — talk to your users often focus on who measure what ask why regandavis.com
36. FAILURE SUCCESS regandavis.com
37. regandavis.com “genius” actual genius
38. thanks.