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A Day in the Life of a Product Manager

Regan Davis
November 09, 2021

A Day in the Life of a Product Manager

Interested in a role in Product Management? This talk will cover the day to day responsibilities of a Product Manager role at a high-growth startup, SpotHero, as well as what traits make a successful PM.

Regan Davis

November 09, 2021
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Transcript

  1. a day* in the life of
    a product manager
    regan davis
    *more like a month-ish

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  2. regan davis
    product leader from chicago, il
    HISTORY
    Sr. Director of Product @ SpotHero
    Teacher @ 1871
    Advisor @ Topstep
    regandavis.com
    VP of Product @ Jellyvision
    VP of Product @ info.com

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  3. solve the last
    quarter mile
    of your
    journey.

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  5. curiosity
    empathy
    storytelling
    juggling.
    &
    regandavis.com

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  6. meet Shannon.
    regandavis.com
    Shannon Rashedi
    Sr. Product Manager, Mobile

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  7. curiosity
    monday

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  9. account holders
    1. higher conversion rates
    2. more frequent customers
    3. better customer service

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  10. regandavis.com
    what,
    not why
    analytics tell you

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  11. empathy
    tuesday

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  12. (credit: Design Thinking, British Design Council) regandavis.com
    Opportunities Solutions
    double diamond

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  13. talk to people

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  14. regandavis.com

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  15. regandavis.com

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  16. regandavis.com
    make your user
    successful
    • What is the heart of this idea?
    • How does the user derive value from this idea?
    • What is the smallest piece of work we can do to
    capture that value?
    (credit: Teresa Torres — "How you Build Matters", Product Talk)

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  17. what makes our
    user successful?
    “And it kind of remembers my
    history. So I know I can just
    book very easily from there.”

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  18. wednesday
    storytelling

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  19. regandavis.com
    explain yourself

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  20. regandavis.com
    “Double down on the core of
    what makes your product great.”
    —Emmet Shear, Co-Founder of Twitch

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  21. regandavis.com
    • faster, easier customer service
    • quicker booking
    • personalization & convenience
    The key to better experiences
    for our app users is to
    remember them.

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  22. (credit: Design Thinking, British Design Council) regandavis.com
    Opportunities Solutions
    what could we try?

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  23. regandavis.com
    ten
    ideas.
    3 experiments.

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  24. thursday
    juggling

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  25. (credit: Design Thinking, British Design Council) regandavis.com
    Problems Solutions
    let’s code something

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  26. regandavis.com
    “The only difference between
    screwing around and science is
    writing down your results.“
    — Adam Savage, Mythbusters

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  27. regandavis.com

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  28. regandavis.com

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  29. regandavis.com
    time to
    launch

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  30. friday
    curiosity

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  31. regandavis.com
    so did it work?

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  32. “Experiment with multiple
    solutions. When one of those
    experiments is a failure, you're
    not starting from scratch again.”
    —Shannon Rashedi, Sr. PM, Mobile
    regandavis.com

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  33. rinse and repeat

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  34. curiosity
    empathy
    storytelling
    juggling.
    &
    regandavis.com

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  35. put the user at the heart of your ideas
    use analytics to measure if your guess was right
    keep learning — talk to your users often
    focus on who
    measure what
    ask why
    regandavis.com

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  36. FAILURE SUCCESS
    regandavis.com

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  37. regandavis.com
    “genius” actual genius

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  38. thanks.

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