Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Metrics: Building Products that are Made to Measure

Metrics: Building Products that are Made to Measure

Do you know if your product is "working"? Are you aware of the gaps in your users' experience to take your product to the next level?

In this workshop on metrics, we'll cover:
- Common startup terms such as 'pirate metrics', 'conversion funnel' and what being 'data driven' actually means in your business
- How to take a user journey and create analytics events to track the user through each step of your product
- Actively identify strategies to test and how to document your hypothesis and improve your product

This workshop is to help startup founders who are in flight building their first product.

Regan Davis

June 30, 2021

More Decks by Regan Davis

Other Decks in Business


  1. regan davis regandavis.com M E T R I C S

    creating products that are made to measure
  2. regan davis product leader from chicago, il HISTORY Director of

    Product @ SpotHero Advisor @ Topstep VP of Product @ Jellyvision VP of Product @ info.com regandavis.com
  3. regandavis.com ACQUISITION how do people find you and (eventually) turn

    into customers? how good is their first customer experience? ACTIVATION (Credit:Melanie Blake via Medium)
  4. regandavis.com User/Logo retention: % of new users who are still

    active 3-6 mo. later L7/L30 retention: Number of days that users are active per week/month RETENTION REFERRAL Invite rate: % of new users who sent at least one invite in the first X days Invite conversion: % of received invites that sign-up in the next X days Virality factor: % of new users who have come from an invite (Credit:Melanie Blake via Medium)
  5. regandavis.com start with What’s the main goal of your user?

    Look Book Park compare parking options reserve and pre-pay for parking show up at garage to guaranteed spot
  6. regandavis.com next What are the paths they take to get

    there? • capture an event for each step in each path • create a funnel from the steps that are common
  7. regandavis.com track Events and Properties • Screen • Trigger •

    Action (Event) • Extra info (Properties) • Description
  8. regandavis.com “The only difference between screwing around and science is

    writing down your results.“ — Adam Savage, Mythbusters
  9. regandavis.com Users can’t run a quick search for a frequent

    destination. Improve conversion rate and create a personalized app experience. We hypothesize that Saved Addresses will help customers [search more quickly] and increase [conversion 50%*] • Search Landing Conv. Rate • Adoption Rate (from home screen) PROBLEM OPPORTUNITY METRIC HYPOTHESIS (*Note: numbers are obfuscated.) saved places