Deep Dive: MVP Development

What is an MVP? How can I make the right choices of what features to build?

In this interactive workshop, we'll cover:
* what you're trying to accomplish when building an MVP
* how to test your riskiest assumption
* three different types of MVP approaches
* how to create user stories for working with developers
* user story mapping, a technique for breaking down and prioritizing your features

Transcript

1. mvp development regan davis BUILD | deep dive #1 PYROS
2. regan davis product leader from chicago, il BACKGROUND Sr. Director of Product @ SpotHero EIR @ 1871 Advisor @ Topstep regandavis.com VP of Product @ Jellyvision VP of Product @ info.com
3. regandavis.com what is an MVP? your fi nal product fully formed trying to make tons of $ yet (minimum viable product) NOT
4. (credit: Lean Startup) regandavis.com
5. riskiest assumption (credit: Ash Maura, Running Lean) regandavis.com test your
6. biz model risks your customer and problem are aligned your problem represents a monetizable pain you have a path (or can build one) to customers regandavis.com (credit: Ash Maura, Running Lean) target market revenue stream channels
7. product risks regandavis.com (credit: Marty Cagan, Inspired) valuable usable feasible viable my solution is
8. is the most expensive way to test your idea. regandavis.com building production-quality software
9. regandavis.com learn & iterate (credit: ”The Founder” movie clip) our goal is to
10. types of mvp regandavis.com
11. regandavis.com concierge
12. regandavis.com concierge mvp • service / consulting in lieu of a product • requires no coding, just manual effort
13. brian fritton CEO & Founder, Havoc Shield BACKGROUND CEO & Founder @ Havoc Shield VP of Engineering @ Civis Analytics CTO @ Patch of Land regandavis.com
14. ”red team in a box” value proposition regandavis.com target market revenue stream channels for small businesses
15. regandavis.com 0 responses
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17. regandavis.com ”My assumption was… “…that these companies had more security in place than they actually did.”
18. ”red team in a box” regandavis.com target market revenue stream channels original value proposition
19. regandavis.com ”Brian, I don’t even know what the top 5 most impactful things I should do are.” ”I really just want to answer these security questionnaires to get this deal closed.”
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21. ”turbotax for cybersecurity” new value proposition regandavis.com target market revenue stream channels for startups & small businesses
22. regandavis.com wizard of oz
23. regandavis.com wizard of oz mvp • gives an impression of a fully functioning system • requires simpli fi ed website, minimal product investment
24. nick swinmurn founder, Zappos regandavis.com people will buy shoes online” riskiest assumption: ”
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26. regandavis.com piecemeal
27. regandavis.com piecemeal mvp • use off-the-shelf solutions • piggyback on existing functionality
28. patrick erichsen 1871 member; founder, Offie regandavis.com people prioritize rental homes for remote office space” riskiest assumption: ”
29. regandavis.com approach • DON’T jump to source rental homes • piggyback on Airbnb’s existing inventory • Build a Chrome extension as MVP
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31. choosing what to build regandavis.com
32. Diagram courtesy of Jussi Pasanen, with acknowledgements to Aarron Walter, Ben Tollady, Ben Rowe, Lexi Thorn and Senthil Kugalur. regandavis.com
33. regandavis.com impact/effort customer value time to build ”low hanging fruit” (return on investment)
34. regandavis.com “If you use [low hanging fruit] to prioritize what to build next, you’ll end up with a product full of easy solutions.” —Teresa Torres, Product Talk
35. regandavis.com make your user successful • What is the heart of this idea? • How does the user derive value from this idea? • What is the smallest piece of work we can do to capture that value? (credit: Teresa Torres — "How you Build Matters", Product Talk)
36. regandavis.com “Double down on the core of what makes your product great.” —Emmet Shear, Co-Founder of Twitch
37. (credit: Brandon Chu — ”Ruthless Prioritization”) regandavis.com
38. user stories regandavis.com
39. regandavis.com user stories description of a software feature from the perspective of an end user. As a ______, I want to ______ so that _____
40. regandavis.com what’s in a user story? Summary (as a ___, I want to ___…) acceptance criteria mockups (usually)
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42. regandavis.com As a heavy internet user, I want to see internet speeds (so that I can fi nd a rental to support my job.) • toggle Wi fi in Airbnb’s search • display wi fi speed if available (text search) • leave blank if not speci fi ed Acceptance Critera
43. regandavis.com As a full-time remote worker, I want to understand of fi ce conditions (so that I be comfortable working a full day.) • display workspace details (text) • leave blank if not speci fi ed Acceptance Critera
44. regandavis.com As a remote worker, I want to see wi fi reliability (so that I be reliably connect a full day.) • search reviews for ‘wi fi ’ • list them out Acceptance Critera • semantically score wi fi reviews for easy comparison
45. regandavis.com user story mapping • A technique to visually break down user stories into prioritized paths for delivering your MVP
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47. let’s try it regandavis.com
48. recap regandavis.com
49. riskiest assumption (credit: Ash Maura, Running Lean) regandavis.com test your
50. regandavis.com concierge types of mvp wizard of oz piecemeal
51. Diagram courtesy of Jussi Pasanen, with acknowledgements to Aarron Walter, Ben Tollady, Ben Rowe, Lexi Thorn and Senthil Kugalur. regandavis.com
52. regandavis.com user stories description of a software feature from the perspective of an end user. As a ______, I want to ______ so that _____
53. regandavis.com user story mapping • A technique to visually break down user stories into prioritized paths for delivering your MVP
54. regandavis.com assignment: 1. Complete a draft of the user story map for your product. 2. Write 3 user stories for your top priority development phase. Next week, you’ll share with each other in breakouts.
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57. questions? NEXT STEPS regandavis.com/speaker regandavis.com/feedback @regan on slack regandavis.com download feedback contact