Deep Dive: MVP Development

What is an MVP? How can I make the right choices of what features to build?

In this interactive workshop, we'll cover:
* what you're trying to accomplish when building an MVP
* how to test your riskiest assumption
* three different types of MVP approaches
* how to create user stories for working with developers
* user story mapping, a technique for breaking down and prioritizing your features

Transcript

1. mvp development
   
   
   regan davis
   BUILD | deep dive #1
   PYROS
   
   
   

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2. regan davis
   product leader from chicago, il
   BACKGROUND
   Sr. Director of Product @ SpotHero
   
   
   EIR @ 1871
   
   
   Advisor @ Topstep
   
   
   regandavis.com
   VP of Product @ Jellyvision
   
   
   VP of Product @ info.com
   

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3. regandavis.com
   what is an MVP?
   your
   fi
   nal product
   
   
   fully formed
   
   
   trying to make tons of $ yet
   (minimum viable product)
   NOT
   

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4. (credit: Lean Startup) regandavis.com
   

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5. riskiest assumption
   
   
   (credit: Ash Maura, Running Lean) regandavis.com
   test your
   

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6. biz model risks
   your customer and problem are aligned
   
   
   your problem represents a monetizable pain
   
   
   you have a path (or can build one) to customers
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   (credit: Ash Maura, Running Lean)
   target market
   
   
   revenue stream
   
   
   channels
   

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7. product risks
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   (credit: Marty Cagan, Inspired)
   valuable
   
   
   usable
   
   
   feasible
   
   
   viable
   my solution is
   

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8. is the most expensive
   way to test your idea.
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   building production-quality software
   

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9. regandavis.com
   learn & iterate
   (credit: ”The Founder” movie clip)
   our goal is to
   

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10. types of mvp
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11. regandavis.com
    concierge
    

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12. regandavis.com
    concierge mvp
    • service / consulting in lieu of a product
    
    
    • requires no coding, just manual effort
    

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13. brian fritton
    CEO & Founder, Havoc Shield
    BACKGROUND
    CEO & Founder @ Havoc Shield
    
    
    VP of Engineering @ Civis Analytics
    
    
    CTO @ Patch of Land
    
    
    regandavis.com
    

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14. ”red team
    
    
    in a box”
    value proposition
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    target market
    
    
    revenue stream
    
    
    channels
    for small businesses
    
    
    

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15. regandavis.com
    0
    responses
    

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16. regandavis.com
    

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17. regandavis.com
    ”My assumption was…
    “…that these companies had more
    security in place than they actually did.”
    

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18. ”red team
    
    
    in a box”
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    target market
    
    
    revenue stream
    
    
    channels
    original value proposition
    

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19. regandavis.com
    ”Brian, I don’t even know what
    the top 5 most impactful
    things I should do are.”
    ”I really just want to answer
    these security questionnaires
    to get this deal closed.”
    

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20. regandavis.com
    

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21. ”turbotax for
    cybersecurity”
    new value proposition
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    target market
    
    
    revenue stream
    
    
    channels
    for startups & small businesses
    
    
    

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22. regandavis.com
    wizard of oz
    

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23. regandavis.com
    wizard of oz mvp
    • gives an impression of a fully functioning system
    
    
    • requires simpli
    fi
    ed website, minimal product
    investment
    

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24. nick swinmurn
    founder, Zappos
    regandavis.com
    people will buy
    shoes online”
    riskiest assumption:
    ”
    

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25. regandavis.com
    

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26. regandavis.com
    piecemeal
    

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27. regandavis.com
    piecemeal mvp
    • use off-the-shelf solutions
    
    
    • piggyback on existing functionality
    

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28. patrick erichsen
    1871 member; founder, Offie
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    people prioritize
    rental homes for
    remote office space”
    riskiest assumption:
    ”
    

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29. regandavis.com
    approach
    • DON’T jump to source rental homes
    
    
    • piggyback on Airbnb’s existing inventory
    
    
    • Build a Chrome extension as MVP
    

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30. regandavis.com
    

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31. choosing what to
    build
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32. Diagram courtesy of Jussi Pasanen, with acknowledgements to Aarron Walter, Ben Tollady, Ben Rowe, Lexi Thorn and Senthil Kugalur.
    regandavis.com
    

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33. regandavis.com
    impact/effort
    customer value
    
    
    time to build
    ”low hanging fruit”
    (return on investment)
    

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34. regandavis.com
    “If you use [low hanging fruit] to
    prioritize what to build next,
    you’ll end up with a product full
    of easy solutions.”
    —Teresa Torres, Product Talk
    

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35. regandavis.com
    make your user
    successful
    • What is the heart of this idea?
    
    
    • How does the user derive value from this idea?
    
    
    • What is the smallest piece of work we can do to
    capture that value?
    (credit: Teresa Torres — "How you Build Matters", Product Talk)
    

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36. regandavis.com
    “Double down on the core of
    what makes your product great.”
    —Emmet Shear, Co-Founder of Twitch
    

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37. (credit: Brandon Chu — ”Ruthless Prioritization”) regandavis.com
    

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38. user stories
    
    
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39. regandavis.com
    user stories
    description of a software feature from
    the perspective of an end user.
    As a ______, I want to ______ so that _____
    

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40. regandavis.com
    what’s in a user
    story?
    Summary (as a ___, I want to ___…)
    
    
    acceptance criteria
    
    
    mockups (usually)
    

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41. regandavis.com
    

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42. regandavis.com
    As a heavy internet user,
    
    
    I want to see internet speeds
    
    
    (so that I can
    fi
    nd a rental to support my job.)
    • toggle Wi
    fi
    in Airbnb’s search
    
    
    • display wi
    fi
    speed if available
    (text search)
    
    
    • leave blank if not speci
    fi
    ed
    Acceptance Critera
    

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43. regandavis.com
    As a full-time remote worker,
    
    
    I want to understand of
    fi
    ce conditions
    
    
    (so that I be comfortable working a full day.)
    • display workspace details
    (text)
    
    
    • leave blank if not speci
    fi
    ed
    Acceptance Critera
    

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44. regandavis.com
    As a remote worker,
    
    
    I want to see wi
    fi
    reliability
    
    
    (so that I be reliably connect a full day.)
    • search reviews for ‘wi
    fi
    ’
    
    
    • list them out
    Acceptance Critera
    • semantically score wi
    fi
    reviews for easy comparison
    

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45. regandavis.com
    user story
    mapping
    • A technique to visually break down user stories
    into prioritized paths for delivering your MVP
    

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46. regandavis.com
    

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47. let’s try it
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48. recap
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49. riskiest assumption
    
    
    (credit: Ash Maura, Running Lean) regandavis.com
    test your
    

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50. regandavis.com
    concierge
    types of mvp
    wizard of oz
    piecemeal
    

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51. Diagram courtesy of Jussi Pasanen, with acknowledgements to Aarron Walter, Ben Tollady, Ben Rowe, Lexi Thorn and Senthil Kugalur.
    regandavis.com
    

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52. regandavis.com
    user stories
    description of a software feature from
    the perspective of an end user.
    As a ______, I want to ______ so that _____
    

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53. regandavis.com
    user story
    mapping
    • A technique to visually break down user stories
    into prioritized paths for delivering your MVP
    

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54. regandavis.com
    assignment:
    1. Complete a draft of the user story map for your
    product.
    
    
    2. Write 3 user stories for your top priority
    development phase.
    
    
    Next week, you’ll share with each other in breakouts.
    

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55. regandavis.com
    

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56. regandavis.com
    

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57. questions?
    NEXT STEPS
    regandavis.com/speaker
    
    
    regandavis.com/feedback
    
    
    @regan on slack
    regandavis.com
    download
    
    
    feedback
    
    
    contact
    

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