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Case Studies: Leveraging Green-e® Marketplace for Certifying Green Energy Claims, Featuring Bank of America & Bigelow Tea

Case Studies: Leveraging Green-e® Marketplace for Certifying Green Energy Claims, Featuring Bank of America & Bigelow Tea

How do you reach over 200 million Americans eager to support businesses that use clean energy? With the Green-e certification logo, recognized by 1 in 3 US adults, businesses can let their customers know they are supporting a clean energy leader.

This free webinar will give an introduction to Green-e® Marketplace, a program to verify and certify renewable energy purchases and climate commitments, as well as provide effective promotional tools companies can leverage to market those purchases.

Hear from two current participants, Bank of America and Bigelow Tea, as they share their renewable energy sourcing strategy and experience participating in the program, including:

• Why their companies choose to go green with clean energy
• Their renewable energy sourcing strategy
• Why they choose to become Green-e certified
• The benefits of Green-e certification, including differentiation, risk reduction and promotional tools/support

Speakers
• Bob Hendrick, VP Corporate Responsibility, Bigelow Tea
• Beth Wytiaz, SVP, Global Environmental Operations Manager, Bank of America
• Michelle McGinty, Program Outreach Manager, Center for Resource Solutions

Center for Resource Solutions
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July 14, 2020
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  1. CASE STUDIES
    LEVERAGING GREEN-E®
    MARKETPLACE FOR CERTIFYING
    GREEN ENERGY CLAIMS
    MICHELLE MCGINTY
    PROGRAM OUTREACH MANAGER
    CENTER FOR RESOURCE SOLUTIONS
    BOB HENDRICK
    VP Corporate Responsibility
    BIGELOW TEA
    BETH WYTIAZ
    SVP, GLOBAL ENVIRONMENTAL OPERATIONS MANAGER
    BANK OF AMERICA

    View Slide

  2. AGENDA
    PAGE
    2
    © 2020 Center for Resource Solutions. All rights reserved.
    • Introduction to CRS
    • Introduction to Voluntary Renewable Energy and Carbon Offsets
    • About Green-e® Certification
    • Case Studies with Guest Speakers:
    • Bob Hendrick, VP Corporate Responsibility, Bigelow Tea
    • Beth Wytiaz, SVP, Global Environmental Operations Manager, Bank of
    America

    View Slide

  3. PAGE
    3
    Nongovernmental Organization
    (NGO) creating policy and market
    solutions to advance sustainable
    energy since 1997.
    • Expert Assistance
    • Renewable energy and climate policy
    • Renewable Energy Markets annual conference
    • Green-e® certification for suppliers and users of
    renewable energy and carbon offsets in the
    voluntary market
    Center for
    Resource Solutions
    © 2020 Center for Resource Solutions. All rights reserved.

    View Slide

  4. Introduction
    VOLUNTARY RENEWABLE
    ENERGY AND CARBON OFFSETS
    PAGE
    4
    © 2020 Center for Resource Solutions. All rights reserved.

    View Slide

  5. Renewable
    Energy
    Certificates
    (RECs)
    PAGE
    5
    © 2019 Center for Resource Solutions. All rights reserved.
    1 MWh
    REC
    Electricity
    Grid
    Tracking System
    Generator
    1 REC represents the
    renewable attributes of 1
    MWh of renewable energy
    generation

    View Slide

  6. It is important to retain RECs for all
    procurement methods to make RE claims
    PAGE
    6
    © 2020 Center for Resource Solutions. All rights reserved.
    Self Generation
    (Lease and Own Generation)
    Onsite self-generation
    or lease
    Offsite self-generation
    or lease
    Direct Purchasing
    (Purchase from a Generator)
    Onsite PPA
    Offsite physical PPA
    Virtual PPA
    Direct attribute-only
    purchase
    Retail Purchasing
    (Purchase from a Supplier or Utility)
    Utility green pricing
    Direct access tariff
    Community renewables
    Competitive green power
    Unbundled certificates

    View Slide

  7. Carbon Offsets
    PAGE
    7
    © 2020 Center for Resource Solutions. All rights reserved.
    A carbon offset is a certificate representing the reduction of one metric
    ton (2,205 lbs) of carbon dioxide (or equivalent) emissions
    • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    Project Types Examples
    Renewable Energy
    Energy Efficiency
    Methane Capture
    Industrial Process Emissions Reduction
    Forestry and Agriculture

    View Slide

  8. Green-e®
    Certification
    PAGE
    8
    © 2020 Center for Resource Solutions. All rights reserved.

    View Slide

  9. Green-e® Citations and Endorsements
    PAGE
    9
    © 2020 Center for Resource Solutions. All rights reserved.

    View Slide

  10. Consumer protection for
    voluntary renewable
    energy and carbon offset
    products
    • Third-party Audit of Sales and
    Supply
    • Ensures no double
    counting or claiming
    • Marketing Materials Audit
    • Ensures clear consumer
    disclosures
    • Independent Governance
    Board
    Green-e® Energy Certification
    PAGE
    10
    © 2019 Center for Resource Solutions. All rights reserved.
    Green-e® Energy Certified Retail Sales by Product Type (MWh)

    View Slide

  11. PAGE
    11
    © 2020 Center for Resource Solutions. All rights reserved.
    Self Generation
    (Lease and Own Generation)
    Onsite self-generation
    or lease
    Offsite self-generation
    or lease
    Direct Purchasing
    (Purchase from a Generator)
    Onsite PPA
    Offsite physical PPA
    Virtual PPA
    Direct attribute-only
    purchase
    Retail Purchasing
    (Purchase from a Supplier or Utility)
    Utility green pricing
    Direct access tariff
    Community renewables
    Competitive green power
    Unbundled certificates
    Green-e® Direct

    View Slide

  12. • 15-year “New Date”
    • Must be surplus to regulation
    • No double counting, selling or claiming
    • GHG reduction benefits must be included
    • State-specific requirements and restrictions
    • Vintage requirements
    Supply Must Meet the Green-e® Energy Standard
    PAGE
    12
    © 2020 Center for Resource Solutions. All rights reserved.
    6 MONTHS 12 MONTHS 3 MONTHS

    View Slide

  13. Green-e® Climate Certification
    for Carbon Offsets
    PAGE
    13
    © 2020 Center for Resource Solutions. All rights reserved.
    No retail oversight leaves room for:
    • Bad Actors (“Boiler rooms”)
    • Deception and Fraud
    • Double Selling and Mistakes
    Project-level certification
    standards
    Green-e® retail certification
    standard minimizes these risks
    and sets quality standards for
    project-level certification
    Risks
    Benefits

    View Slide

  14. Find Retail Sourcing Options
    PAGE
    14
    © 2020 Center for Resource Solutions. All rights reserved.
    www.green-e.org/buy www.buycleanenergy.org

    View Slide

  15. Green-e® Marketplace for Certifying Claims
    PAGE
    15
    © 2020 Center for Resource Solutions. All rights reserved.
    Products Locations Companies
    Carbon Offset Claims Coming Soon!

    View Slide

  16. Also Certify Events and Printed Materials
    PAGE
    16
    © 2020 Center for Resource Solutions. All rights reserved.

    View Slide

  17. PAGE
    17
    © 2020 Center for Resource Solutions. All rights reserved.

    View Slide

  18. Benefits of Certification
    PAGE
    18
    © 2020 Center for Resource Solutions. All rights reserved.
    *NMI U.S. Sustainability Consumer Trends 2019
    Brand and Reputation Benefits
    • Association with a well-recognized and trusted nonprofit
    • Differentiate your company/brand to sustainably minded customers and
    stakeholders
    Risk Reduction Benefits
    • Mitigate real legal and reputational risk
    • Reviews marketing claims and provides expertise to ensure clarity to
    consumers
    • Monitors state and federal best practices
    Over 1 in 3 (35%) consumers say they recognize the Green-e® logo and 21% say
    they are more likely to purchase a product with the logo

    View Slide

  19. View Slide

  20. Bigelow Tea’s Journey to Green-e®

    View Slide

  21. Bigelow Tea was founded in 1945 by Ruth Campbell
    Bigelow. She created the specialty tea category when she
    introduced Constant Comment ® in 1945. We remain
    family owned and operated and Ruth’s Granddaughter,
    Cindi Bigelow, is our president and CEO.
    Bigelow Tea is the market leader in specialty tea,
    selling over 2 billion teabags each year. We have the top
    three selling items in the category and 5 of the top 10.

    View Slide

  22. Sustainability Beliefs
    In the words of President & CEO Cindi Bigelow:
    “We want to be a little better today than we were
    yesterday and a little better tomorrow than we are today.”
    “We want to be the best that WE can be and do the best
    that WE can do”
    “Be the Hummingbird”

    View Slide

  23. Bigelow Journey to Green-e ®
    • We have a long history of energy conservation
    • An energy consultant was retained to get us to the next
    level. They advise us on potential projects, long term
    strategy and the availability of funding
    • We installed solar panels at our corporate facility in 2008
    • Energy reduction projects are implemented annually
    • All capital projects for new equipment require an energy
    reduction component
    • We measure our energy usage based on units produced

    View Slide

  24. Energy Reduction Results
    From 2017 to 2019
    • Head count increased 3%
    • Tea blending increased 7%
    • Teabag production increased 8%
    • Electric spend was down 7.5%
    • Electric spend adjusted for volume was down
    over 10%
    • “ What should we do with those savings?”

    View Slide

  25. What we did with the savings
    • We invested our energy savings in renewable energy
    credits (RECs) and certification
    • Our RECs are Green-e® certified
    • 90% wind and 10% solar
    • We eliminated 12,000,000 pounds of Scope 2 emissions
    • Our RECs are audited and certified by Green-e®
    • We promote this by including the Green-e® bug on our
    packaging

    View Slide

  26. View Slide

  27. Renewable Energy Credits
    • We wanted to use 100% renewable energy in our
    facilities, but we did not have the resources to do so
    • We were skeptical about RECs
    • We investigated Green-e® and became convinced it
    was the way to go
    • By purchasing Green-e® RECs we were encouraging
    other companies to invest at a scale we were not able
    to
    • Green-e® Marketplace has been a great resource for
    communicating our commitment to a renewable
    solution

    View Slide

  28. Results
    • We have eliminated our scope 2 CO2 emissions
    (Electric Usage)
    • Our facilities are now using 100% renewable
    energy
    • All of our tea is produced using 100% clean
    energy

    View Slide

  29. View Slide

  30. Bank of America’s
    Carbon Neutral journey
    July 2020

    View Slide

  31. • Holding ourselves accountable
    • Managing risk well
    • Providing transparency
    • Investing in the transition to a low-carbon economy
    • Financing sustainable projects, energy efficiency,
    greenhouse gas emissions
    • Reducing our environmental footprint
    2
    Driving responsible growth for long-term sustainability
    Governance
    Environment
    • Advancing economic mobility and social progress
    • Offering responsible products and services
    • Creating a supportive and inclusive workplace
    Social
    Our ESG leadership enables us to pursue growing business opportunities and manage risk associated with addressing the
    world’s biggest environmental and social challenges. It defines how we deploy our capital and resources, informs our business
    practices, and helps determine how and when we use our voice in support of our values.
    Named Euromoney’s World’s
    Best Bank for Diversity &
    Inclusion
    #2 on Fortune Magazine’s 50
    Best Workplaces for Giving
    Back in 2018 list
    CDP Climate A List for
    leadership in greenhouse gas
    emissions management and
    reporting
    Ranked No. 1 financial services
    company and No. 3 overall on
    Fortune Magazine’s annual Change
    the World list
    Named one of America’s most
    JUST Companies by Just Capital
    and Forbes
    In 2018, deployed $21.5
    billion in capital to support
    low-carbon, sustainable
    business activities as part of
    $125 billion Environmental
    Business Commitment
    Through Community
    Development Banking, we
    deployed more than $4.7 billion
    in loans, tax credit equity
    investments and other real
    estate development solutions
    Originated $200 million in loans as part of $1.5
    billion community development financial
    institutions (CDFI) portfolio; $20 million Veteran
    Entrepreneur Lending Program to connect veteran
    business owners with affordable capital through
    participating CDFIs
    Launched a $60 million Blended Finance
    Catalyst Pool to support deals focused on
    energy access, affordable housing, water
    and sanitation access, and climate
    resiliency UN Sustainable Development
    Goals (SDGs)
    Committed to hiring 10,000
    individuals from low- and
    moderate-income
    neighborhoods, through our
    Pathways program, over the next
    five years
    Held six global ESG
    Committee meetings to
    discuss issues central to our
    ESG approach with regular
    updates to our Board
    Invested more than $200
    million in philanthropic
    capital as part of
    our $2 billion 10-year giving
    goal
    Achieved nearly 90% of
    our multi-year
    commitment to hire
    10,000 veterans, guards,
    and reservists
    Issued our fourth and
    largest green bond for
    $2.25 billion and issued a
    $500 million social bond
    — the first social bond
    issued by a U.S. bank
    Invested over $220 million in
    1,000+ nonprofits and
    provided leadership
    development to 2,000+
    nonprofit leaders through
    Neighborhood Builders®
    Employees volunteered 2 million
    hours with the impact of employee
    giving and matching gifts from the
    bank totaling $53 million in support
    to our communities

    View Slide

  32. 3
    How we operate
    • Manage our operations efficiently to benefit the
    environment.
    • Achieved carbon neutrality and purchased 100%
    renewable electricity in 2019
    • Member of RE100 and EV100
    • More than 200 Financial Centers are LEED Certified in
    addition to office locations
    • Recommitted and increased operational goals:
    − Reduce energy usage by 40%
    − Reduce location-based GHG emissions by 50%
    − Reduce water use by 45%
    − Reduce waste to landfill by 35%
    Our business
    • Drive innovative new financial solutions across all our lines
    of business and deploy capital to develop solutions to
    climate change and other environmental challenges.
    − $125 billion in low-carbon business was fulfilled in
    2019, six years ahead of schedule.
    − Launched third goal, started January 2020 and will
    provide an additional $300 billion by 2030 to low-
    carbon, sustainable business activities.
    − Since 2007, have deployed more than $158 billion to
    low-carbon, sustainable business activities.
    • From supporting renewable energy and low-carbon
    vehicles, to a robust ESG impact investment platform for
    wealth management clients.
    Working with others
    • Engage with partners to increase our impact.
    • Partners like the UN’s Sustainable Energy for All (SE4All)
    initiative and Stanford University’s Strategic Energy Alliance.
    • Committed more than $24 million in environmental
    philanthropy in 2019.
    Our people
    • Help our employees act as good environmental stewards
    at work, at home and in the community through our My
    Environment® program, with more than 24,000
    employees participating across 30 countries.
    • Provide environmental discount and reimbursement
    programs – reimbursement for low-carbon vehicles,
    employee discount on home charging stations, solar
    panels on residential homes and car-ride sharing.
    • One of the first financial institutions to join the U.S.
    Department of Energy’s Workplace Charging Challenge
    and EV100.
    Commitment to the environment

    View Slide

  33. 4
    Bank of America reached carbon neutrality in 2019. As part of our Responsible Growth and Environmental, Social, Governance
    framework we developed a multi-pronged strategy that leverages a variety of tactics to reach our goals in a way that is efficient,
    drives innovation and maximizes positive environmental impact.
    Carbon neutral strategy
    To achieve carbon neutrality for scope 1 and 2 emissions the bank has:
    1. Reduced energy use by 42% and location-based greenhouse gas emissions by 56% since 2010
    2. Purchased 100% renewable electricity including onsite solar installations and long term agreements for new wind and solar
    where we operate
    3. Supported impressive carbon credit projects across the regions we operate for remaining unavoidable emissions
    Kissimmee financial center with
    onsite solar panels
    Contracted for 80MW of new
    solar with pollinator habitats in
    underserved communities in
    North and South Carolina*
    Carbon offset program provides
    income to small holders for
    planting and managing trees in
    Africa
    *These new solar projects will more than cover the bank’s electricity usage across the two states while providing
    vital pollinator habitats and greening the local grid

    View Slide

  34. 30%
    Reducing emissions across operations
    5
    Over the decade we have implemented strategies to reduce emissions from our facilities that have led us to surpass our current location-based
    emission reduction goal of 50%. Reaching this goal has included reducing facility space and implementing energy efficiency projects. In addition, we
    have benefited from the decarbonization of local and regional electricity grids where we operate.
    The chart below shows the proportion each component is contributing to the 50% location-based emission reduction goal:
    471,000 tCO2
    e
    189,000 tCO2
    e
    283,000 tCO2
    e
    Space reduction: since 2010 we have reduced facility
    space by 50m square feet
    50%
    20%
    30%
    Energy efficiency: we have reduced emissions by
    implementing projects like LED lighting retrofits,
    modular data halls and upgrading HVAC/Chillers
    Grid emission reductions: emissions have been
    reduced as a result of coal plants closing and
    the switch to more natural gas and renewables
    50%
    20%
    Energy efficiency
    Grid emission
    reductions

    View Slide

  35. Guided by our Responsible Growth and ESG strategy,
    we will support verified carbon offset projects across
    the globe that drive innovation and maximize
    environmental and social impacts aligned with the
    SDGs.
    Carbon credits: purchasing strategy
    6
    *Offsets will be certified by Gold Standard, VCS, CAR, ACR, or CDM and sourced from specific projects with vintages no more than five years old
    **A global research organization that identified, reviewed, and analyzed the most viable solutions to climate change and ranked the top 80
    Guiding Principles:
    • Purchase impactful, cost-effective and, to mitigate risk, third-party verified carbon credits*
    • Propel sustainable, science-based solutions to drive leadership and accelerate a low-carbon future
    • Prioritize projects connected to multiple SDGs and Project Drawdown**
    • Ensure environmental and social safeguards for long term viability through enhanced due diligence
    • Support projects that will resonate with clients, employees and shareholders
    • Engage partners that align with our Vendor Code of Conduct expectations

    View Slide

  36. 7%
    4%
    30%
    56%
    3%
    Anticipated* renewable purchasing components
    7
    Renewable electricity purchasing strategy
    To purchase 100% of our electricity from renewable sources we will leverage a variety of mechanisms that allow us to
    maximize impact and drive innovation. All while prioritizing opportunities that add new renewable electricity to the
    grid in a cost-efficient manner
    *Our current renewable purchasing is transitioning from buying short-term RECs from existing renewables to the model you see above
    **Physical PPA is an agreement for the long-term purchase of renewable electricity and RECs from a specific new renewable source in regions where we operate
    Onsite solar: Installing at 60+ owned sites
    Tax equity owned offsite: entering long-term agreements to
    purchase RECs from large wind projects BofA financed through
    tax equity providing us an ownership position
    Physical power purchase agreements (PPAs)**: executing
    contracts for new renewable electricity and RECs to cover load
    in regions where possible
    Long-term RECs: entering multi-year agreements to purchase
    RECs that support bringing new renewables into underserved
    communities
    International RECs: purchasing RECs to fill in gaps across
    countries

    View Slide

  37. • Where available, Green-e certified RECs will be purchased
    • Where Green-e certification is not available, the
    standards set out in Green-e will be followed to the
    extent practical
    • Acceptable technologies are those recognized
    by Green-e, including wind, solar photovoltaic
    (PV), run-of-river hydro1 and geothermal
    • Avoid biomass, which has non-zero GHG
    emissions and other air pollutant emissions
    • Where available, market-matched RECs/GOs will be
    purchased
    – The US is a single market for RECs; Europe is also a
    single market, with the European GO system
    – No regional preferences within the US or Europe
    • Where market-matched RECs are not available, we will
    approach REC purchases on a country-by-country basis
    – In some cases, US or EU RECs/GOs will be purchased
    for other countries, depending on the situation,
    location and availability
    • Projects from which RECs are purchased will
    ideally be less than 5 years old, to support
    newer projects. The maximum allowable age is
    15 years, consistent with the Green-e
    standard.
    • Consider incremental funding options, which
    use a portion of the REC/GO purchase to fund
    new renewable electricity projects. In this
    scenario, project age is a less significant issue
    Certification Technology
    Geography
    Support for New Renewables
    14 July 2020
    Bank of America 8
    Bank of America REC, REGO, and GO Purchasing Standards
    1 Bank of America has a preference for hydro projects to carry a certification such as from the Low Impact Hydropower Institute

    View Slide

  38. Bank of America provided necessary funding to support the first of its kind
    wind/solar hybrid project in Minnesota (MN). We contracted to purchase the
    Renewable Energy Credits (RECs) long term.
    Project features:
    • Generates roughly 7,800MWh annually (5.6MW)
    • Serves the Lake Region Electric Coop
    • Partners are Juhl Energy and 3 degrees
    • Uses GE’s Wind Integrated Solar Energy (WiSE) technology platform to
    integrate solar panels through the wind turbine’s converter.
    • Utilizes solar to provide peak summer energy and wind through winter
    months
    Benefits:
    • More than covers our load in MN
    • Important role in making new project come online
    • Stimulates innovation in renewables
    • Brings new renewables to an underserved community driving social equity
    • Lowers utility bills for co-op members
    • Easy to execute contract structure
    Profile: Lake Region, Minnesota
    14 July 2020
    Bank of America 9

    View Slide

  39. Profile: Kissimmee, FL Community financial center
    10
    In December of 2017 we installed onsite solar
    at the Kissimmee, Florida Community financial
    Center
    • The center is in a Low to Moderate Income
    (LMI) community
    • The center sits on a highly trafficked road
    that is part of the city's reinvestment
    corridor
    • We used a diverse owned solar provider to
    install the panels
    • Incorporated the effort into the planned
    renovations for the site
    System details
    • 42.2 kW system or 151 solar panels
    • Estimated to generate 56,700 kWh (30%)
    energy annually
    • Energy cost savings are estimated to be
    $7,088 annually

    View Slide

  40. Green-e is a program run by the nonprofit, Center for Resource Solutions (CRS) and is the
    leading third-party energy product verification and labeling program for renewable energy
    buyers in the U.S. and Canada. The program provides certification for Renewable Energy
    Certificates (RECs), carbon offsets, Direct Power Purchase Agreements (PPAs) and businesses
    and products.
    As a standard the bank only purchases Green-e certified RECs in the U.S. and Canada. As we
    reach the 100% renewable goal we feel there is value in utilizing the Green-e marketplace
    program for our U.S. operations.
    Green-e Marketplace
    • Marketing Claims can be validated and certified at either the corporate or on-product level
    • Reduces risk as Green-e provides expertise in marketing to ensure clarity to consumers and
    mitigate real legal and reputational risk
    • Provides consumer credibility because CRS is viewed as a credible and trusted certifying
    body
    • Differentiates us amongst competitors as no other financial institution has earned this
    certification
    • Associates us and this claim with a well recognized brand. Over 1 in 3 Americans recognize
    the Green-e logo. It appears on over 700 products as well as thousands of electricity
    product marketing materials.
    We are the first “retailer” to commit to this program
    Green-e marketplace program
    14 July 2020
    Bank of America 11

    View Slide

  41. © 2020 Center for Resource Solutions. All rights reserved.
    www.resource-solutions.org
    MICHELLE MCGINTY
    PROGRAM OUTREACH MANAGER
    [email protected]
    BOB HENDRICK
    VP Corporate Responsibility
    BIGELOW TEA
    BETH WYTIAZ
    SVP, GLOBAL ENVIRONMENTAL
    OPERATIONS MANAGER
    BANK OF AMERICA

    View Slide