Concepting & Branding an Event #1

3fbd987f2b4b4a8538038c649409d7be?s=47 Rifat Najmi
October 13, 2012

Concepting & Branding an Event #1

Deck 1 for Liga Film Mahasiswa - Institut Teknologi Bandung.

3fbd987f2b4b4a8538038c649409d7be?s=128

Rifat Najmi

October 13, 2012
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  1. Concepting & Branding an Event Agrita Widiasari, S.Hum (Chairman) Rifat

    Najmi, S.Sn (Research Manager) Sinergi Muda RM Randi Rahardyan Sandy Asrianto Shena Malsiana Vania Chandra Kirana Indonesian Youth Conference
  2. Concepting & Branding an Event 1

  3. executing monitoring and controlling closing initiation Planning and design project

    management
  4. ... specific rituals, presentations, performances or celebrations that are conciously

    planned and created to mark special occasions or to achieve particular social, cultural or corporate objectives. Allen et al (2002)
  5. to plan is to prepare the future

  6. None
  7. the future is the objective

  8. the future is now

  9. Logical Framework Matrix A table, usually consisting of four rows

    and four columns, that summarises what the project intends to do and how (necessary inputs, outputs, purpose, objectives), what the key assumptions are, and how outputs and outcomes will be monitored and evaluated. LOGFRAME
  10. Goal summary MEASURABLE indicators MEANS OF verifications IMPORTANT assumptions results

    purpose activities
  11. Responsibility Assignment Matrix A responsibility assignment matrix describes the participation

    by various roles in completing tasks or deliverables for a project or business process. It is especially useful in clarifying roles and responsibilities in cross-functional/ departmental projects and processes. TRAC
  12. accountabilty Task accountabilty accountabilty Consulted Responsibility

  13. Case Studies: Festival IYC 2012

  14. the plan

  15. Goal Menjadi wadah bagi anak muda di Indonesia. summary results

    purpose activities MEASURABLE indicators MEANS OF verifications IMPORTANT assumptions
  16. Goal Menjadi wadah bagi anak muda di Indonesia. summary results

    Persiapan (Pembicara, Sponsor, Gedung, Promosi, dll) purpose Menyelenggarakan Festival IYC 2012. activities Pra Persiapan (Konsep, Recruitment, Budgeting, dll.) MEASURABLE indicators MEANS OF verifications IMPORTANT assumptions
  17. Goal Menjadi wadah bagi anak muda di Indonesia. Adanya harapan

    agar Festival IYC diadakan kembali. Kuesioner yang disebarkan kepada pengunjung. Festival IYC diadakan di Thamrin Nine pada 7 Juli 2012. Adanya pengunjung, pengisi acara, atribut acara, dsb. Pengunjung mendapatkan maksud penyelenggaraan Festival IYC 2012. Pembuatan strategi promosi yang tepat sasaran. Pemasangan materi promosi yang sesuai dengan media dan kebutuhannya. Target sasaran mengetahui penyelenggaraan IYC. Adanya struktur kepanitiaan dan jobdesc. Terdapat informasi open recruitment di blog IYC. Semua posisi yang dibutuhkan sudah terisi. summary MEASURABLE indicators MEANS OF verifications IMPORTANT assumptions results Persiapan (Pembicara, Sponsor, Gedung, Promosi, dll) purpose Menyelenggarakan Festival IYC 2012. activities Pra Persiapan (Konsep, Recruitment, Budgeting, dll.)
  18. the process

  19. Task: Recruitment Responsibility Accountability Consulted Name Deadline Publish info perekrutan

    di socmed IYC 1 Oktober Kabid. Komunikasi Koor. Publikasi Ketua Seleksi panitia tahap 1 15 Oktober Sekretaris Executive Team Ketua Pengumuman seleksi tahap 1 22 Oktober Kabid. Komunikasi Koor. Publikasi Ketua Seleksi panitia tahap 2 (wawancara) 22-29 Oktober Sekretaris Executive Team Steering Committee Pengumuman seleksi tahap 2 30 Oktober Kabid. Komunikasi Koor. Publikasi Ketua Rapat perdana 7 November Ketua Sekretaris Seluruh Panitia Pelatihan panitia 14 November Ketua Executive Team Bendahara
  20. Thomas Alva Edison

  21. None
  22. None
  23. do it,

  24. then..

  25. fix it as you go Arden (2007)

  26. the end?

  27. Evaluation offers a way to determine whether an initiative has

    been worthwhile in terms of delivering what was intended and expected. ICAP
  28. internal committee pre-event event participant sponsor media external

  29. open space