problem (or problems) by asking a lot of “why”. • Ask for consent. Explain to the user how and why you’re going to use the information they provided. • Ask an open question. • Make user feel comfortable and listen to what they said. Don’ts • Assume. What user think and feels might be completely diﬀerent. • Leading the question from your assumption to prove your point. • Not paying attention to the body language. They usually say something diﬀerent of what user says. • Judging what user do or said.
determined how we ﬁnd the solution • Design thinking isn’t only a tools to ﬁnd a solution by asking the right question. It’s also a mindset of seeing a problem. • Empathy is an important steps to understand your end-user, by making an eﬀort to put yourself in their shoes. • UX encompass the whole experience of a end user when interacting with products and services of a company. • A good UX consider these characteristics: ◦ Useful ◦ Usable ◦ Learnable ◦ Valuable ◦ Desirable ◦ Accessible ◦ Credible
step to collect data of your end user insight (what could be improved, what could be add, what is the pain point). • From that, we could build an Empathy Map. A visualization of a persona which tells us more about our end user. • Scenario Map is a closer look of a persona’s life in a speciﬁc period of time. The goal is to dig even further so we could ﬁnd pain points or opportunity. • Need Statement is a way to capture user need, desire and goal to be used as a focus point when developing a product.
quantity 3. Encourage wild ideas 4. Build on the ideas of others 5. Stay focused on the topic 6. Have one conversation at a time 7. Be visual 8. Avoid feature functions 9. Don’t go into much detail 10. Consider “It’s kinda like…”
it turn a pain point into a delight? • Does it expand user value? • Does it provide a diﬀerentiating experience? Feasibility for us • Can we do this as an organization? • Can we go to market with this? • Is it technically feasible?
to start sketching your wireframe 1. Get yourself a good pen, highlighter and dotted paper. 2. You don’t need to be a master of drawing to create wireframe 3. It doesn’t have to be very detail. But it should explain your idea clearly. 4. Use the highlighter to mark the button.
target audience to focus the project team. • Internal debates can be resolved by testing the issue to see how users react to the diﬀerent options being discussed. • Issues and potential problems are highlighted before the product is launched. • Increases the likelihood of usage and repeat usage. • Minimises the risk of the product failing.
do you use Google Maps? Q2: What do you use it for? Task 1: Find the best route from Blok M to Bundaran HI. Q3: What can you understand by looking at this screen? Q4:Before starting the search, how would you expect to do it on this screen? Q5: Having now done it, what do you think of what happened? Closing: Q6: Do you have any further feedback? Q7: Would you be interested in participating in future sessions like this? Thank you! Introduction Q1: How often do you use Google Maps? Q2: What do you use it for? Task 1: Search for a bus route from Blok M to Bundaran HI. Q3: How much do you like this screen? Q4: Before starting the search, where would you enter the search terms on this screen? Q5: Having now done it, what do you think of what happened? Closing Q6: Do you have any further feedback? Q7: Would you be interested in participating in future sessions like this? Thank you!