Upgrade to Pro — share decks privately, control downloads, hide ads and more …

ホーム画面レイアウトのパーソナライゼーション Mercari ML&Search Talk Vol.1 / mercari-home-personalization-ml-search-talk

ホーム画面レイアウトのパーソナライゼーション Mercari ML&Search Talk Vol.1 / mercari-home-personalization-ml-search-talk

Tomohiro Furusawa

December 14, 2021
Tweet

More Decks by Tomohiro Furusawa

Other Decks in Programming

Transcript


  1. 1
    ϗʔϜը໘ϨΠΞ΢τͷύʔιφϥΠθʔγϣϯ
    2021.12.1
    5

    Mercari ML&Search Talk Vol.
    1

    ݹᖒஐ༟

    View Slide


  2. 2
    Twitter: @rilmayer_jp
    ϓϩμΫτϚωʔδϟʔ݉ΤϯδχΞ from DiscoveryνʔϜ
    ● ීஈͷۀ຿
    ○ PdM: ϝϧΧϦͷσΟεΧόϦʔྖҬ(Ϩίϝϯσʔγϣϯ
    ػೳ΍ϗʔϜը໘ͷύʔιφϥΠθʔγϣϯࢪࡦ)ʹؔ͢Δ
    σΟϨΫγϣϯ
    ○ Engineering: ࢪࡦͷཱҊͱػೳ࣮૷΍γεςϜӡ༻

    ● ޷͖ɾಘҙ
    ○ ৘ใݕࡧ / ਪનγεςϜ
    ○ ૊৫࿦
    ࣗݾ঺հɿ ݹᖒஐ༟
    ૊৫࿦ͱ

    ݕࡧɾਪન😍

    View Slide


  3. 3
    Discovery νʔϜ
    ϝϧΧϦͷύʔιφϥΠθʔγϣϯ΍Ϩίϝϯσʔγϣϯશൠʹؔͯ͠৽ػೳ

    ։ൃ͔ΒϓϥοτϑΥʔϜͷӡ༻·ͰΛ୲͏ɺଟ༷ͳεΩϧ(ΫϥΠΞϯτ͔Β

    όοΫΤϯυ·Ͱ)ͱόοΫάϥ΢ϯυΛ࣋ͭϝϯόʔͰߏ੒͞ΕͨνʔϜ
    ओͳνʔϜͷ࢓ࣄ
    ● ϗʔϜը໘શମͷύʔιφϥΠθʔγϣϯ / ϨΠΞ΢τ࠷దԽ
    ● Ϩίϝϯυίϯϙʔωϯτͷվળ
    ○ ϗʔϜը໘
    ■ Ϣʔβʔ΁ͷ঎඼ਪન (“Ӿཡͨ͠঎඼͔Βͷ͓͢͢Ί”
    )

    ■ ͓͢͢ΊλΠϜϥΠϯ (“͓͢͢Ίͷ঎඼”
    )

    ■ ͳͲ..
    .

    ○ ঎඼ৄࡉϖʔδ
    ■ ؔ࿈঎඼ (“͜ͷ঎඼Λݟ͍ͯΔਓʹ͓͢͢Ί”)

    View Slide


  4. 4
    ● ϗʔϜը໘ͷϨΠΞ΢τվળΛࢧ͑Δ࢓૊Έ
    ● ϗʔϜը໘ύʔιφϥΠθʔγϣϯͷऔΓ૊Έ঺հ

    (λΠτϧΛύʔιφϥΠθʔγϣϯͱ͍ͯ͠·͕͢࠷దԽͷ࿩ϝΠϯͰ͢...
    )


    ຊ೔࿩͞ͳ͍͜ͱ
    ● ݸผͷϨίϝϯσʔγϣϯػೳ։ൃࣄྫ
    ● ૊৫ؒͰͷํ਑ͷ͢Γ߹Θͤ΍ਪਐͷ࢓ํ
    ● ࣮ݧͷϑϨʔϜϫʔΫ΍վળϧʔϓͷճ͠ํ
    ● ͳͲ
    ࠓ೔ͷ࿩

    View Slide


  5. 5
    γεςϜΞʔΩςΫνϟͱͷมભ
    ϗʔϜը໘ͷϨΠΞ΢τվળ

    Λࢧ͑Δ࢓૊Έ

    View Slide


  6. 6
    ϗʔϜը໘ϨΠΞ΢τվળͷΩʔϫʔυ
    ࣾ಺ϝϯόʔ͕ฒߦͯ͠
    ϗʔϜը໘։ൃͰ͖Δ

    Α͏ʹϗʔϜը໘ͷ

    ίϯϙʔωϯτΛඪ४Խ
    ମݧ޲্ͷͨΊʹϗʔϜ
    ը໘ͷϨΠΞ΢τΛ

    ͓٬༷ʹ͋ͬͨܗͰ

    ग़͠෼͚͢Δ
    ϞδϡϥʔԽ ύʔιφϥΠζ

    View Slide


  7. 7
    ϗʔϜը໘·ΘΓͷγεςϜΞʔΩςΫνϟมભ
    ϞϊϦγοΫ࣌୅ ϞδϡϥʔԽ (2019~) ύʔιφϥΠζج൫ (2021~)
    ϨΠΞ΢τ৘ใ


    (ϋʔυίʔυ)
    ίϯςϯπ
    Client
    Home

    Service
    Client
    ϢʔβʔʹԠͨ͡

    ఏڙՄೳͳ

    ίϯϙʔωϯτ܊
    Home


    Service
    Ϣʔβʔผʹ

    ࠷దԽ͞Εͨ

    ϨΠΞ΢τ৘ใ
    Layout


    Optimizer
    ϨΠΞ΢τ৘ใ


    (ϋʔυίʔυ)
    Micro Services

    (ίϯςϯπผ)
    Client
    Micro
    Services
    ϞϊϦε


    API

    View Slide


  8. 8
    ϗʔϜը໘·ΘΓͷγεςϜΞʔΩςΫνϟมભ
    ϞϊϦγοΫ࣌୅ ϞδϡϥʔԽ (2019~) ύʔιφϥΠζج൫ (2021~)
    ϨΠΞ΢τ৘ใ


    (ϋʔυίʔυ)
    ίϯςϯπ
    Client
    Home

    Service
    Client
    ϢʔβʔʹԠͨ͡

    ఏڙՄೳͳ

    ίϯϙʔωϯτ܊
    Home


    Service
    Ϣʔβʔผʹ

    ࠷దԽ͞Εͨ

    ϨΠΞ΢τ৘ใ
    Layout


    Optimizer
    ϨΠΞ΢τ৘ใ


    (ϋʔυίʔυ)
    Micro Services

    (ίϯςϯπผ)
    Client
    Micro
    Services
    ϞϊϦε


    API

    View Slide


  9. 9
    ͜Ε࡞
    ͬͯ
    ϗʔϜը໘վमͷ։ൃίετ͕ߴ͍ͨΊɺվम΍৽نίϯςϯπ௥Ճʹ͕࣌ؒ
    ͔͔Δʢ=࣮ݧͷεϐʔυ͕஗͘ɺԾઆݕূ͕ਐ·ͳ͍ʣ
    ϞϊϦγοΫ࣌୅ͷ՝୊ײ
    ΤϯδχΞʢΫϥΠΞϯτ&ϞϊϦγοΫAPI)

    ͕ϘτϧωοΫʹ... ϗʔϜը໘ͷվળΛ

    ߦ͍͍ͨਓͨͪ
    ϗʔϜը໘ͷPM
    ϞϊϦε


    API
    Client ͜Εͱ͜Εͱ

    ͜Εɾɾɾ
    ͜Ε࡞
    ͬͯ
    ͜Ε࡞
    ͬͯ
    ͜Ε࡞
    ͬͯ
    ͜Ε࡞
    ͬͯ
    ͜Ε࡞
    ͬͯ

    View Slide


  10. 10
    ϚΠΫϩαʔϏεͰίϯϙʔωϯτͷϞδϡϥʔԽ
    ෳ਺ͷνʔϜ͕ಠཱɾฒߦͯ͠։ൃ͕Մೳʹɻ
    Home Service
    Content Library

    ఏڙՄೳͳίϯϙʔωϯτͷϞδϡʔϧ
    Layout Master

    ίϯϙʔωϯτͷදࣔॱ
    Team A
    Contents A-1 Contents A-2

    Team B
    Contents B-1 Contents B-2


    ͓٬༷
    Contents A-1
    Contents B-2
    Contents D-2

    Layout Master Settin
    g

    1. A-
    1

    2. B-
    2

    3. D
    2

    4. …
    ։ൃ!
    ։ൃ!

    Client

    View Slide


  11. 11
    ...
    ࣄલʹ༻ҙͨ͠ΫϥΠΞϯτͷUIςϯϓϨʔτ
    ΫϥΠΞϯτͰ༻్ʹԠͨ͡UIςϯϓϨʔτΛෳ਺༻ҙ͠ɺ࠶ར༻͢Δ͜ͱͰ

    UI։ൃͷ޻਺Λ࡟ݮɻ
    ςϯϓϨʔτλΠϓ
    ΛબΜͰI/Fʹैͬͯ

    σʔλΛ౉͚ͩ͢Ͱ
    ྑ͍ͷͰ։ൃ͕

    ָͩͳʙʂ
    ίϯϙʔωϯτ

    UIλΠϓͱ֨ೲσʔλ
    ϨΠΞ΢τ

    componentͷ૊Έ߹Θͤ
    ɾɾɾ

    View Slide


  12. 12
    ྫɿਪનίϯϙʔωϯτͷ։ൃ
    Home Service
    ਪનίϯϙʔωϯτ
    Service
    Content Library

    ఏڙՄೳͳίϯϙʔ

    ωϯτͷϞδϡʔϧ
    ਪનίϯϙʔωϯτ
    - UIύλʔϯɿUIύλʔϯ
    A

    - λΠτϧɿߪೖͨ͠঎඼͔Βͷ͓͢͢Ί
    - ग़ݱ৚݅ɿաڈNिؒͷؒʹ1఺Ҏ্ͷ

    ߪೖ͕͓͋ͬͨ٬༷
    - σʔλߏ଄ɿλΠτϧɺΞΠςϜ৘ใ
    - ϩδοΫɿϨίϝϯυαʔϏε͔Β

    ਪનΞΠςϜ৘ใΛऔಘ
    - …
    ਪનίϯϙʔωϯτͷ։ൃऀ
    Layout Master

    ίϯϙʔωϯτͷදࣔॱ
    Layout Master Settin
    g

    - A-1 → C-2 → [ਪનίϯϙʔωϯτ] → B-1
    New
    Contents A-1
    Contents B-2
    ৽نਪન

    ίϯϙʔωϯτ

    Client

    View Slide


  13. 13
    ϗʔϜը໘·ΘΓͷγεςϜΞʔΩςΫνϟมભ
    ϞϊϦγοΫ࣌୅ ϞδϡϥʔԽ (2019~) ύʔιφϥΠζج൫ (2021~)
    ϨΠΞ΢τ৘ใ


    (ϋʔυίʔυ)
    ίϯςϯπ
    Client
    Home

    Service
    Client
    ϢʔβʔʹԠͨ͡

    ఏڙՄೳͳ

    ίϯϙʔωϯτ܊
    Home


    Service
    Ϣʔβʔผʹ

    ࠷దԽ͞Εͨ

    ϨΠΞ΢τ৘ใ
    Layout


    Optimizer
    ϨΠΞ΢τ৘ใ


    (ϋʔυίʔυ)
    Micro Services

    (ίϯςϯπผ)
    Client
    Micro
    Services
    ϞϊϦε


    API

    View Slide


  14. 14
    ϗʔϜͷ։ൃʹଟ͘ͷ։ൃऀ͕औΓ૊ΊΔΑ͏ʹͳ͕ͬͨɺ

    ϨΠΞ΢τϚελʔΛʮ୭͕ʯɺʮͲͷΑ͏ʹʯมߋ͢Δ͔͕՝୊ʹɾɾɾ
    ● എܠᶃɿίϯςϯπͷύʔιφϥΠζΛਐΊ͍ͨ
    ○ ༷ʑͳଐੑͷϢʔβʔʹ͋ͬͨίϯςϯπΛϗʔϜͰఏڙͰ͖ΔΑ͏ʹ͍͖͍ͯͨ͠

    (ྫ: ొ࿥ͨ͠͹͔Γͷ͓٬༷ʹ͸ϝϧΧϦͰϗοτͳ঎඼ΛϨίϝϯυ͍ͨ͠ͳͲ)

    ● എܠᶄɿϗʔϜΛ͓٬༷ͱͷద੾ͳίϛϡχέʔγϣϯͷ৔ͱ͍ͨ͠
    ○ ޿ࠂͳͲͨͱ͑ϝϧΧϦ͔ΒͷඞཁͳίϛϡχέʔγϣϯͰ͋ͬͯ΋ద੾ͳ͓٬༷ʹ

    ରͯ͠Ͱ͖Δ͚ͩద੾ͳλΠϛϯάͰఏڙ͍ͨ͠

    (ྫ: ϗʔϜը໘͕޿ࠂͰຒΊਚ͘͞ΕΔΑ͏ͳ͜ͱ͸ආ͚͍ͨͳͲ)
    ϞδϡϥʔԽޙͷ՝୊

    View Slide


  15. 15
    ղܾࡦɿϨΠΞ΢τ࠷దԽͷϚΠΫϩαʔϏε։ൃ
    ϗʔϜϨΠΞ΢τ࠷దԽʹ੹຿Λ࣋ͬͨϚΠΫϩαʔϏεΛ։ൃ͠ɺ

    Ϣʔβʔ͝ͱͷϨΠΞ΢τग़͠෼͚ΛҰݩ؅ཧͰ͖ΔΑ͏ʹɻ
    Client
    Home


    Service
    Layout Optimizer
    Layout Master Setting
    Optimization Model
    s

    User and
    Component


    Feature store
    Model 1 Model 2

    View Slide


  16. 16
    ϗʔϜը໘ϨΠΞ΢τܾఆͷ࢓૊Έ
    Client
    ϢʔβʔʹԠͨ͡ఏڙ

    Մೳͳίϯϙʔωϯτ
    IDΛ΋ͱʹɺͦΒΒͷ
    දࣔॱΛϦΫΤετ


    ྫ) [2, 3, 12, 1, …]
    Home


    Service
    ϗʔϜը໘ͷ


    ίϯςϯπΛ

    ϦΫΤετ
    Layout Optimizer
    Layout Master Setting
    Optimization Model
    s

    User and
    Component


    Feature store
    ϢʔβʔʹԠͨ͡

    ϞσϧΛݺͼग़ͯ͠ίϯϙʔωϯτ
    ͷදࣔॱΛ֬ఆ
    Model 1 Model 2
    ࠷దԽͷ݁ՌΛϗʔϜ
    αʔϏεʹϨεϙϯε


    ྫ) [1, 12, 3, …]
    ίϯϙʔωϯτID
    ʹԠͨ͡ίϯς
    ϯπΛ֤αʔϏ
    ε͔ΒϑΣον
    Ϣʔβʔ͝ͱʹ


    ҟͳΔϗʔϜը໘
    ΛϨεϙϯε
    ᶃ ᶄ




    View Slide


  17. 17
    ϞδϡϥʔԽ


    ● ίϯϙʔωϯτͷඪ४ԽʹΑͬͯଟ͘ͷνʔϜ͕ಠཱฒߦͯ͠։ൃΛਐΊΔ͜ͱ͕Ͱ͖Δ


    ● ΫϥΠΞϯτΤϯδχΞ΍όοΫΤϯυͷಛఆαʔϏε͕ϘτϧωοΫʹͳΒͳ͍


    ύʔιφϥΠζج൫


    ● ϨΠΞ΢τϚελʔʹΑΔ؅ཧʹ՝୊͕ݟ͖͑ͯͨͨΊɺϨΠΞ΢τͷܾఆʹ੹຿Λ࣋ͭ

    ϚΠΫϩαʔϏεΛ։ൃத
    ·ͱΊɿϗʔϜը໘ͷϨΠΞ΢τվળΛࢧ͑Δ࢓૊Έ

    View Slide


  18. 18
    ϗʔϜը໘ύʔιφϥΠθʔγϣϯͷऔΓ૊Έ
    ঺հ
    όϯσΟοτΞϧΰϦζϜʹΑΔϗʔϜը໘ϨΠΞ΢τͷ࠷దԽ

    View Slide


  19. 19
    ϗʔϜը໘ϨΠΞ΢τܾఆͷ՝୊

    View Slide


  20. 20
    ྫ: ϨΠΞ΢τύλʔϯͱλοϓϨʔτ
    ໰୊ઃఆɿ਺ଟ͘ͷϨΠΞ΢τ͔Β࠷ڧͷ΋ͷΛબͼ͍ͨ
    … 0.2 … 0.2
    … 0.1
    Liked Items
    … 0.3
    Banners
    Osusume


    Timeline
    … ???
    Banners
    New

    Component
    Osusume


    Timeline
    Liked Items
    Osusume


    Timeline Osusume


    Timeline
    Banners
    Osusume


    Timeline
    Osusume


    Timeline
    … ???
    Banners
    New

    Component
    ɾɾɾ
    ※ λοϓϨʔτ͸ϥϯμϜͳ஋
    ※ ϓϩμΫτʹ͓͍ͯඞͣ͠΋λοϓϨʔτ͕ߴ͍͜ͱ͕ྑ͍Θ͚Ͱ͸ͳ͍

    View Slide


  21. 21
    ৽ͨͳίϯϙʔωϯτΛؚΉϨΠΞ΢τύλʔϯΛσϑΥϧτύλʔϯͱ

    A/BςετͰൺֱ͠ɺ࠷ऴతͳҙࢥܾఆΛPM͕ߦ͏ɻ
    ैདྷ͔Βߦ͍ͬͯΔϨΠΞ΢τܾఆͷखଓ͖
    ࣮ݧ୳ࡧ
    (ޮՌෆ໌ͳϨΠΞ΢τ)
    ஌ࣝ׆༻

    (ݱࡏ࠷΋ྑ͍ϨΠΞ΢τ)
    Osusume


    Timeline
    … ???
    Banners
    New
    Component
    Like
    … 0.3
    Banners
    Osusume


    Timeline
    ςετͷ݁ՌΛ

    ΋ͱʹ௕ظత

    ʹྑͦ͞͏ͳํΛ

    ࠾༻͠Α͏ʂ
    ϗʔϜը໘ͷPM

    View Slide


  22. 22
    ● બ୒ࢶ͕ଟ͘ͳΔɿϨΠΞ΢τύλʔϯ(ίϯϙʔωϯτ)͕૿͑͗͢Δ
    ͱɺ༗ݶ࣌ؒͰ͋Δఔ౓ͷظؒͷ͔͔ΔA/BςετͰൺֱ͢Δ͜ͱ͕೉͠
    ͘ͳΔ
    ● ύʔιφϥΠζϧʔϧͷ؅ཧ͕ࠔ೉ɿݸผͷ͓٬༷ʹԊͬͨϨΠΞ΢τͳ
    ͲΛߟ͑࢝ΊΔͱਓखʹΑΔϧʔϧ؅ཧ͸ඇৗʹେม
    ● ΧελϚʔҎ֎ͷཁૉ͕େ͖͘ͳΔɿؔ܎ऀ͕૿͑ͯ͘Δͱ७ਮͳ

    ϓϩμΫτͷྑ͠ѱ͚ͩ͠ͰܾΊʹ͘͘ͳΔ͜ͱ΋͋Δ
    ϨΠΞ΢τύλʔϯΛA/Bςετ&PM൑அͰܾΊΔ՝୊
    εέʔϧ͢Δ࢓૊ΈͰϨΠΞ΢τΛܾఆ͍ͨ͠

    View Slide


  23. 23
    όϯσΟοτΞϧΰϦζϜͷಋೖ

    View Slide


  24. 24
    ● ΞϧΰϦζϜͷҰ෼໺
    ○ ໰୊ઃఆɿҟͳΔ֬཰తͳใुઃఆ͕ͳ͞Ε͍ͯΔෳ਺ͷબ୒ࢶ

    (εϩοτϚγʔϯ=Banditʹྫ͑ΒΕΔ)͕ଘࡏ͢Δத͔Βྑ͍

    બ୒ࢶΛબΜͰ࠷ऴతʹಘΔใुΛ࠷େԽ͍ͨ͠
    ○ ઓུɿࣄલʹ͍࣋ͬͯΔ஌ࣝ(ྫ͑͹ɺબ୒ࢶA͕࠷΋ใु͕ߴͦ͏

    ͳͲ)Λ׆༻ͭͭ͠ɺະ஌ͷબ୒ࢶ΋୳ΔόϥϯεΛ͏·͘औΔ
    ○ ༻ޠɿબ୒ࢶΛεϩοτϚγϯͷʮ࿹(Arm)ʯʹྫ͑ͯɺબ୒ࢶΛ

    બΜͩࡍʹಘΒΕΔརӹΛʮใु(reword)ʯͱݺͿɻ

    ※ଛࣦʹ໨Λ޲͚ͯޙչ(Regret)ͱݺͿ৔߹΋͋Δɻ

    ● ໘ന͞(ݸਓͷײ૝
    )

    ○ ࣮༻໘Ͱ΋Α͋͘Δ໰୊ઃఆͳͷͰԠ༻ൣғ͕޿͍
    ○ ཧ࿦໘Ͱ΋ظ଴஋ͳͲͷܭࢉ͕͔ͬ͠ΓͰ͖Δ
    όϯσΟοτΞϧΰϦζϜͱ͸

    View Slide


  25. 25
    όϯσΟοτΞϧΰϦζϜͷ໰୊ʹམͱ͠ࠐΉͱɾɾɾ
    ● ࿹ … ϨΠΞ΢τύλʔϯ
    ● ใु … ͋ΔϨΠΞ΢τύλʔϯΛϢʔβʔʹఏڙͨ͠ͱ͖ͷCTR(λοϓϨʔτ)
    ϨΠΞ΢τ࠷దԽΛόϯσΟοτΞϧΰϦζϜͰߟ͑Δ

    View Slide


  26. 26
    ୳ࡧͱ׆༻ͷόϥϯεΛऔΓͳ͕Β࠷దͳϨΠΞ΢τύλʔϯΛ୳Δ
    όϯσΟοτΞϧΰϦζϜʹΑΔϨΠΞ΢τఏڙ
    ୳ࡧʢ࣮ݧʣ ׆༻ʢ஌ࣝ׆༻ʣ
    Osusume


    Timeline
    … ???
    Banners
    New
    Recommend
    Like
    … 0.3
    Banners
    Osusume


    Timeline
    όϥϯε

    ͱΓͳ͕Β

    ΍͍ͬͯͧ͘

    View Slide


  27. 27
    ηάϝϯτ2
    ηάϝϯτ1
    ݱࡏτϥΠதͷϩδοΫ֓ཁ
    ● ε-greedyΞϧΰϦζϜ: εͷ֬཰Ͱ୳ࡧ͠ɺ1-εͷ֬཰Ͱ׆༻(=ࠓ·Ͱͷσʔλ͔Β࠷΋ྑ͍
    ͱ෼͔͍ͬͯΔϨΠΞ΢τͷఏڙ)Λߦ͏ɻ
    ● ηάϝϯτϕʔεɿϢʔβʔηάϝϯτ͝ͱʹ୳ࡧͱ׆༻Λߦ͏ɻ
    Layout Optimizer
    Hom
    e

    ϨΠΞ΢τύλʔϯ
    Ϣʔβʔηάϝϯτ
    ɾɾɾ
    ηάϝϯτ3
    ɾɾɾ

    View Slide


  28. 28
    ͜Ε·ͰͷऔΓ૊Έɿ࣮ݧ঺հ

    View Slide


  29. 29
    ࣮ݧᶃɿߋ৽ִؒʹؔ͢Δ࣮ݧ
    ᶃ-A ߋ৽ִؒ(௕
    )

    ● ઃఆ
    ○ ใुɿHome CT
    R

    ○ σʔλͷߋ৽ɿ1೔ִؒ
    ○ ϨΠΞ΢τύλʔϯɿ~5

    ● ݁Ռ
    ○ Home CTR: fla
    t

    ○ Home CVR (ߪങऀ཰): down 😩
    ᶃ-B ߋ৽ִؒ(୹
    )

    ● ઃఆ
    ○ ใुɿHome CT
    R

    ○ σʔλͷߋ৽ɿ1ִ࣌ؒؒ
    ○ ϨΠΞ΢τύλʔϯɿ~5

    ● ݁Ռ
    ○ Home CTR: fla
    t

    ○ Home CVR (ߪങऀ཰): flat 🙂
    ߋ৽ִؒΛ୹͘͢Δ͜ͱͰ࠷దͰͳ͍ϨΠΞ΢τͷදࣔظ͕ؒ୹ॖͰ͖ɺ࠷దͳϨΠΞ΢τʹ͢͹
    ΍͘ऩଋ͢Δɻʢߋ৽ִؒͷ୹ॖ͸σʔλج൫ͷվળʹΑΓ࣮ݱɻʣ

    View Slide


  30. 30
    ࣮ݧᶄɿ୳ࡧ཰ʹؔ͢Δ࣮ݧ
    ࣮ݧᶃ ׆༻ଟΊ
    ● ઃఆ
    ○ ใुɿHome CT
    R

    ○ σʔλͷߋ৽ɿ1ִ࣌ؒؒ
    ○ ϨΠΞ΢τύλʔϯɿ~
    5

    ○ ୳ࡧ཰ε: 1%

    ● ݁Ռ
    ○ Home CTR: fla
    t

    ○ Home CVR (ߪങऀ཰): flat 🙂
    ࣮ݧᶄ ୳ࡧଟΊ
    ● ઃఆ
    ○ ใुɿHome CT
    R

    ○ σʔλͷߋ৽ɿ1ִ࣌ؒؒ
    ○ ϨΠΞ΢τύλʔϯɿ~
    5

    ○ ୳ࡧ཰ε: 5%

    ● ݁Ռ
    ○ Home CTR: fla
    t

    ○ Home CVR (ߪങऀ཰): flat 🙂
    ࠷ऴతͳϝτϦΫεʹ͸େ͖ͳࠩ͸ੜ͡ͳ͔͕ͬͨɺ୳ࡧ཰ͷߴ͍ઃఆͷํ͕ఏڙ͞ΕΔϨΠΞ΢
    τύλʔϯʹ҆ఆੑ͕͋ͬͨ (=֤ϨΠΞ΢τͷఏڙ࣌ؒͷ෼ࢄ͕খ͔ͬͨ͞)ɻ

    View Slide


  31. 31
    ● ϗʔϜը໘ͷϨΠΞ΢τఏڙϩδοΫΛ࣮ݧதͰɺόϯσΟοτ

    ΞϧΰϦζϜ͕͋Δఔ౓ϫʔΫ͢Δ͜ͱ͕෼͔͖ͬͯͨ
    ○ શମʹѱӨڹΛ༩͑ͣʹෳ਺ͷ৽نϨΠΞ΢τύλʔϯΛࢼ͢͜ͱ͸Ͱ͖ͦ͏
    ○ ΰʔϧϝτϦΫεͷվળʹ͍ͭͯ͸໛ࡧத

    ● σʔλߋ৽ִؒ΍୳ࡧ཰ͳͲͷมߋͷӨڹΛ঺հ
    ○ σʔλߋ৽ִؒ → ୹͍ํ(1೔ִؒΑΓ΋1ִ࣌ؒؒ)͕ྑͦ͞͏
    ○ ୳ࡧ཰ → ݁࿦͸ग़͍ͯͳ͍͕ڍಈͷҧ͍͕ݟ͍͑ͯΔ

    ● ࠓޙͷվળ
    ○ ίϯϙʔωϯτ։ൃͱฏߦͯ͠ϨΠΞ΢τ࠷దԽϩδοΫͷຏ͖ࠐΈΛ͍ͯ͘͠
    ○ Ϟσϧࣗମ΋·ͩجຊతͳͱ͜Ζ͔͠ར༻͍ͯ͠ͳ͍ͷͰվળͷ༨஍͋Γ
    ·ͱΊɿόϯσΟοτΞϧΰϦζϜʹΑΔϨΠΞ΢τܾఆ

    View Slide


  32. 32
    ·ͱΊ

    View Slide


  33. 33
    ● ϗʔϜը໘ͷύʔιφϥΠζΛࢧ͑Δ࢓૊Έ
    ○ ϞδϡϥʔԽ


    ■ ίϯϙʔωϯτͷඪ४ԽʹΑͬͯଟ͘ͷνʔϜ͕ಠཱฒߦͯ͠։ൃΛਐΊΔ͜ͱ͕Ͱ͖ΔΑ͏
    ʹ


    ■ ΫϥΠΞϯτ΍όοΫΤϯυͷಛఆαʔϏε͕ϘτϧωοΫʹͳΒͳ͍


    ○ ύʔιφϥΠζج൫


    ■ େྔͷϨΠΞ΢τύλʔϯʢίϯϙʔωϯτʣͷத͔Β࠷దͳϨΠΞ΢τܾఆΛ

    ࣗಈԽ͢ΔϚΠΫϩαʔϏεΛ։ൃத

    ● ϨΠΞ΢τܾఆͷϞσϧվળ
    ○ ݱࡏόϯσΟοτΞϧΰϦζϜΛϝΠϯͱͨ͠Ϟσϧ։ൃ&࣮ݧΛਪਐத
    ○ ෳ਺ͷϨΠΞ΢τΛ୳ࡧ͠ͳ͕ΒɺޮՌతʹϨΠΞ΢τΛܾఆ͢Δ࢓૊Έ͕Ͱ͖ͭͭ͋Δ
    ϗʔϜը໘ύʔιφϥΠζͷ࢓૊ΈͱϞσϧվળ

    View Slide