ホーム画面レイアウトのパーソナライゼーション Mercari ML&Search Talk Vol.1 / mercari-home-personalization-ml-search-talk

https://mercari.connpass.com/event/231679/

Transcript

1. 
   1
   ϗʔϜը໘ϨΠΞ΢τͷύʔιφϥΠθʔγϣϯ
   2021.12.1
   5
   
   Mercari ML&Search Talk Vol.
   1
   
   ݹᖒஐ༟
   

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2. 
   2
   Twitter: @rilmayer_jp
   ϓϩμΫτϚωʔδϟʔ݉ΤϯδχΞ from DiscoveryνʔϜ
   ● ීஈͷۀ຿
   ○ PdM: ϝϧΧϦͷσΟεΧόϦʔྖҬ(Ϩίϝϯσʔγϣϯ
   ػೳ΍ϗʔϜը໘ͷύʔιφϥΠθʔγϣϯࢪࡦ)ʹؔ͢Δ
   σΟϨΫγϣϯ
   ○ Engineering: ࢪࡦͷཱҊͱػೳ࣮૷΍γεςϜӡ༻

   ● ޷͖ɾಘҙ
   ○ ৘ใݕࡧ / ਪનγεςϜ
   ○ ૊৫࿦
   ࣗݾ঺հɿ ݹᖒஐ༟
   ૊৫࿦ͱ
   

   ݕࡧɾਪન😍
   

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3. 
   3
   Discovery νʔϜ
   ϝϧΧϦͷύʔιφϥΠθʔγϣϯ΍Ϩίϝϯσʔγϣϯશൠʹؔͯ͠৽ػೳ

   ։ൃ͔ΒϓϥοτϑΥʔϜͷӡ༻·ͰΛ୲͏ɺଟ༷ͳεΩϧ(ΫϥΠΞϯτ͔Β

   όοΫΤϯυ·Ͱ)ͱόοΫάϥ΢ϯυΛ࣋ͭϝϯόʔͰߏ੒͞ΕͨνʔϜ
   ओͳνʔϜͷ࢓ࣄ
   ● ϗʔϜը໘શମͷύʔιφϥΠθʔγϣϯ / ϨΠΞ΢τ࠷దԽ
   ● Ϩίϝϯυίϯϙʔωϯτͷվળ
   ○ ϗʔϜը໘
   ■ Ϣʔβʔ΁ͷ঎඼ਪન (“Ӿཡͨ͠঎඼͔Βͷ͓͢͢Ί”
   )
   
   ■ ͓͢͢ΊλΠϜϥΠϯ (“͓͢͢Ίͷ঎඼”
   )
   
   ■ ͳͲ..
   .
   
   ○ ঎඼ৄࡉϖʔδ
   ■ ؔ࿈঎඼ (“͜ͷ঎඼Λݟ͍ͯΔਓʹ͓͢͢Ί”)
   

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4. 
   4
   ● ϗʔϜը໘ͷϨΠΞ΢τվળΛࢧ͑Δ࢓૊Έ
   ● ϗʔϜը໘ύʔιφϥΠθʔγϣϯͷऔΓ૊Έ঺հ

   (λΠτϧΛύʔιφϥΠθʔγϣϯͱ͍ͯ͠·͕͢࠷దԽͷ࿩ϝΠϯͰ͢...
   )
   
   

   ຊ೔࿩͞ͳ͍͜ͱ
   ● ݸผͷϨίϝϯσʔγϣϯػೳ։ൃࣄྫ
   ● ૊৫ؒͰͷํ਑ͷ͢Γ߹Θͤ΍ਪਐͷ࢓ํ
   ● ࣮ݧͷϑϨʔϜϫʔΫ΍վળϧʔϓͷճ͠ํ
   ● ͳͲ
   ࠓ೔ͷ࿩
   

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5. 
   5
   γεςϜΞʔΩςΫνϟͱͷมભ
   ϗʔϜը໘ͷϨΠΞ΢τվળ

   Λࢧ͑Δ࢓૊Έ
   

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6. 
   6
   ϗʔϜը໘ϨΠΞ΢τվળͷΩʔϫʔυ
   ࣾ಺ϝϯόʔ͕ฒߦͯ͠
   ϗʔϜը໘։ൃͰ͖Δ

   Α͏ʹϗʔϜը໘ͷ

   ίϯϙʔωϯτΛඪ४Խ
   ମݧ޲্ͷͨΊʹϗʔϜ
   ը໘ͷϨΠΞ΢τΛ

   ͓٬༷ʹ͋ͬͨܗͰ

   ग़͠෼͚͢Δ
   ϞδϡϥʔԽ ύʔιφϥΠζ
   

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7. 
   7
   ϗʔϜը໘·ΘΓͷγεςϜΞʔΩςΫνϟมભ
   ϞϊϦγοΫ࣌୅ ϞδϡϥʔԽ (2019~) ύʔιφϥΠζج൫ (2021~)
   ϨΠΞ΢τ৘ใ
   
   
   (ϋʔυίʔυ)
   ίϯςϯπ
   Client
   Home
   

   Service
   Client
   ϢʔβʔʹԠͨ͡
   

   ఏڙՄೳͳ
   

   ίϯϙʔωϯτ܊
   Home
   
   
   Service
   Ϣʔβʔผʹ
   

   ࠷దԽ͞Εͨ
   

   ϨΠΞ΢τ৘ใ
   Layout
   
   
   Optimizer
   ϨΠΞ΢τ৘ใ
   
   
   (ϋʔυίʔυ)
   Micro Services
   

   (ίϯςϯπผ)
   Client
   Micro
   Services
   ϞϊϦε
   
   
   API
   

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8. 
   8
   ϗʔϜը໘·ΘΓͷγεςϜΞʔΩςΫνϟมભ
   ϞϊϦγοΫ࣌୅ ϞδϡϥʔԽ (2019~) ύʔιφϥΠζج൫ (2021~)
   ϨΠΞ΢τ৘ใ
   
   
   (ϋʔυίʔυ)
   ίϯςϯπ
   Client
   Home
   

   Service
   Client
   ϢʔβʔʹԠͨ͡
   

   ఏڙՄೳͳ
   

   ίϯϙʔωϯτ܊
   Home
   
   
   Service
   Ϣʔβʔผʹ
   

   ࠷దԽ͞Εͨ
   

   ϨΠΞ΢τ৘ใ
   Layout
   
   
   Optimizer
   ϨΠΞ΢τ৘ใ
   
   
   (ϋʔυίʔυ)
   Micro Services
   

   (ίϯςϯπผ)
   Client
   Micro
   Services
   ϞϊϦε
   
   
   API
   

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9. 
   9
   ͜Ε࡞
   ͬͯ
   ϗʔϜը໘վमͷ։ൃίετ͕ߴ͍ͨΊɺվम΍৽نίϯςϯπ௥Ճʹ͕࣌ؒ
   ͔͔Δʢ=࣮ݧͷεϐʔυ͕஗͘ɺԾઆݕূ͕ਐ·ͳ͍ʣ
   ϞϊϦγοΫ࣌୅ͷ՝୊ײ
   ΤϯδχΞʢΫϥΠΞϯτ&ϞϊϦγοΫAPI)

   ͕ϘτϧωοΫʹ... ϗʔϜը໘ͷվળΛ

   ߦ͍͍ͨਓͨͪ
   ϗʔϜը໘ͷPM
   ϞϊϦε
   
   
   API
   Client ͜Εͱ͜Εͱ
   

   ͜Εɾɾɾ
   ͜Ε࡞
   ͬͯ
   ͜Ε࡞
   ͬͯ
   ͜Ε࡞
   ͬͯ
   ͜Ε࡞
   ͬͯ
   ͜Ε࡞
   ͬͯ
   

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10. 
    10
    ϚΠΫϩαʔϏεͰίϯϙʔωϯτͷϞδϡϥʔԽ
    ෳ਺ͷνʔϜ͕ಠཱɾฒߦͯ͠։ൃ͕Մೳʹɻ
    Home Service
    Content Library
    

    ఏڙՄೳͳίϯϙʔωϯτͷϞδϡʔϧ
    Layout Master
    

    ίϯϙʔωϯτͷදࣔॱ
    Team A
    Contents A-1 Contents A-2
    …
    Team B
    Contents B-1 Contents B-2
    …
    …
    ͓٬༷
    Contents A-1
    Contents B-2
    Contents D-2
    …
    Layout Master Settin
    g
    
    1. A-
    1
    
    2. B-
    2
    
    3. D
    2
    
    4. …
    ։ൃ!
    ։ൃ!
    …
    Client
    

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11. 
    11
    ...
    ࣄલʹ༻ҙͨ͠ΫϥΠΞϯτͷUIςϯϓϨʔτ
    ΫϥΠΞϯτͰ༻్ʹԠͨ͡UIςϯϓϨʔτΛෳ਺༻ҙ͠ɺ࠶ར༻͢Δ͜ͱͰ

    UI։ൃͷ޻਺Λ࡟ݮɻ
    ςϯϓϨʔτλΠϓ
    ΛબΜͰI/Fʹैͬͯ
    

    σʔλΛ౉͚ͩ͢Ͱ
    ྑ͍ͷͰ։ൃ͕
    

    ָͩͳʙʂ
    ίϯϙʔωϯτ

    UIλΠϓͱ֨ೲσʔλ
    ϨΠΞ΢τ

    componentͷ૊Έ߹Θͤ
    ɾɾɾ
    

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12. 
    12
    ྫɿਪનίϯϙʔωϯτͷ։ൃ
    Home Service
    ਪનίϯϙʔωϯτ
    Service
    Content Library
    

    ఏڙՄೳͳίϯϙʔ
    

    ωϯτͷϞδϡʔϧ
    ਪનίϯϙʔωϯτ
    - UIύλʔϯɿUIύλʔϯ
    A
    
    - λΠτϧɿߪೖͨ͠঎඼͔Βͷ͓͢͢Ί
    - ग़ݱ৚݅ɿաڈNिؒͷؒʹ1఺Ҏ্ͷ

    ߪೖ͕͓͋ͬͨ٬༷
    - σʔλߏ଄ɿλΠτϧɺΞΠςϜ৘ใ
    - ϩδοΫɿϨίϝϯυαʔϏε͔Β

    ਪનΞΠςϜ৘ใΛऔಘ
    - …
    ਪનίϯϙʔωϯτͷ։ൃऀ
    Layout Master
    

    ίϯϙʔωϯτͷදࣔॱ
    Layout Master Settin
    g
    
    - A-1 → C-2 → [ਪનίϯϙʔωϯτ] → B-1
    New
    Contents A-1
    Contents B-2
    ৽نਪન

    ίϯϙʔωϯτ
    …
    Client
    

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13. 
    13
    ϗʔϜը໘·ΘΓͷγεςϜΞʔΩςΫνϟมભ
    ϞϊϦγοΫ࣌୅ ϞδϡϥʔԽ (2019~) ύʔιφϥΠζج൫ (2021~)
    ϨΠΞ΢τ৘ใ
    
    
    (ϋʔυίʔυ)
    ίϯςϯπ
    Client
    Home
    

    Service
    Client
    ϢʔβʔʹԠͨ͡
    

    ఏڙՄೳͳ
    

    ίϯϙʔωϯτ܊
    Home
    
    
    Service
    Ϣʔβʔผʹ
    

    ࠷దԽ͞Εͨ
    

    ϨΠΞ΢τ৘ใ
    Layout
    
    
    Optimizer
    ϨΠΞ΢τ৘ใ
    
    
    (ϋʔυίʔυ)
    Micro Services
    

    (ίϯςϯπผ)
    Client
    Micro
    Services
    ϞϊϦε
    
    
    API
    

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14. 
    14
    ϗʔϜͷ։ൃʹଟ͘ͷ։ൃऀ͕औΓ૊ΊΔΑ͏ʹͳ͕ͬͨɺ

    ϨΠΞ΢τϚελʔΛʮ୭͕ʯɺʮͲͷΑ͏ʹʯมߋ͢Δ͔͕՝୊ʹɾɾɾ
    ● എܠᶃɿίϯςϯπͷύʔιφϥΠζΛਐΊ͍ͨ
    ○ ༷ʑͳଐੑͷϢʔβʔʹ͋ͬͨίϯςϯπΛϗʔϜͰఏڙͰ͖ΔΑ͏ʹ͍͖͍ͯͨ͠

    (ྫ: ొ࿥ͨ͠͹͔Γͷ͓٬༷ʹ͸ϝϧΧϦͰϗοτͳ঎඼ΛϨίϝϯυ͍ͨ͠ͳͲ)

    ● എܠᶄɿϗʔϜΛ͓٬༷ͱͷద੾ͳίϛϡχέʔγϣϯͷ৔ͱ͍ͨ͠
    ○ ޿ࠂͳͲͨͱ͑ϝϧΧϦ͔ΒͷඞཁͳίϛϡχέʔγϣϯͰ͋ͬͯ΋ద੾ͳ͓٬༷ʹ

    ରͯ͠Ͱ͖Δ͚ͩద੾ͳλΠϛϯάͰఏڙ͍ͨ͠

    (ྫ: ϗʔϜը໘͕޿ࠂͰຒΊਚ͘͞ΕΔΑ͏ͳ͜ͱ͸ආ͚͍ͨͳͲ)
    ϞδϡϥʔԽޙͷ՝୊
    

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15. 
    15
    ղܾࡦɿϨΠΞ΢τ࠷దԽͷϚΠΫϩαʔϏε։ൃ
    ϗʔϜϨΠΞ΢τ࠷దԽʹ੹຿Λ࣋ͬͨϚΠΫϩαʔϏεΛ։ൃ͠ɺ

    Ϣʔβʔ͝ͱͷϨΠΞ΢τग़͠෼͚ΛҰݩ؅ཧͰ͖ΔΑ͏ʹɻ
    Client
    Home
    
    
    Service
    Layout Optimizer
    Layout Master Setting
    Optimization Model
    s
    
    User and
    Component
    
    
    Feature store
    Model 1 Model 2
    

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16. 
    16
    ϗʔϜը໘ϨΠΞ΢τܾఆͷ࢓૊Έ
    Client
    ϢʔβʔʹԠͨ͡ఏڙ
    

    Մೳͳίϯϙʔωϯτ
    IDΛ΋ͱʹɺͦΒΒͷ
    දࣔॱΛϦΫΤετ
    
    
    ྫ) [2, 3, 12, 1, …]
    Home
    
    
    Service
    ϗʔϜը໘ͷ
    
    
    ίϯςϯπΛ
    

    ϦΫΤετ
    Layout Optimizer
    Layout Master Setting
    Optimization Model
    s
    
    User and
    Component
    
    
    Feature store
    ϢʔβʔʹԠͨ͡
    

    ϞσϧΛݺͼग़ͯ͠ίϯϙʔωϯτ
    ͷදࣔॱΛ֬ఆ
    Model 1 Model 2
    ࠷దԽͷ݁ՌΛϗʔϜ
    αʔϏεʹϨεϙϯε
    
    
    ྫ) [1, 12, 3, …]
    ίϯϙʔωϯτID
    ʹԠͨ͡ίϯς
    ϯπΛ֤αʔϏ
    ε͔ΒϑΣον
    Ϣʔβʔ͝ͱʹ
    
    
    ҟͳΔϗʔϜը໘
    ΛϨεϙϯε
    ᶃ ᶄ
    ᶅ
    ᶆ
    ᶇ
    ᶈ
    

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17. 
    17
    ϞδϡϥʔԽ
    
    
    ● ίϯϙʔωϯτͷඪ४ԽʹΑͬͯଟ͘ͷνʔϜ͕ಠཱฒߦͯ͠։ൃΛਐΊΔ͜ͱ͕Ͱ͖Δ
    
    
    ● ΫϥΠΞϯτΤϯδχΞ΍όοΫΤϯυͷಛఆαʔϏε͕ϘτϧωοΫʹͳΒͳ͍
    
    
    ύʔιφϥΠζج൫
    
    
    ● ϨΠΞ΢τϚελʔʹΑΔ؅ཧʹ՝୊͕ݟ͖͑ͯͨͨΊɺϨΠΞ΢τͷܾఆʹ੹຿Λ࣋ͭ
    

    ϚΠΫϩαʔϏεΛ։ൃத
    ·ͱΊɿϗʔϜը໘ͷϨΠΞ΢τվળΛࢧ͑Δ࢓૊Έ
    

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18. 
    18
    ϗʔϜը໘ύʔιφϥΠθʔγϣϯͷऔΓ૊Έ
    ঺հ
    όϯσΟοτΞϧΰϦζϜʹΑΔϗʔϜը໘ϨΠΞ΢τͷ࠷దԽ
    

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19. 
    19
    ϗʔϜը໘ϨΠΞ΢τܾఆͷ՝୊
    

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20. 
    20
    ྫ: ϨΠΞ΢τύλʔϯͱλοϓϨʔτ
    ໰୊ઃఆɿ਺ଟ͘ͷϨΠΞ΢τ͔Β࠷ڧͷ΋ͷΛબͼ͍ͨ
    … 0.2 … 0.2
    … 0.1
    Liked Items
    … 0.3
    Banners
    Osusume
    
    
    Timeline
    … ???
    Banners
    New
    

    Component
    Osusume
    
    
    Timeline
    Liked Items
    Osusume
    
    
    Timeline Osusume
    
    
    Timeline
    Banners
    Osusume
    
    
    Timeline
    Osusume
    
    
    Timeline
    … ???
    Banners
    New
    

    Component
    ɾɾɾ
    ※ λοϓϨʔτ͸ϥϯμϜͳ஋
    ※ ϓϩμΫτʹ͓͍ͯඞͣ͠΋λοϓϨʔτ͕ߴ͍͜ͱ͕ྑ͍Θ͚Ͱ͸ͳ͍
    

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21. 
    21
    ৽ͨͳίϯϙʔωϯτΛؚΉϨΠΞ΢τύλʔϯΛσϑΥϧτύλʔϯͱ

    A/BςετͰൺֱ͠ɺ࠷ऴతͳҙࢥܾఆΛPM͕ߦ͏ɻ
    ैདྷ͔Βߦ͍ͬͯΔϨΠΞ΢τܾఆͷखଓ͖
    ࣮ݧ୳ࡧ
    (ޮՌෆ໌ͳϨΠΞ΢τ)
    ஌ࣝ׆༻

    (ݱࡏ࠷΋ྑ͍ϨΠΞ΢τ)
    Osusume
    
    
    Timeline
    … ???
    Banners
    New
    Component
    Like
    … 0.3
    Banners
    Osusume
    
    
    Timeline
    ςετͷ݁ՌΛ
    

    ΋ͱʹ௕ظత
    

    ʹྑͦ͞͏ͳํΛ
    

    ࠾༻͠Α͏ʂ
    ϗʔϜը໘ͷPM
    

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22. 
    22
    ● બ୒ࢶ͕ଟ͘ͳΔɿϨΠΞ΢τύλʔϯ(ίϯϙʔωϯτ)͕૿͑͗͢Δ
    ͱɺ༗ݶ࣌ؒͰ͋Δఔ౓ͷظؒͷ͔͔ΔA/BςετͰൺֱ͢Δ͜ͱ͕೉͠
    ͘ͳΔ
    ● ύʔιφϥΠζϧʔϧͷ؅ཧ͕ࠔ೉ɿݸผͷ͓٬༷ʹԊͬͨϨΠΞ΢τͳ
    ͲΛߟ͑࢝ΊΔͱਓखʹΑΔϧʔϧ؅ཧ͸ඇৗʹେม
    ● ΧελϚʔҎ֎ͷཁૉ͕େ͖͘ͳΔɿؔ܎ऀ͕૿͑ͯ͘Δͱ७ਮͳ

    ϓϩμΫτͷྑ͠ѱ͚ͩ͠ͰܾΊʹ͘͘ͳΔ͜ͱ΋͋Δ
    ϨΠΞ΢τύλʔϯΛA/Bςετ&PM൑அͰܾΊΔ՝୊
    εέʔϧ͢Δ࢓૊ΈͰϨΠΞ΢τΛܾఆ͍ͨ͠
    

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23. 
    23
    όϯσΟοτΞϧΰϦζϜͷಋೖ
    

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24. 
    24
    ● ΞϧΰϦζϜͷҰ෼໺
    ○ ໰୊ઃఆɿҟͳΔ֬཰తͳใुઃఆ͕ͳ͞Ε͍ͯΔෳ਺ͷબ୒ࢶ

    (εϩοτϚγʔϯ=Banditʹྫ͑ΒΕΔ)͕ଘࡏ͢Δத͔Βྑ͍

    બ୒ࢶΛબΜͰ࠷ऴతʹಘΔใुΛ࠷େԽ͍ͨ͠
    ○ ઓུɿࣄલʹ͍࣋ͬͯΔ஌ࣝ(ྫ͑͹ɺબ୒ࢶA͕࠷΋ใु͕ߴͦ͏

    ͳͲ)Λ׆༻ͭͭ͠ɺະ஌ͷબ୒ࢶ΋୳ΔόϥϯεΛ͏·͘औΔ
    ○ ༻ޠɿબ୒ࢶΛεϩοτϚγϯͷʮ࿹(Arm)ʯʹྫ͑ͯɺબ୒ࢶΛ

    બΜͩࡍʹಘΒΕΔརӹΛʮใु(reword)ʯͱݺͿɻ

    ※ଛࣦʹ໨Λ޲͚ͯޙչ(Regret)ͱݺͿ৔߹΋͋Δɻ

    ● ໘ന͞(ݸਓͷײ૝
    )
    
    ○ ࣮༻໘Ͱ΋Α͋͘Δ໰୊ઃఆͳͷͰԠ༻ൣғ͕޿͍
    ○ ཧ࿦໘Ͱ΋ظ଴஋ͳͲͷܭࢉ͕͔ͬ͠ΓͰ͖Δ
    όϯσΟοτΞϧΰϦζϜͱ͸
    

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25. 
    25
    όϯσΟοτΞϧΰϦζϜͷ໰୊ʹམͱ͠ࠐΉͱɾɾɾ
    ● ࿹ … ϨΠΞ΢τύλʔϯ
    ● ใु … ͋ΔϨΠΞ΢τύλʔϯΛϢʔβʔʹఏڙͨ͠ͱ͖ͷCTR(λοϓϨʔτ)
    ϨΠΞ΢τ࠷దԽΛόϯσΟοτΞϧΰϦζϜͰߟ͑Δ
    

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26. 
    26
    ୳ࡧͱ׆༻ͷόϥϯεΛऔΓͳ͕Β࠷దͳϨΠΞ΢τύλʔϯΛ୳Δ
    όϯσΟοτΞϧΰϦζϜʹΑΔϨΠΞ΢τఏڙ
    ୳ࡧʢ࣮ݧʣ ׆༻ʢ஌ࣝ׆༻ʣ
    Osusume
    
    
    Timeline
    … ???
    Banners
    New
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    Like
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    Banners
    Osusume
    
    
    Timeline
    όϥϯε
    

    ͱΓͳ͕Β
    

    ΍͍ͬͯͧ͘
    

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27. 
    27
    ηάϝϯτ2
    ηάϝϯτ1
    ݱࡏτϥΠதͷϩδοΫ֓ཁ
    ● ε-greedyΞϧΰϦζϜ: εͷ֬཰Ͱ୳ࡧ͠ɺ1-εͷ֬཰Ͱ׆༻(=ࠓ·Ͱͷσʔλ͔Β࠷΋ྑ͍
    ͱ෼͔͍ͬͯΔϨΠΞ΢τͷఏڙ)Λߦ͏ɻ
    ● ηάϝϯτϕʔεɿϢʔβʔηάϝϯτ͝ͱʹ୳ࡧͱ׆༻Λߦ͏ɻ
    Layout Optimizer
    Hom
    e
    
    ϨΠΞ΢τύλʔϯ
    Ϣʔβʔηάϝϯτ
    ɾɾɾ
    ηάϝϯτ3
    ɾɾɾ
    

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28. 
    28
    ͜Ε·ͰͷऔΓ૊Έɿ࣮ݧ঺հ
    

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29. 
    29
    ࣮ݧᶃɿߋ৽ִؒʹؔ͢Δ࣮ݧ
    ᶃ-A ߋ৽ִؒ(௕
    )
    
    ● ઃఆ
    ○ ใुɿHome CT
    R
    
    ○ σʔλͷߋ৽ɿ1೔ִؒ
    ○ ϨΠΞ΢τύλʔϯɿ~5

    ● ݁Ռ
    ○ Home CTR: fla
    t
    
    ○ Home CVR (ߪങऀ཰): down 😩
    ᶃ-B ߋ৽ִؒ(୹
    )
    
    ● ઃఆ
    ○ ใुɿHome CT
    R
    
    ○ σʔλͷߋ৽ɿ1ִ࣌ؒؒ
    ○ ϨΠΞ΢τύλʔϯɿ~5

    ● ݁Ռ
    ○ Home CTR: fla
    t
    
    ○ Home CVR (ߪങऀ཰): flat 🙂
    ߋ৽ִؒΛ୹͘͢Δ͜ͱͰ࠷దͰͳ͍ϨΠΞ΢τͷදࣔظ͕ؒ୹ॖͰ͖ɺ࠷దͳϨΠΞ΢τʹ͢͹
    ΍͘ऩଋ͢Δɻʢߋ৽ִؒͷ୹ॖ͸σʔλج൫ͷվળʹΑΓ࣮ݱɻʣ
    

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30. 
    30
    ࣮ݧᶄɿ୳ࡧ཰ʹؔ͢Δ࣮ݧ
    ࣮ݧᶃ ׆༻ଟΊ
    ● ઃఆ
    ○ ใुɿHome CT
    R
    
    ○ σʔλͷߋ৽ɿ1ִ࣌ؒؒ
    ○ ϨΠΞ΢τύλʔϯɿ~
    5
    
    ○ ୳ࡧ཰ε: 1%

    ● ݁Ռ
    ○ Home CTR: fla
    t
    
    ○ Home CVR (ߪങऀ཰): flat 🙂
    ࣮ݧᶄ ୳ࡧଟΊ
    ● ઃఆ
    ○ ใुɿHome CT
    R
    
    ○ σʔλͷߋ৽ɿ1ִ࣌ؒؒ
    ○ ϨΠΞ΢τύλʔϯɿ~
    5
    
    ○ ୳ࡧ཰ε: 5%

    ● ݁Ռ
    ○ Home CTR: fla
    t
    
    ○ Home CVR (ߪങऀ཰): flat 🙂
    ࠷ऴతͳϝτϦΫεʹ͸େ͖ͳࠩ͸ੜ͡ͳ͔͕ͬͨɺ୳ࡧ཰ͷߴ͍ઃఆͷํ͕ఏڙ͞ΕΔϨΠΞ΢
    τύλʔϯʹ҆ఆੑ͕͋ͬͨ (=֤ϨΠΞ΢τͷఏڙ࣌ؒͷ෼ࢄ͕খ͔ͬͨ͞)ɻ
    

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31. 
    31
    ● ϗʔϜը໘ͷϨΠΞ΢τఏڙϩδοΫΛ࣮ݧதͰɺόϯσΟοτ

    ΞϧΰϦζϜ͕͋Δఔ౓ϫʔΫ͢Δ͜ͱ͕෼͔͖ͬͯͨ
    ○ શମʹѱӨڹΛ༩͑ͣʹෳ਺ͷ৽نϨΠΞ΢τύλʔϯΛࢼ͢͜ͱ͸Ͱ͖ͦ͏
    ○ ΰʔϧϝτϦΫεͷվળʹ͍ͭͯ͸໛ࡧத

    ● σʔλߋ৽ִؒ΍୳ࡧ཰ͳͲͷมߋͷӨڹΛ঺հ
    ○ σʔλߋ৽ִؒ → ୹͍ํ(1೔ִؒΑΓ΋1ִ࣌ؒؒ)͕ྑͦ͞͏
    ○ ୳ࡧ཰ → ݁࿦͸ग़͍ͯͳ͍͕ڍಈͷҧ͍͕ݟ͍͑ͯΔ

    ● ࠓޙͷվળ
    ○ ίϯϙʔωϯτ։ൃͱฏߦͯ͠ϨΠΞ΢τ࠷దԽϩδοΫͷຏ͖ࠐΈΛ͍ͯ͘͠
    ○ Ϟσϧࣗମ΋·ͩجຊతͳͱ͜Ζ͔͠ར༻͍ͯ͠ͳ͍ͷͰվળͷ༨஍͋Γ
    ·ͱΊɿόϯσΟοτΞϧΰϦζϜʹΑΔϨΠΞ΢τܾఆ
    

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32. 
    32
    ·ͱΊ
    

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33. 
    33
    ● ϗʔϜը໘ͷύʔιφϥΠζΛࢧ͑Δ࢓૊Έ
    ○ ϞδϡϥʔԽ
    
    
    ■ ίϯϙʔωϯτͷඪ४ԽʹΑͬͯଟ͘ͷνʔϜ͕ಠཱฒߦͯ͠։ൃΛਐΊΔ͜ͱ͕Ͱ͖ΔΑ͏
    ʹ
    
    
    ■ ΫϥΠΞϯτ΍όοΫΤϯυͷಛఆαʔϏε͕ϘτϧωοΫʹͳΒͳ͍
    
    
    ○ ύʔιφϥΠζج൫
    
    
    ■ େྔͷϨΠΞ΢τύλʔϯʢίϯϙʔωϯτʣͷத͔Β࠷దͳϨΠΞ΢τܾఆΛ
    

    ࣗಈԽ͢ΔϚΠΫϩαʔϏεΛ։ൃத
    

    ● ϨΠΞ΢τܾఆͷϞσϧվળ
    ○ ݱࡏόϯσΟοτΞϧΰϦζϜΛϝΠϯͱͨ͠Ϟσϧ։ൃ&࣮ݧΛਪਐத
    ○ ෳ਺ͷϨΠΞ΢τΛ୳ࡧ͠ͳ͕ΒɺޮՌతʹϨΠΞ΢τΛܾఆ͢Δ࢓૊Έ͕Ͱ͖ͭͭ͋Δ
    ϗʔϜը໘ύʔιφϥΠζͷ࢓૊ΈͱϞσϧվળ
    

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