Social Commerce: Yesterday, Today & Tomorrow

Social Commerce Yesterday, Today & Tomorrow. Presentation by Robert Cole of RockCheetah for Tnooz-Amadeus Mid-year 2011 Webinar on June 29, 2011.

Transcript

1. Social Commerce Yesterday, Today & Tomorrow tnooz-Amadeus Mid-year 2011 Webinar
2. Social Commerce – Primordial Swamp June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Elephi Pelephi flickr Robert Cole | RockCheetah - 2
3. Social Commerce – Yesterday (Predictions from December 2010) • Social – Telepresence (FaceTime) | Hit on New Phones? • Location – Check-ins Growing Rapidly | Going Mainstream? • Mobile – NFC Gathering Steam | Maybe in June iPhone 5? • Commerce – Groupon | Rapid Expansion + Rampant Cloning June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Katherine H flickr Robert Cole | RockCheetah - 3
4. Social Commerce – Today (Observations from June 2011) • Social – Limited Traction for Social Currencies • Klout Score & Empire Ave Share Price? • Location – Geo-tailored Offers Showing Promise • jetBlue – 10th Anniversary • Mobile – Promo-Driven Flash Mobs • Ocean Properties – Bacardi Girls • Commerce – Currently, Most Group Buying Isn’t Social • Station Casinos – welovelocals June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: kagey_b flickr Robert Cole | RockCheetah - 4
5. Social Commerce – Tomorrow (Prophecies beyond July 2011) • Social – Social Graph Consolidation • Facebook Gets Semantic • Location – Venue Harmonization • FourSquare Venues Project • Mobile – Near Field Communications • Payments, Ads & Loyalty Get Personal • Commerce – Wallets • Google Wallet | Apple iWallet are Game Changers June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: just.Luc - flickr Robert Cole | RockCheetah - 5