Cicerone - E&M Course Project

Transcript

1. Ábris Nagy CEO
2. 50% 1.4 Billion 1.4 Billion 50%
3. Cicerone
8. Tourists Guides 20-35 years old People who like travel around..
9. guides are cheap easy to use accessible quality guaranteed meet new people
10. 24% 76% 1€ - 10+€ 46% 54% What customers would like to spend Guides cost less than 10€
12. General Personal Cheap tours Expensive tours Market Positioning
13. Marketing Advertise at Universities Social Networks Social Media Posters Leaflets 50 countries 50 touristic cities Advertising Local Tourists Adsense Websites Europe flyers Students Travel agents Tourism offices Hotels
14. 12.000 €
15. 12.000 € 1.000 €
16. 50.000 € 12.000 € 1.000 €
17. A Passionate Team Roberto Zen Dorka Palotay Design Giovanni De Francesco Design and Developer Marketing and Competitors CEO Ábris Nagy Partners Jurian van Dalfsen
19. HIDDEN SLIDES
20. I wasn't on a vacation. 23 28% once 28 34% more then once but less then five times 28 34% more then five times 3 4% I didn't have a tour guide 64 78% once 8 10% more then once but less then five times 6 7% more then five times 1 1% How many times were you on a vacation this year? Did you have a tour guide on any of the occasions? If yes on how many? M a r k e t
21. M a r k e t 01/12/14 15:41 Market survey - Moduli Google I wouldn't pay 20 24% 1-10 € 29 35% 10-30 € 25 30% 30-50 € 7 9% more then 50 € 0 0% churches, castles 47 57% museums, galleries 47 57% bars, clubs (nightlife in general) 33 40% markets, shops, malls 23 28% local, non-touristic sites 53 65% Which of the following would you like to visit the most? How much would you pay for a professional guided tour?
22. M a r k e t 01/12/14 15:41 Market survey - Moduli Google Yes 74 90% No 6 7% I wouldn't pay 19 23% 1-10 € 44 54% 10-30 € 16 20% 30-50 € 2 2% more then 50 € 0 0% Yes 65 79% No 15 18% How much would you pay for a local tour guide? Do you have non-touristic places in your town that are worth visiting? Would you like locals to show you around the city?
23. M a r k e t Market survey - Moduli Google Yes 48 59% No 33 40% For how much money would you give a guided tour? Would you show foreign people around your city to earn some money?
24. Roadmap
25. Busines Canvas
26. Validation Board 1
27. Validation Board 2
28. Validation Board 3
29. Airbnb Diagram