forces Alternatives Need Enablers Who? What? How? Outcome? Why? Known? Liked? Suitable? eMarketing Direct Sales Customer service Product / service Supply People Offline marketing Data and analytics Platform / shop Market forces Alternatives Need Enablers 2/10
Enablers 2/10 Internal perspective Personal experience Network hearsay 6/10 Population perspective Customer use case Published developments Google consumer survey MailChip customer survey Socialmention & Google alerts
Outcome? Why? Known? Liked? Suitable? eMarketing Direct Sales Customer service Product / service Supply People Offline marketing Data and analytics Platform / shop Strategy Go To Market Strategy: Our approach Who? What? How? Outcome? Why? 2/10
Need Enablers Who? What? How? Outcome? Why? Known? Liked? Suitable? eMarketing Direct Sales Customer service Product / service Supply People Offline marketing Data and analytics Platform / shop Delivery Known? Liked? Suitable? eMarketing Direct Sales Customer service Product / service Supply People Offline marketing Data and analytics Platform / shop 2/10