Paul Wright - AppsFlyer

Fdbc1b933436f2844be71e3143146bd4?s=47 Ross Swrve
November 23, 2016
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Paul Wright - AppsFlyer

Fdbc1b933436f2844be71e3143146bd4?s=128

Ross Swrve

November 23, 2016
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Transcript

  1. Closing Remarks: Mobile Moments London 2016

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  3. If you don’t have a mobile strategy, you don’t have

    a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
  4. Mobile’s tipping point Was like, soooo... 2013! Or was it

    2007? Source: comScore / Morgan Stanley
  5. Mobile advertising is big business In 2017... $99.3B $97.4B Source:

    ZenithOptimiedia Mobile Advertising Forecast
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  7. Mobile will become is the First Screen Source: eMarketer, Oct

    2015
  8. Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile

    Commerce, 2015
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  10. 50% of marketers are not measuring mobile engagement and ROI

    Fact#1 Source: Adobe.com
  11. Source: Signal.co Only 40% are measuring app revenue Fact#2

  12. Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints

    Fact#3
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  15. Measurement Data Insights Mobile needs you... ... to act responsibly

  16. THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend

    Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month                  
  17. Q. Where should we advertise? Source: AppsFlyer Performance Index H1

    2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
  18. Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index

    H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV
  19. Helping our clients succeed

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  26. I love mobiiiile!

  27. Networking drinks : THANK YOU

  28. Thanks paul.wright@appsflyer.com