Paul Wright - AppsFlyer

Transcript

1. Closing Remarks: Mobile Moments London 2016

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3. If you don’t have a mobile strategy, you don’t have

   a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”

4. Mobile’s tipping point Was like, soooo... 2013! Or was it

   2007? Source: comScore / Morgan Stanley

5. Mobile advertising is big business In 2017... $99.3B $97.4B Source:

   ZenithOptimiedia Mobile Advertising Forecast
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7. Mobile will become is the First Screen Source: eMarketer, Oct

   2015

8. Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile

   Commerce, 2015
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10. 50% of marketers are not measuring mobile engagement and ROI

    Fact#1 Source: Adobe.com

11. Source: Signal.co Only 40% are measuring app revenue Fact#2

12. Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints

    Fact#3
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15. Measurement Data Insights Mobile needs you... ... to act responsibly

16. THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend

    Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month                  

17. Q. Where should we advertise? Source: AppsFlyer Performance Index H1

    2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume

18. Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index

    H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV

19. Helping our clients succeed

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26. I love mobiiiile!

27. Networking drinks : THANK YOU

28. Thanks paul.wright@appsflyer.com