Paul Wright - AppsFlyer

Transcript

1. Closing Remarks:
   Mobile Moments London 2016
   

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3. If you don’t have a mobile strategy,
   you don’t have a future strategy.
   - Eric Schmidt, Executive Chairman, Google
   c. 2012
   “
   ”
   

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4. Mobile’s tipping point
   Was like, soooo...
   2013!
   Or was it 2007?
   Source: comScore / Morgan Stanley
   

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5. Mobile advertising is big business
   In 2017...
   $99.3B $97.4B
   Source: ZenithOptimiedia Mobile Advertising Forecast
   

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7. Mobile will become is the First Screen
   Source: eMarketer, Oct 2015
   

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8. Mobile (Apps) Drives User Engagement
   Source: Criteo, State of MObile Commerce, 2015
   

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10. 50%
    of marketers are not measuring
    mobile engagement and ROI
    Fact#1
    Source: Adobe.com
    

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11. Source: Signal.co
    Only 40%
    are measuring app revenue
    Fact#2
    

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12. Source: AdRoll.com
    20%
    use cross-channel data
    to evaluate all touchpoints
    Fact#3
    

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15. Measurement
    Data Insights
    Mobile needs you...
    ... to act responsibly
    

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16. THE ATTRIBUTION
    AUTHORITY
    100%
    Independent &
    Unbiased
    $6B
    Ad Spend
    Measured
    2000+
    Integrated
    Partners
    0
    Financial interest
    in ad networks
    Advertisers
    10K+
    250B
    Mobile Actions
    Measured Per Month
                   
     
    

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17. Q. Where should we advertise?
    Source: AppsFlyer Performance Index H1 2016
    OS: iOS
    Market: Global
    Vertical: Non Gaming
    KPI : Install Volume
    

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18. Q. Who drives LTV in Europe?
    Source: AppsFlyer Performance Index H1 2016
    OS: Android
    Market: Europe
    Vertical: Non Gaming
    KPI : LTV
    

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19. Helping our clients succeed
    

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26. I love
    mobiiiile!
    

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27. Networking drinks :
    THANK YOU
    

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28. Thanks
    paul.wright@appsflyer.com
    

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