$30 off During Our Annual Pro Sale. View Details »

Paul Wright - AppsFlyer

Ross Swrve
November 23, 2016
66

Paul Wright - AppsFlyer

Ross Swrve

November 23, 2016
Tweet

Transcript

  1. Closing Remarks:
    Mobile Moments London 2016

    View Slide

  2. View Slide

  3. If you don’t have a mobile strategy,
    you don’t have a future strategy.
    - Eric Schmidt, Executive Chairman, Google
    c. 2012


    View Slide

  4. Mobile’s tipping point
    Was like, soooo...
    2013!
    Or was it 2007?
    Source: comScore / Morgan Stanley

    View Slide

  5. Mobile advertising is big business
    In 2017...
    $99.3B $97.4B
    Source: ZenithOptimiedia Mobile Advertising Forecast

    View Slide

  6. View Slide

  7. Mobile will become is the First Screen
    Source: eMarketer, Oct 2015

    View Slide

  8. Mobile (Apps) Drives User Engagement
    Source: Criteo, State of MObile Commerce, 2015

    View Slide

  9. View Slide

  10. 50%
    of marketers are not measuring
    mobile engagement and ROI
    Fact#1
    Source: Adobe.com

    View Slide

  11. Source: Signal.co
    Only 40%
    are measuring app revenue
    Fact#2

    View Slide

  12. Source: AdRoll.com
    20%
    use cross-channel data
    to evaluate all touchpoints
    Fact#3

    View Slide

  13. View Slide

  14. View Slide

  15. Measurement
    Data Insights
    Mobile needs you...
    ... to act responsibly

    View Slide

  16. THE ATTRIBUTION
    AUTHORITY
    100%
    Independent &
    Unbiased
    $6B
    Ad Spend
    Measured
    2000+
    Integrated
    Partners
    0
    Financial interest
    in ad networks
    Advertisers
    10K+
    250B
    Mobile Actions
    Measured Per Month
                   
     

    View Slide

  17. Q. Where should we advertise?
    Source: AppsFlyer Performance Index H1 2016
    OS: iOS
    Market: Global
    Vertical: Non Gaming
    KPI : Install Volume

    View Slide

  18. Q. Who drives LTV in Europe?
    Source: AppsFlyer Performance Index H1 2016
    OS: Android
    Market: Europe
    Vertical: Non Gaming
    KPI : LTV

    View Slide

  19. Helping our clients succeed

    View Slide

  20. View Slide

  21. View Slide

  22. View Slide

  23. View Slide

  24. View Slide

  25. View Slide

  26. I love
    mobiiiile!

    View Slide

  27. Networking drinks :
    THANK YOU

    View Slide

  28. View Slide