Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Paul Wright - AppsFlyer
Search
Ross Swrve
November 23, 2016
0
95
Paul Wright - AppsFlyer
Ross Swrve
November 23, 2016
Tweet
Share
More Decks by Ross Swrve
See All by Ross Swrve
Barry Nolan - Swrve
rosshamer
0
130
Julie Chakraverty - Rungway
rosshamer
0
73
Jonathan Butt - Jinn
rosshamer
0
110
James Lodge - Fetch
rosshamer
0
160
Siqing Lin - TUI Travel
rosshamer
0
240
Philippe Meriaux - Happn
rosshamer
0
140
Adam Warburton - Travelex
rosshamer
0
69
Featured
See All Featured
Designing for humans not robots
tammielis
253
25k
Building Adaptive Systems
keathley
43
2.6k
How to train your dragon (web standard)
notwaldorf
94
6.1k
Documentation Writing (for coders)
carmenintech
72
4.9k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
281
13k
Java REST API Framework Comparison - PWX 2021
mraible
31
8.7k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
15
1.5k
Stop Working from a Prison Cell
hatefulcrawdad
270
20k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
124
52k
Building Flexible Design Systems
yeseniaperezcruz
328
39k
Fireside Chat
paigeccino
37
3.5k
Transcript
Closing Remarks: Mobile Moments London 2016
None
If you don’t have a mobile strategy, you don’t have
a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
Mobile’s tipping point Was like, soooo... 2013! Or was it
2007? Source: comScore / Morgan Stanley
Mobile advertising is big business In 2017... $99.3B $97.4B Source:
ZenithOptimiedia Mobile Advertising Forecast
None
Mobile will become is the First Screen Source: eMarketer, Oct
2015
Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile
Commerce, 2015
None
50% of marketers are not measuring mobile engagement and ROI
Fact#1 Source: Adobe.com
Source: Signal.co Only 40% are measuring app revenue Fact#2
Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints
Fact#3
None
None
Measurement Data Insights Mobile needs you... ... to act responsibly
THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend
Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month
Q. Where should we advertise? Source: AppsFlyer Performance Index H1
2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index
H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV
Helping our clients succeed
None
None
None
None
None
None
I love mobiiiile!
Networking drinks : THANK YOU
Thanks
[email protected]