Paul Wright - AppsFlyer

1. Closing Remarks: Mobile Moments London 2016
3. If you don’t have a mobile strategy, you don’t have a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
4. Mobile’s tipping point Was like, soooo... 2013! Or was it 2007? Source: comScore / Morgan Stanley
5. Mobile advertising is big business In 2017... $99.3B $97.4B Source: ZenithOptimiedia Mobile Advertising Forecast
7. Mobile will become is the First Screen Source: eMarketer, Oct 2015
8. Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile Commerce, 2015
10. 50% of marketers are not measuring mobile engagement and ROI Fact#1 Source: Adobe.com
11. Source: Signal.co Only 40% are measuring app revenue Fact#2
12. Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints Fact#3
15. Measurement Data Insights Mobile needs you... ... to act responsibly
16. THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month                  
17. Q. Where should we advertise? Source: AppsFlyer Performance Index H1 2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
18. Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV
19. Helping our clients succeed
26. I love mobiiiile!
27. Networking drinks : THANK YOU
28. Thanks paul.wright@appsflyer.com