Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Paul Wright - AppsFlyer
Search
Ross Swrve
November 23, 2016
0
80
Paul Wright - AppsFlyer
Ross Swrve
November 23, 2016
Tweet
Share
More Decks by Ross Swrve
See All by Ross Swrve
Barry Nolan - Swrve
rosshamer
0
110
Julie Chakraverty - Rungway
rosshamer
0
64
Jonathan Butt - Jinn
rosshamer
0
95
James Lodge - Fetch
rosshamer
0
160
Siqing Lin - TUI Travel
rosshamer
0
220
Philippe Meriaux - Happn
rosshamer
0
120
Adam Warburton - Travelex
rosshamer
0
60
Featured
See All Featured
The Invisible Side of Design
smashingmag
294
49k
Bash Introduction
62gerente
604
210k
In The Pink: A Labor of Love
frogandcode
138
21k
GitHub's CSS Performance
jonrohan
1023
450k
The World Runs on Bad Software
bkeepers
PRO
61
6.7k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
1
3.4k
A better future with KSS
kneath
231
16k
Gamification - CAS2011
davidbonilla
76
4.6k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
Principles of Awesome APIs and How to Build Them.
keavy
120
16k
Done Done
chrislema
178
15k
The Cost Of JavaScript in 2023
addyosmani
14
3.8k
Transcript
Closing Remarks: Mobile Moments London 2016
None
If you don’t have a mobile strategy, you don’t have
a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
Mobile’s tipping point Was like, soooo... 2013! Or was it
2007? Source: comScore / Morgan Stanley
Mobile advertising is big business In 2017... $99.3B $97.4B Source:
ZenithOptimiedia Mobile Advertising Forecast
None
Mobile will become is the First Screen Source: eMarketer, Oct
2015
Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile
Commerce, 2015
None
50% of marketers are not measuring mobile engagement and ROI
Fact#1 Source: Adobe.com
Source: Signal.co Only 40% are measuring app revenue Fact#2
Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints
Fact#3
None
None
Measurement Data Insights Mobile needs you... ... to act responsibly
THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend
Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month
Q. Where should we advertise? Source: AppsFlyer Performance Index H1
2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index
H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV
Helping our clients succeed
None
None
None
None
None
None
I love mobiiiile!
Networking drinks : THANK YOU
Thanks
[email protected]