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Paul Wright - AppsFlyer

Ross Swrve
November 23, 2016
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Paul Wright - AppsFlyer

Ross Swrve

November 23, 2016
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  1. If you don’t have a mobile strategy, you don’t have

    a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”
  2. Mobile’s tipping point Was like, soooo... 2013! Or was it

    2007? Source: comScore / Morgan Stanley
  3. Mobile advertising is big business In 2017... $99.3B $97.4B Source:

    ZenithOptimiedia Mobile Advertising Forecast
  4. THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend

    Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month                  
  5. Q. Where should we advertise? Source: AppsFlyer Performance Index H1

    2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume
  6. Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index

    H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV