Closing Remarks:Mobile Moments London 2016
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If you don’t have a mobile strategy,you don’t have a future strategy.- Eric Schmidt, Executive Chairman, Googlec. 2012“”
Mobile’s tipping pointWas like, soooo...2013!Or was it 2007?Source: comScore / Morgan Stanley
Mobile advertising is big businessIn 2017...$99.3B $97.4BSource: ZenithOptimiedia Mobile Advertising Forecast
Mobile will become is the First ScreenSource: eMarketer, Oct 2015
Mobile (Apps) Drives User EngagementSource: Criteo, State of MObile Commerce, 2015
50%of marketers are not measuringmobile engagement and ROIFact#1Source: Adobe.com
Source: Signal.coOnly 40%are measuring app revenueFact#2
Source: AdRoll.com20%use cross-channel datato evaluate all touchpointsFact#3
MeasurementData InsightsMobile needs you...... to act responsibly
THE ATTRIBUTIONAUTHORITY100%Independent &Unbiased$6BAd SpendMeasured2000+IntegratedPartners0Financial interestin ad networksAdvertisers10K+250BMobile ActionsMeasured Per Month
Q. Where should we advertise?Source: AppsFlyer Performance Index H1 2016OS: iOSMarket: GlobalVertical: Non GamingKPI : Install Volume
Q. Who drives LTV in Europe?Source: AppsFlyer Performance Index H1 2016OS: AndroidMarket: EuropeVertical: Non GamingKPI : LTV
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