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Adam Warburton - Travelex

Ross Swrve
November 23, 2016
59

Adam Warburton - Travelex

Ross Swrve

November 23, 2016
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Transcript

  1. Supercharging
    Engagement In An
    Unengaging Category
    @adamwarb

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  2. Need
    Need
    Have
    Have

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  3. Need
    Need
    Have
    Have

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  4. Need Have
    Currency

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  5. What’s the customer problem
    you’re solving?

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  6. ing credit
    uture use
    Borrowin
    credit
    Transferring credit
    in an alternative
    currency
    Transferring credit
    at a distance
    Transferring credit
    whilst present
    Transferring credit in
    exchange for goods
    and services
    Transferring credit
    in a domestic
    currency

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  7. Medium: @OmerYariv

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  8. What should I
    wear today?
    When’s the best
    time to go out?
    Should I take my
    allergy meds?

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  9. Medium: @OmerYariv

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  10. Medium: @OmerYariv

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  11. Medium: @laurenceveale

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  12. Medium: @laurenceveale

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  13. Make dinner
    better
    Impress someone
    Enjoyment /
    Relaxation

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  14. Medium: @laurenceveale

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  15. Medium: @laurenceveale

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  16. More flavours Cheaper price

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  17. Entertain me /
    keep me busy
    Fill me up until
    lunch time

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  18. Need Have
    Currency

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  19. ing credit
    uture use
    Borrowin
    credit
    Transferring credit
    in an alternative
    currency
    Transferring credit
    at a distance
    Transferring credit
    whilst present
    Transferring credit in
    exchange for goods
    and services
    Transferring credit
    in a domestic
    currency

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  20. I want to pay
    easily (familiar)
    I want payment
    to be universally
    accepted
    I want it to be
    low cost
    I want it to be
    safe
    I want it to be
    easy to acquire
    I want it to be
    portable
    I want it to be
    trustworthy

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  21. Familiarity Acceptance Cost Acquisition Trust Portability Security
    Suitability
    Cash

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  22. Familiarity Acceptance Cost Acquisition Trust Portability Security
    Suitability
    Cash
    Cards

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  23. Familiarity Acceptance Cost Acquisition Trust Portability Security
    Suitability
    Cash
    Cards
    Supercard

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  24. Lessons
    Currency is interesting (!)
    Understanding the job of the product is key to winning
    Optimise for underserved outcomes

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  25. Thank You
    @adamwarb

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