put real life back into the online da+ng experience To give a second chance to missed connec+ons pn is uniquely differen+ated in the da+ng space We cross paths with hundreds of people every day in real life happn provides the opportunity to actually connect and meet these people pn uses hyper-‐loca+on and real-‐+me for a new promise: Find the people you’ve crossed paths with happn – Mobile Moments London 2016
the product your users love Make it simple Make sure it scales Never stop improving it 45 releases in 30 months 2 major UI redesigns Pla\orm migra+on to support 500+ M users Average grade on each store 4.5 happn – Mobile Moments London 2016
iden+ty, a message to your users è Use the right content Know your target audience è Use the right channels Measure and track CPI > CPR > CPAU7D > CPA Content crea+on in 17 languages Innova+ve formats Op+mize cost on objec+ves App install 1 App install 2 happn – Mobile Moments London 2016
freemium model: do not block users, enhance their experience Mone+za+on embedded in your product In-‐app revenue vs. adver+sing Reach profitability in various countries across the world Bring innova+ve revenue models Trigger conversions Incorporate na+ve adver+sing happn – Mobile Moments London 2016
Absolute rule: any hire must make the team beder A mader of philosophy: 1. Iden+fy the job needed è hire the right person 2. Hire bright people è find them a posi+on Interna+onality is a business requirement, diversity is a human requirement If you can, bring early employees to the top of the chart, but if you can’t, don’t waste +me and hire For every job, every person you interview: Remember that you’re an IT company Dedica+on Skills Cultural fit & personality happn – Mobile Moments London 2016
towards common and ambi+ous objec+ves Pyramidal organiza+ons minimize each person’s impact Place transversal teams at the heart of your organiza+on è where does Data fit? Create communica+on and coopera+on channels Keep a single office for as long as you can Define your iden+ty & build the company culture Con+nuous improvement Solidarity Challenge each other happn – Mobile Moments London 2016
Technology is at the core of your product, your efficiency. è explore your choices Test & learn but aim at doing the right thing: Hopefully, your company will grow faster than your ability to redevelop things from scratch We went from 0 to 24M users in 2.5 years with a total down+me of 1h15mn Scalability Key 2016 ques+on Cloud ? Users expect QoS happn – Mobile Moments London 2016
a tracking tool You can’t op+mize usage and revenue without an analy+cs You can’t op+mize engagement without a CRM tool You can’t op+mize data without a dataviz tool … Choosing the right tools at various step of a growing company is key: § The tool that fits your needs and criteria § The tool your team will use to its fullest § The tool built by the right partner Data oriented Data driven Data is everywhere happn – Mobile Moments London 2016
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