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Agile UX Design in Practice: Crafting Great Products

Agile UX Design in Practice: Crafting Great Products

Building great products is not easy. What can we do as designers and product leaders to increase the batting average of the products we contribute to? An answer lies in the way artists and composers have worked for centuries to craft paintings and music. The motif is the smallest atomic unit which inspires everything else.

Ross Popoff-Walker

May 10, 2013
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  1. ROSS/PW.com @rosspw Building Great Products Great  products... exceed user needs

    to the extent that design quality directly contributes to business growth.
  2. ROSS/PW.com @rosspw Building Great Products Building Great Products is really

    !@#$% difficult! Same goes for... Startups. Games. Music.
  3. ROSS/PW.com @rosspw Building Great Products 11 out of 12 startups

    fail. Source: http://blog.startupcompass.co/
  4. ROSS/PW.com @rosspw What can we do as UX designers do

    to increase the batting average of the products we contribute to?
  5. ROSS/PW.com @rosspw Building Great Products The motif is the smallest

    atomic unit which inspires everything else. Motif.
  6. ROSS/PW.com @rosspw Building Great Products Motif. Guernica. The motif is

    the tragedy of war. From a simple sentiment came a painting of deep complexity.
  7. ROSS/PW.com @rosspw Building Great Products Design perfection = can’t add

    or take away anything. Beethoven achieved that in music through a focus on motif. http://youtu.be/rRgXUFnfKIY?t=6s
  8. ROSS/PW.com @rosspw Building Great Products The motif in the 5th

    symphony is transposed and transformed continuously. But it all stems from the same atomic unit.
  9. ROSS/PW.com @rosspw Building Great Products Vine’s motif = 6 second

    videos. The Sign in screen? a 6 second video.
  10. ROSS/PW.com @rosspw Building Great Products iOS’s home screen = swipe

    and tap Missing features (cut and paste). It was focused, it was prioritized.
  11. ROSS/PW.com @rosspw Building Great Products if you’ve ever tried to

    send a DM, you’ve noticed DMs suck in comparison.
  12. ROSS/PW.com @rosspw Building Great Products End up in the weeds

    of UI specs. It’s easy to lose a singular focus here.
  13. ROSS/PW.com @rosspw Building Great Products Agile = great ways of

    working in teams & tools for process management Oh, wait, I know!! Let’s be lean and agile!
  14. ROSS/PW.com @rosspw Building Great Products Behind every great product is

    someone who who championed the Motif. Great design owes its sense of inevitability to this.
  15. ROSS/PW.com @rosspw Building Great Products Motif is like MVP, but

    even more focused. A screen or an interaction, not a complete product.
  16. ROSS/PW.com @rosspw Building Great Products Every product has a motif.

    Some do it better than others. + Facebook = status post. + Amazon.com = product search. + Vine = 6 second clip. + iPhone = swipe.tap. - LinkedIn = profile.
  17. ROSS/PW.com @rosspw Building Great Products Anytime we design a screen,

    feature, or system, the motif should inform us.