Agile UX Design in Practice: Crafting Great Products

Building great products is not easy. What can we do as designers and product leaders to increase the batting average of the products we contribute to? An answer lies in the way artists and composers have worked for centuries to craft paintings and music. The motif is the smallest atomic unit which inspires everything else.

Transcript

1. Crafting Great Products @rosspw Agile UX Design in Practice
2. ROSS/PW.com @rosspw Building Great Products Great  products... exceed user needs to the extent that design quality directly contributes to business growth.
3. ROSS/PW.com @rosspw Building Great Products any key metric Great product design is an organic driver of scale.
4. ROSS/PW.com @rosspw Building Great Products any key metric Great product design is an organic driver of scale.
5. ROSS/PW.com @rosspw Building Great Products Building Great Products is really !@#$% difficult! Same goes for... Startups. Games. Music.
6. ROSS/PW.com @rosspw Building Great Products 11 out of 12 startups fail. Source: http://blog.startupcompass.co/
7. ROSS/PW.com @rosspw What can we do as UX designers do to increase the batting average of the products we contribute to?
8. ROSS/PW.com @rosspw Building Great Products The motif is the smallest atomic unit which inspires everything else. Motif.
9. ROSS/PW.com @rosspw Building Great Products Motif. Guernica. The motif is the tragedy of war. From a simple sentiment came a painting of deep complexity.
10. ROSS/PW.com @rosspw Beethoven.
11. ROSS/PW.com @rosspw Building Great Products Design perfection = can’t add or take away anything. Beethoven achieved that in music through a focus on motif. http://youtu.be/rRgXUFnfKIY?t=6s
12. ROSS/PW.com @rosspw Building Great Products The motif in the 5th symphony is transposed and transformed continuously. But it all stems from the same atomic unit.
13. ROSS/PW.com @rosspw Building Great Products A motif is something iconic. So iconic you can put it on a pillow.
14. ROSS/PW.com @rosspw Building Great Products You know you’ve done something right, when your product is made into a pillow.
15. ROSS/PW.com @rosspw Building Great Products Great  product  design stems  from  a  motif. What does this mean for UX?
16. ROSS/PW.com @rosspw Building Great Products Vine’s motif = 6 second videos. The Sign in screen? a 6 second video.
17. ROSS/PW.com @rosspw Building Great Products iOS’s home screen = swipe and tap Missing features (cut and paste). It was focused, it was prioritized.
18. ROSS/PW.com @rosspw Building Great Products Twitter’s motif = the tweet
19. ROSS/PW.com @rosspw Building Great Products if you’ve ever tried to send a DM, you’ve noticed DMs suck in comparison.
20. ROSS/PW.com @rosspw Building Great Products UX Designers are often asked to de-prioritize & un-focus.
21. ROSS/PW.com @rosspw Annotate every detail. Consider every edge case. “wireframe monkey”
22. ROSS/PW.com @rosspw Building Great Products End up in the weeds of UI specs. It’s easy to lose a singular focus here.
23. ROSS/PW.com @rosspw Building Great Products Agile = great ways of working in teams & tools for process management Oh, wait, I know!! Let’s be lean and agile!
24. ROSS/PW.com @rosspw Building Great Products But in each sprint, the big picture is lost.
25. ROSS/PW.com @rosspw Building Great Products Behind every great product is someone who who championed the Motif. Great design owes its sense of inevitability to this.
26. ROSS/PW.com @rosspw Building Great Products Motif is like MVP, but even more focused. A screen or an interaction, not a complete product.
27. ROSS/PW.com @rosspw Building Great Products Motif Feature creep is the opposite of
28. ROSS/PW.com @rosspw Building Great Products Every product has a motif. Some do it better than others. + Facebook = status post. + Amazon.com = product search. + Vine = 6 second clip. + iPhone = swipe.tap. - LinkedIn = profile.
29. ROSS/PW.com @rosspw Building Great Products LinkedIn Profile ResumUp.com
30. ROSS/PW.com @rosspw Building Great Products Motif spans user types.
31. ROSS/PW.com @rosspw Building Great Products Motif is the marketing.
32. ROSS/PW.com @rosspw Building Great Products As UX Designers, we’re the owners of the motif.
33. ROSS/PW.com @rosspw Building Great Products Anytime we design a screen, feature, or system, the motif should inform us.
34. ROSS/PW.com @rosspw Building Great Products Own the Motif.
35. Thank you. @rosspw