サービスデザイナーの育成とリーダーシップ

2018/11/9_Service Design Global Conference 2018 報告会での、川端の講演資料になります

Transcript

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   -UE Research Ideation Prototyping Piloting Implement Leader ship αʔϏεσβΠφʔͷҭ੒ͱϦʔμʔγοϓ גࣜձࣾϦΫϧʔτςΫϊϩδʔζɹ઒୺ɹලࢠ
2. w ઒୺ɹලࢠɹͱਃ͠·͢
   w ͜·ͲΓɹͱݺ͹Ε͍ͯ·͢ʢ!LNESJTNʣ
   w θΫγΟͷ69σβΠϯ
   σβΠϯϚωδϝϯτͯ͠·͢
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   σβΠφʔͷϚωδϝϯτɾλεΫ؅ཧɺσβΠϯ඼ ࣭୲อɺͳͲͳͲ͍ͯ͠·͢ גࣜձࣾϦΫϧʔτςΫϊϩδʔζ
   *5ϚʔέςΟϯάຊ෦ɹαʔϏεσβΠϯ෦
   3.1αʔϏεσβΠϯάϧʔϓ
4. w ઒୺ɹලࢠɹͱਃ͠·͢
   w ͜·ͲΓɹͱݺ͹Ε͍ͯ·͢ʢ!LNESJTNʣ
   w θΫγΟͷ69σβΠϯ
   σβΠϯϚωδϝϯτͯ͠·͢
   ΞϓϦ΍41αΠτͷΤϯϋϯεʢը໘վमɾػೳ௥Ճʣ Λ୲౰͍ͯ͠·͢
   σβΠφʔͷϚωδϝϯτɾλεΫ؅ཧɺσβΠϯ඼ ࣭୲อɺͳͲͳͲ͍ͯ͠·͢ גࣜձࣾϦΫϧʔτςΫϊϩδʔζ
   *5ϚʔέςΟϯάຊ෦ɹαʔϏεσβΠϯ෦
   3.1αʔϏεσβΠϯάϧʔϓ ؾʹͳΓϙΠϯτ
   w ৽ଔɾத్ͱ஥͕ؒͨ͘͞Μ૿͖͑ͯͨதͰɺαʔ ϏεσβΠϯ෦ͱ͍͏૊৫ɾ؀ڥͱͯ͋͠Δ΂͖ ࢟ͱ͸ɾɾɾʁ
   w ݸਓతʹ͸৽ਓͷϝϯλʔʹͳͬͨɻ69σβΠ φʔɾαʔϏεσβΠφʔͱͯ͘͘͢͢͠ҭͭͨ Ίʹ͸Ͳ͏͋Δ΂͖ͳͷ͔ʁΛߟ͑࢝Ίͨ࣌ظ
   w αʔϏεσβΠϯ෦ͷϝϯόʔ͕֤ࣄۀ෦ʹೖΓɺ ԣஅతͳཱͪճΓ͕Ͱ͖ΔΑ͏ʹͳ͍ͬͯΔɻ
 ϦʔμʔγοϓΛൃش͢Δඞཁੑ͕ग़ͯ͘ΔதͰɺ ͲͷΑ͏ʹɺཱͪճΔ΂͖͔
   w ݸਓతʹ͸σβΠϯϚωδϝϯτ͢ΔதͰͷɺཱ ͪճΓํͱ͍͏ͱ͜Ζ΋͖ʹͳΔ
5. ʮαʔϏεσβΠφʔʹͳΓ͍ͨͰ͢ʂʯ ͱݴΘΕͨΒɺͳΜͱ౴͑·͔͢ʁ ಥવͳΜͰ͕͢
6. ʮαʔϏεσβΠφʔʹͳΓ͍ͨͰ͢ʂʯ ͱݴΘΕͨΒɺͳΜͱ౴͑·͔͢ʁ ▶αʔϏεσβΠφʔ͸ʮnew normalʯ ▶ࣗ෼ͨͪͷཱͪҐஔΛ໛ࡧ͢ΔϑΣʔζ͸ऴΘΓɺࣗ෼ͨͪ͸Ͳ͏͋Δ΂ ͖͔ɺఆٛ͢ΔɾܕԽ͢ΔϑΣʔζʹདྷ͍ͯΔ ▶αʔϏεσβΠφʔΛҭͯΔʹ͸ʁࣗ෼͕νʔϜͰϦʔμʔγοϓΛൃش ͯ͠ߦͨ͘Ίʹ͸ʁʹϑΥʔΧεͯ͠ൃද͠·͢ɻ ಥવͳΜͰ͕͢ ͏ʙΜɺͱΓ͋͑ͣ ̋̋ϓϩδΣΫτΛ΍ͬͯΈΑ͏͔ ͍΍ʙ܅͸ͦ΋ͦ΋ͲΜͳεΩ ϧΛϕʔεʹ͍ͨ͠Μ͍ͩɻͦ΋ ͦ΋αʔϏεσβΠφʔͬͯԿͩ ͱଊ͑ͯΔΜͩΖ͏
7. ͓࿩͢Δ͜ͱαϚϦ ▶ αʔϏεσβΠφʔͷܕԽ΁ • αʔϏεσβΠφʔΛ໛ࡧ͍ͯ͘͠ϑΣʔζ͸ऩଋ΁ɻɻɻ • ܕԽͯ͠ɾҭ੒͍ͯ͘͠ͱ͍͏औΓ૊Έ͕ଟ͘ݟΒΕͨʢίʔΫࢢͷαʔ ϏεσβΠφʔҭ੒ɾαʔϏεσβΠϯʹؔ͢Δdiscourceͷఆٛͳ Ͳʣ ▶ αʔϏεσβΠφʔ͕ൃش͢ΔϦʔμʔγοϓͱ͸ • ࣄۀձࣾͷதͰ΋ɺαʔϏεσβΠφʔ͕ϦʔμʔγοϓΛͱͬͯߦ͘ ࣌୅ • Ͳ͏΍ͬͯͷ଩Λͱͬͯߦ͘΂͖ͳͷͩΖ͏
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   αʔϏεσβΠφʔΛڭҭ͢Δ؀ڥͱͯ͠Ͳ͏͋Δ ΂͖͔
   ࣗࣾ಺Ͱେࣄʹͯ͠ߦ͘΂͖؀ڥɾ΋ͬͱڧԽͯ͠ ͍͔ͳ͚Ε͹͍͚ͳ͍ཁૉΛ࠶ೝࣝ
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12. αʔϏεσβΠφʔΛҭͯΔ ͨΊͷ̒ͭͷΨΠυϥΠϯ 1. SDͷϓϩδΣΫτΛ૊ΈཱͯΔͨΊ ͷɺϑϨʔϜϫʔΫΛ༩͑Δ 2. ͦͷπʔϧͰ࣮ࢪ͢Δ͜ͱͰɺ৴པΛ ங͘ 3. ෯޿͍ઃܭϊ΢ϋ΢Λఏڙ͢Δ 4. αʔϏεσβΠϯΛαϙʔτ͢Δωο τϫʔΫΛߏங͢Δ 5. ࣮ફతͳ໰୊Λղ͘ 6. ΨΠμϯε΍ϑΟʔυόοΫΛ༩͑Δ $VMUJWBUJOH
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13. αʔϏεσβΠφʔΛҭͯΔ ͨΊͷ̒ͭͷΨΠυϥΠϯ 1. SDͷϓϩδΣΫτΛ૊ΈཱͯΔͨΊ ͷɺϑϨʔϜϫʔΫΛ༩͑Δ 2. ͦͷπʔϧͰ࣮ࢪ͢Δ͜ͱͰɺ৴པΛ ங͘ 3. ෯޿͍ઃܭϊ΢ϋ΢Λఏڙ͢Δ 4. αʔϏεσβΠϯΛαϙʔτ͢Δωο τϫʔΫΛߏங͢Δ 5. ࣮ફతͳ໰୊Λղ͘ 6. ΨΠμϯε΍ϑΟʔυόοΫΛ༩͑Δ $VMUJWBUJOH
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15. ॏཁ౓ Description Take away Creative leadership: The qualities that foster awesome creative teams -JOB
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16. ॏཁ౓ Description Take away Creative leadership: The qualities that foster awesome creative teams αʔϏεσβΠφʔͱͯ͠ࣄۀʹೖΓࠐΈɺ ϦʔμʔγοϓΛൃش͢ΔͨΊͷڭ͑
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19. To get followers 02 Demonstrate expertise 03 Be visionary 04 Have a positive attitude
20. Quality 02 Demonstrate expertise to build trust Behaviour tips Understand the creative process Show work examples Fight for the process
21. Quality 04 Have a positive attitude to see opportunities in what we do Behaviour tips Be positive because it is contagious Reframe to find the positive angle Be authentic
22. Creative leadership as a service 29 Vision Qualities 02 Demonstrate Expertise 03 Be visionary 04 Have a positive attitude 05 Set clear expectations 06 Embrace failures 07 Embrace diversity 08 Be humble 09 Support your team 10 Coach your team 01 Efficient communication
23. Creative leadership: The qualities that foster awesome creative teams ▶slideshare͸ͪ͜Β https://www.slideshare.net/lina-nilsson-creative-leadership
24. ॏཁ౓ Description Take away Creative leadership: The qualities that foster awesome creative teams αʔϏεσβΠφʔͱͯ͠ࣄۀʹೖΓࠐΈɺ ϦʔμʔγοϓΛൃش͢ΔͨΊͷڭ͑
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25. ͓࿩ͨ͜͠ͱαϚϦ ▶αʔϏεσβΠφʔͷܕԽ΁ • ࣾ಺Ͱͷ࣮ઓܦݧ͚ͩͰ͸ͳ͘ɺͦͷपΓͷ؀ڥ࡞Γ΋ඞཁ • ʢࣾ಺͚ͩͩͱ஌͕ࣝภΔ͠ɺࣾձਓΠϯλʔϯγοϓͱ͔͋Δͱ໘ ന͍ͳ͋ʣ ▶αʔϏεσβΠφʔ͕ൃش͢ΔϦʔμʔγοϓͱ͸ • σβΠφʔ͔ͩΒͦ͜ཧղͰ͖Δ͜ͱΛੜ͔͠ͳ͕Β
 ϦʔμʔγοϓΛൃش͍ͯ͘͠
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    -UE Research Ideation Prototyping Piloting Implement Leader ship αʔϏεσβΠφʔͷҭ੒ͱϦʔμʔγοϓ גࣜձࣾϦΫϧʔτςΫϊϩδʔζɹ઒୺ɹලࢠ